Advertising & Marketing

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How Mature Are Marketers' Digital Transformation Efforts?

Sep 19, 2018

Marketers are at different stages of digital transformation—some have the basics down, while others are starting from the ground up. At Dmexco last week, we asked several industry experts about their own efforts. Here's what they said.

Advertisers Get Annoyed By Ads Too

Sep 14, 2018

Ad professionals block ads at similar rates to the rest of the population.

How the New Texting Standard Will Change Messaging and Marketing

Sep 10, 2018

John Duffy, co-founder and CEO of 3Cinteractive, discusses the new texting standard set to replace SMS and what it means for marketers.

It’s Too Risky for Brands to Stay on the Sidelines of Augmented Realty

Sep 10, 2018

Keith Soljacich, vice president of experiential technology at Digitas, discusses the state of augmented reality and what a brand's presence could look like in an augmented world.

How Bid Shading Is Changing Programmatic Auctions

Sep 07, 2018

Adam Soroca, head of the global buyer team at Rubicon Project, spoke about how advertisers use bid shading to mitigate the difference in prices between different types of programmatic auctions.

Marketers' Roundtable: Why Brands Still Rely on Agencies to Optimize Their Amazon Product Pages

Sep 06, 2018

We talk to four agency executives about the challenges brands need help solving to optimize their Amazon product detail pages.

Will Cryptocurrencies Change Digital Publishing?

Aug 31, 2018

Ted Dhanik, CEO and co-founder of ad tech firm engage:BDR, spoke about how publishers can use cryptocurrencies to get paid faster.

What Will Solve Germany's Big Ad Blocking Problem?

Aug 30, 2018

Patrick Edlefsen, managing director of D/A/CH at Sizmek, talks about how brands and publishers are upping their game in response to increasing ad blocking in Germany.

Who's Responsible for Brand Safety?

Aug 29, 2018

Advertisers agree that ensuring brand safety is a perennial problem, but there isn’t a consensus on who is most responsible for it.

What's Holding Back Ad Dollars from Connected TV?

Aug 22, 2018

Pooja Midha, president of true[X], explains what needs to happen for connected TV advertising to reach its full potential.