Advertising & Marketing



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Ad Agencies Are Breaking Down Programmatic Silos

Jul 06, 2018

A recent survey of US digital media buyers by Centro and Forrester Consulting shows the separation between automated and direct sales departments is dissolving.

Marketing Data Management—What B2Bs Need to Know

Jun 21, 2018

eMarketer analysts Jillian Ryan and Lauren Fisher explore the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and more.