Digital Advertising

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Ad Trade Groups Are Changing How Data Gets Labeled

Oct 31, 2018

Consolidation in the ad industry and straightforward labels could make data-driven advertising easier to comprehend and navigate.

In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud

Oct 23, 2018

Every few months it seems another story emerges about ad dollars disappearing down a black hole of fraudulent activity. And the spotlight on fraud will shine ever brighter, with good reason. For the UK, we forecast that digital ad spending will reach £13.24 billion ($17.05 billion) in 2018, accounting for 63.8% of total media ad spend.

It Keeps Getting Harder to Drive Sales with Amazon Ads

Sep 12, 2018

Megan Harbold, vice president of ecommerce at The Mars Agency, explains the challenges of advertising on Amazon.

Ad Blocking in the UK 2018

Sep 04, 2018

Ad blocking user growth is slowing in the UK, with rates much lower than in France and Germany. But it’s still costing publishers revenues. Better advertising and messaging are on the horizon, which might help slow rates still further.

Ad Blocking in France 2018

Sep 04, 2018

Nearly 30% of internet users of all ages in France will use ad blocking software or tools this year, to limit their exposure to digital ads. Annual growth rates will drop below 10%, however, and continue to decline.

Blocking the Ad Blockers Won't Solve the Problem, but What Will?

Aug 30, 2018

Johnny Ryan, chief policy and industry relations officer at ad blocking browser Brave, talks about why the fight against ad blocking isn't working.

What Publishers Have to Do to Beat the Ad Blockers

Aug 30, 2018

Rune Werliin, vice president of marketing and professional services at AudienceProject, talks about what publishers can do to persuade ad blocker users to switch off their software.

How Dennis Publishing Takes a Stance Against Ad Blockers Without Turning Off Users

Aug 30, 2018

Nick Flood, deputy managing director of digital at Dennis Publishing, talks about how communicating with consumers can combat ad blocking.

What Will Solve Germany's Big Ad Blocking Problem?

Aug 30, 2018

Patrick Edlefsen, managing director of D/A/CH at Sizmek, talks about how brands and publishers are upping their game in response to increasing ad blocking in Germany.

What LegalZoom Learned Over 7 Years of Podcast Advertising

Aug 28, 2018

Rion Swartz, senior director of marketing and brand management at LegalZoom, talks about the evolution of podcasting and how to best capitalize on listeners.