Advertising & Marketing
Reports
How’s that Digital Transformation Going?
Many companies feel good about the progress they’ve made in digital transformation, but is that confidence stalling them from achieving true results? In this presentation, we pair qualitative insights with survey data to help marketers get a pulse check on their progress.
View this ReportInterviews
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Forest Bronzan
Executive Vice President of CRM, Email and Creative Services
Elite SEM
Charts
There are 1044 charts about 'Advertising & Marketing'
Most Recent Charts
How Has the Role of CMO Changed in the Last Few Years for Companies Worldwide? (% of respondents, Sep 2018)
What's Top of Mind for CMOs Worldwide Next Year? (% of respondents, Sep 2018)
What Are the Top Challenges CMOs Worldwide Have with Data? (% of respondents, Sep 2018)
How Often Are CMOs Worldwide Marketing Decisions Based on Data-Driven Insights? (% of respondents, Sep 2018)
Current vs. Planned* Approach to Digital Marketing According to CMOs Worldwide, Sep 2018 (% of respondents)
More On: Advertising & Marketing
See AllMartech Is Eating Up CMOs' Budgets
Nov 15, 2018
As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.
Percent of TV Budget Allocated to the Upfronts in 2019 According to CMOs Worldwide (% of respondents)
Nov 12, 2018
