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EMARKETER

Automotive Connectivity and Mobility Tech 2026

Connected Cars, EVs, and Ride-Sharing Platforms Expand Consumer Digital Touchpoints

Report by Jacob Bourne  |  Dec 19, 2025
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Table of Contents
Executive Summary
AI and scale unlock new commercial frontiers on the dashboard
EV growth persists despite policy headwinds
Rideshare market saturation triggers battle between Uber and Lyft
Recommendations for marketers
Sources
Media Gallery
About This Report
The automotive dashboard is evolving into a media hub. By 2029, 203 million connected car drivers will give advertisers access to captive audiences through AI commerce, in-vehicle ads, charging sessions, and rideshare integrations.
Topics
Automotive
Digital Advertising
United States
Table of Contents
Executive Summary
AI and scale unlock new commercial frontiers on the dashboard
EV growth persists despite policy headwinds
Rideshare market saturation triggers battle between Uber and Lyft
Recommendations for marketers
Sources
Media Gallery

Connected cars are becoming media platforms. With 203.0 million US drivers behind connected wheels by 2029, AI integrations and charging infrastructure will unlock new dashboard-based opportunities for advertising, commerce, and engagement.

Key Question: How can marketers leverage emerging AI integrations, charging infrastructure, and rideshare platforms to reach captive audiences?

Key Stat: Connected cars gained 9.1 million drivers between 2024 and 2025, but growth will begin decelerating in 2026.

US Connected Car Adoption Will Slow After a 2025 Growth Uptick, as the Market Nears Saturation, (millions of US connected car drivers, % change, and % of licensed drivers, 2024-2029 (redacted))
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authors

Jacob Bourne

Contributors

Sky Canaves
Principal Analyst
Erika Huber
Director, Report Editing
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Johann Valderrama
Chart Editor
Jherr Daven Velasco
Researcher
Yoram Wurmser
Principal Analyst
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