Advertising & Marketing

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Martech Is Eating Up CMOs' Budgets

Martech Is Eating Up CMOs' Budgets

Nov 15, 2018

As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.

For Most Brands, Biggest Benefit to Using In-House Is Cost

For Most Brands, Biggest Benefit to Using In-House Is Cost

Oct 23, 2018

An ANA survey indicates that cost savings are why most brands turn to in-housing. While other in-housing benefits are nice, the research shows that they are often ancillary.

CMOs Are Becoming More Tech Focused

CMOs Are Becoming More Tech Focused

Oct 09, 2018

According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.

Martech Is Growing, but It’s Inhibited by Confusion

Martech Is Growing, but It’s Inhibited by Confusion

Oct 01, 2018

Tech vendors aren’t doing themselves any favors by making their products difficult to understand.

Advertisers Get Annoyed By Ads Too

Advertisers Get Annoyed By Ads Too

Sep 14, 2018

Ad professionals block ads at similar rates to the rest of the population.

How the New Texting Standard Will Change Messaging and Marketing

How the New Texting Standard Will Change Messaging and Marketing

Sep 10, 2018

John Duffy, co-founder and CEO of 3Cinteractive, discusses the new texting standard set to replace SMS and what it means for marketers.

How Bid Shading Is Changing Programmatic Auctions

How Bid Shading Is Changing Programmatic Auctions

Sep 07, 2018

Adam Soroca, head of the global buyer team at Rubicon Project, spoke about how advertisers use bid shading to mitigate the difference in prices between different types of programmatic auctions.

Marketers' Roundtable: Why Brands Still Rely on Agencies to Optimize Their Amazon Product Pages

Marketers' Roundtable: Why Brands Still Rely on Agencies to Optimize Their Amazon Product Pages

Sep 06, 2018

We talk to four agency executives about the challenges brands need help solving to optimize their Amazon product detail pages.

Will Cryptocurrencies Change Digital Publishing?

Will Cryptocurrencies Change Digital Publishing?

Aug 31, 2018

Ted Dhanik, CEO and co-founder of ad tech firm engage:BDR, spoke about how publishers can use cryptocurrencies to get paid faster.

What Will Solve Germany's Big Ad Blocking Problem?

What Will Solve Germany's Big Ad Blocking Problem?

Aug 30, 2018

Patrick Edlefsen, managing director of D/A/CH at Sizmek, talks about how brands and publishers are upping their game in response to increasing ad blocking in Germany.

What's Holding Back Ad Dollars from Connected TV?

What's Holding Back Ad Dollars from Connected TV?

Aug 22, 2018

Pooja Midha, president of true[X], explains what needs to happen for connected TV advertising to reach its full potential.

Mining Google and Amazon for Search Data Can Lead to Marketing Gold

Mining Google and Amazon for Search Data Can Lead to Marketing Gold

Aug 09, 2018

Wes MacLaggan, senior vice president of marketing at Marin Software, discusses why marketers need to keep mining search and other types of data to stay competitive.

How Fast-Fashion Retailers Use Marketing Data to Speed Up the Production Process

How Fast-Fashion Retailers Use Marketing Data to Speed Up the Production Process

Aug 09, 2018

Andreas Reiffen, founder and CEO of Crealytics, discusses how fashion retailers are using marketing data to efficiently identify trends and adjust their production efforts accordingly.

How B2B Marketers Can Step Up Their Precision and Personalization

How B2B Marketers Can Step Up Their Precision and Personalization

Aug 09, 2018

Ian Dahlman, vice president of search and analytics at gyro, explains why B2Bs must continuously test their assumptions about who their audiences are and what they want.

How Brands Connect Marketing and Merchandising Data for Real-Time Results

How Brands Connect Marketing and Merchandising Data for Real-Time Results

Aug 09, 2018

Jim Hertzfeld, chief strategist at digital agency Perficient Digital, discusses how some brand marketers are connecting marketing data to merchandising data to maximize the value of what's available to them.