Advertising & Marketing
Reports
Using Marketing Data for Merchandising
Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.
View this Report
Interviews
It Keeps Getting Harder to Drive Sales with Amazon Ads
Megan Harbold, vice president of ecommerce at The Mars Agency, explains the challenges of advertising on Amazon.
Megan Harbold
Vice President, Ecommerce
The Mars Agency
Charts
There are 970 charts about 'Advertising & Marketing'
Most Recent Charts
Have US Agency and Marketing Professionals Even Completed Any Ad Buying Transactions Using Blockchain? May 2018 (% of respondents)
Are US Agency and Marketing Professionals Planning to Purchase Any Digital Media Using Blockchain Technology in the Future? May 2018 (% of respondents)
US Agency and Marketing Professionals' Attitudes Toward Blockchain Technology, May 2018 (% of respondents)
Are Advertisers* Worldwide Using Artificial Intelligence for Select Digital Ad Tactics? May 2018 (% of respondents)
How Has Usage of Online and Third-Party Data Changed According to US Marketers? Aug 2018 (% of respondents)
More On: Advertising & Marketing
See AllHow Mature Are Marketers' Digital Transformation Efforts?
Sep 19, 2018
Marketers are at different stages of digital transformation—some have the basics down, while others are starting from the ground up. At Dmexco last week, we asked several industry experts about their own efforts. Here's what they said.
Advertisers Get Annoyed By Ads Too
Sep 14, 2018
Ad professionals block ads at similar rates to the rest of the population.
How the New Texting Standard Will Change Messaging and Marketing
Sep 10, 2018
John Duffy, co-founder and CEO of 3Cinteractive, discusses the new texting standard set to replace SMS and what it means for marketers.
It’s Too Risky for Brands to Stay on the Sidelines of Augmented Realty
Sep 10, 2018
Keith Soljacich, vice president of experiential technology at Digitas, discusses the state of augmented reality and what a brand's presence could look like in an augmented world.
How Bid Shading Is Changing Programmatic Auctions
Sep 07, 2018
Adam Soroca, head of the global buyer team at Rubicon Project, spoke about how advertisers use bid shading to mitigate the difference in prices between different types of programmatic auctions.
Marketers' Roundtable: Why Brands Still Rely on Agencies to Optimize Their Amazon Product Pages
Sep 06, 2018
We talk to four agency executives about the challenges brands need help solving to optimize their Amazon product detail pages.
Will Cryptocurrencies Change Digital Publishing?
Aug 31, 2018
Ted Dhanik, CEO and co-founder of ad tech firm engage:BDR, spoke about how publishers can use cryptocurrencies to get paid faster.
What Will Solve Germany's Big Ad Blocking Problem?
Aug 30, 2018
Patrick Edlefsen, managing director of D/A/CH at Sizmek, talks about how brands and publishers are upping their game in response to increasing ad blocking in Germany.
Who's Responsible for Brand Safety?
Aug 29, 2018
Advertisers agree that ensuring brand safety is a perennial problem, but there isn’t a consensus on who is most responsible for it.
What Do US Marketers Feel Is Most Important for Driving Future Organic Growth? Aug 2018 (% of respondents)
Aug 28, 2018
What's Holding Back Ad Dollars from Connected TV?
Aug 22, 2018
Pooja Midha, president of true[X], explains what needs to happen for connected TV advertising to reach its full potential.