More than half of all programmatic ad spending around the world goes to the “ad tech tax,” leaving less than 40% to go to working media. Advertisers looking for transparency are considering blockchain as a technological solution for this and other problems.View this Report
Cree Lawson, CEO of Arrivalist, discusses the most difficult part of measuring arrivals to travel destinations.
There are 321 charts about 'Digital Advertising'
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Factors that Would Make US Voice Assistant Users More Open to Hearing Ads via Voice Assistant, Feb 2018 (% of respondents)
Channels Used by Sports Fans in Latin America to Discover New Brands/Products, Q4 2017 (% of respondents)
Attitudes* Toward Influencer Marketing According to Internet Users in France, March 2018 (% of respondents in each group)
Perception* vs. Evidence** of Overall Performance of Select Media According to UK Advertisers and Agencies, Jan 2018 (index)
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Blockchain: What Marketers Need to Know Now
May 04, 2018
The digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy. It’s still early days. 2018 will be a year of testing and learning.
Perception* vs. Evidence** of Targeting Efficiency*** of Select Media According to UK Advertisers and Agencies, Jan 2018 (index)
Apr 26, 2018
French-Speaking Internet Users in Canada Who Feel Positively Toward Traditional and Digital Ads, by Media, Nov 2017 (% of respondents)
Apr 19, 2018
English-Speaking Internet Users in Canada Who Feel Positively Toward Traditional and Digital Ads, by Media, Nov 2017 (% of respondents)
Apr 19, 2018
Internet Users in Select Countries in Europe Who Feel Positively Toward Traditional vs. Digital Advertising, by Media, Nov 2017 (% of respondents)
Apr 16, 2018
Digital Marketing Areas in Which Ecommerce Executives in Spain Plan to Invest in 2018 (% of respondents)
Apr 10, 2018
Just Getting Started on GDPR? Don't Worry, It's Not Too Late!
Apr 06, 2018
eMarketer analyst Lauren Fisher, global head of corporate marketing at Quantcast Cathy Novelli and others provide a rundown of must-does ahead of the GDPR deadline in May.
Relevant Ads on the Upswing
Apr 04, 2018
Many US internet users, particularly younger ones, believe ads have become more relevant over the past two years, data from Adobe Digital Insights reveals.
Digital Ad Formats that Colleges/Universities Use to Target Prospective Students* According to US Higher Education Professionals, Aug 2017 (% of respondents)
Mar 28, 2018
Facebook Looks to Offline Actions for More Relevant Ads
Mar 20, 2018
Gabriel Francis, Facebook’s team lead and product marketing manager for offline sales, discusses location data and Facebook’s retargeting tools based on offline actions.
US Internet Users Who Trust the Information vs. Advertisers on Select Digital Channels/Platforms, Oct 2017 (% of respondents)
Mar 05, 2018
How Hearst Newspapers Converts Free Content Readers to Paid Subscribers
Feb 26, 2018
Robertson Barrett, president of digital media at Hearst Newspapers, talks about the relationship between free sites and subscription content, and how advertisers feel about paywalls.
Innovations that Will Have Significant Impact on Digital Advertising According to US Brand/Agency Professionals vs. Publishers, Dec 2017 (% of respondents)
Feb 23, 2018
Actions US Internet Users Think Advertisers Should Take to Improve the Digital/Mobile Experience, Jan 2018 (% of respondents)
Feb 22, 2018