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USE CASES: PUBLISHERS AND PLATFORMS

Differentiate Your Platform With Defensible Insights.

You need credible, defensible data to differentiate your offering and prove value to advertisers, brands, and partners.

See How We Can Help

EMARKETER’s research subscription delivers transparent forecasts, competitive insights, and industry benchmarks that help adtech leaders sharpen their GTM strategies, win more deals, and stay ahead of what’s coming next.

BUILT FOR:

Sales
& Client Success

Sales & Client Success

  • Strengthen pitches with trusted benchmarks and market forecasts that build advertiser confidence 
  • Use category and channel projections to align sales narratives to the biggest growth opportunities
  • Keep clients engaged with timely insights on platform shifts and emerging ad formats

Brand
& Product Marketers

Brand & Product Marketers

  • Build differentiated positioning using market, category, and consumer insights
  • Shape product and channel strategies with forecasts on ad spend, retail media, and ecommerce
  • Size opportunities across channels, verticals, and regions 
  • Elevate your brand with authoritative insights that support narratives for campaigns and launches
  • Track platform shifts and emerging market dynamics to future-proof your roadmap

Digital Marketers
& Media Managers

Digital Marketers
& Media Managers

  • Identify high-growth channels and formats to guide smarter investments for clients and partners
  • Compare client performance to industry standards to prove out ROI
  • Refine channel mix and activation plans with insights into consumer attention and spending
  • Maintain a strategic edge with forecasts and insights on emerging platforms and ad formats.

Research
& Insights Experts

Research & Insights Experts

  • Build precise models with comprehensive ad spend, retail, and ecommerce data
  • Validate performance and support internal stakeholders with defensible insights
  • Translate rapidly shifting markets into actionable analysis
Talk to an Expert
Bazaarvoice logo

We’ve shifted from guessing to proving. Now, if an idea isn’t backed by data, it doesn’t hold. Using EMARKETER data has helped us create a culture where strategic confidence is built on facts, not just opinions.

Hannah Montovani
Senior Manager, Client Strategy and Insights

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Sample Research

Reports

2025 Commerce Media
Trends to Watch

Webinar

Search Isn’t Dead: How AI is Revolutionizing Discovery, Not Replacing It

Forecast

Retail Sales Share, by Product Category

Case Study

Read the Full Case Study

See how an EMARKETER research subscription empowers teams to make stronger, informed decisions

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