See who wins in AI-driven discovery
AI is rapidly changing how consumers discover brands. Instead of searching, they’re asking. Brands that invest in AI Generative Engine Optimization (AEO/GEO) are gaining the AI visibility needed to shape what people buy, who they trust, and which brands win.
The AI Visibility Index (AIVI) from EMARKETER tracks how leading brands appear in AI-generated recommendations across key categories, helping teams understand not just whether their brand shows up, but what may be shaping visibility over time. Built on a consistent, analyst-led methodology, AIVI helps you measure, benchmark, and track visibility across brands, giving you a clearer view of how competitive dynamics are shifting and what it means for your brand and strategy.
AI-powered recommendations are becoming a critical gatekeeper between brands and consumers. As marketers begin investing in AEO and GEO, many are left guessing about how their brand shows up, which sources influence AI answers, which competitors are gaining ground, what to invest in, and how to measure success. Without an established standard for tracking AI-driven brand visibility, teams are left to rely on instinct or retrofit traditional SEO tactics for a discovery environment that behaves differently from traditional search.
Unlike AI visibility tools that rely on user-defined prompts and keywords, AIVI measures every brand against a consistent category framework. Built with the same rigor and discipline behind EMARKETER’s trusted forecasts, it provides a transparent, consistent benchmark for measuring a brand’s AI visibility so you can track performance over time, understand competitive shifts, and make confident strategic decisions.
The AI Visibility Index is EMARKETER’s proprietary data, dashboard, research, and expert advisory offering that tracks and benchmarks how brands appear in AI-generated recommendations over time.
Access AIVI Leaderboards, category analysis, and expert insights through ongoing articles and in-depth reports to see who’s winning in AI recommendations - and why.
Explore monthly updated data to track AI visibility, benchmark performance, and explore trends across categories, markets, and models.
Partner with EMARKETER experts to uncover deeper insights, scope custom questions, understand what’s driving your visibility, and turn AI visibility into a strategic advantage.
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The EMARKETER AI Visibility Index tracks how often brands are recommended, how they rank against competitors, and what factors are shaping their visibility within AI-generated responses across dozens of product and service categories.
Most AI visibility tools rely on user-defined prompts and keywords; AIVI measures every brand against a consistent category framework. We systematically analyze thousands of responses from AI tools using standardized, analyst-led prompts that reflect how consumers naturally search for products and services (e.g., “best [product],” “top [service] for [specific need]”). Prompts are built around five consistent dimensions: product type, product attributes, consumer need, target audience, and price tier. This creates a structured view of the category that can be compared across brands, competitors, and time.
Unlike tools that rely on brand-defined prompts or generic keyword inputs, AIVI uses EMARKETER category expertise and search behavior inputs to build a more objective benchmark. Every brand is measured against the same standard, helping teams see where they win, where competitors lead, and how AI is positioning their products in the market. The result is a reliable view of how brands surface in AI-driven recommendations, and how visibility shifts across categories and over time.
EMARKETER has long been a source of trusted data. Our AI Visibility Index is no different.
Explore our research, data, and dashboards to build your GEO Strategy with confidence and transform where and how your brand shows up.
Get in touch to talk about your AI visibility strategy.
