Digital Advertising

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UK Ad Industry Year in Review: Brexit and GDPR Effects Still Haven’t Hit

Dec 27, 2019

Three and a half years ago, the UK voted to leave the EU. The country then plunged into a deep depression, cities were razed and the ad industry collapsed into a heap of self-loathing—actually, maybe not. While things are not great, they’re not as bad as some feared.

Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Dec 19, 2019

Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).

Amazon Beefs Up Its Display Business

Nov 19, 2019

Amazon makes most of its digital ad revenues from search. But it’s done a lot to build out a display business as well, and that’s where eMarketer expects growth to be fastest in the coming years.

Better Economy Boosts Ad Spend in France; Germany's Ad Spend Growth Lower than Expected

Nov 13, 2019

As the eurozone faces economic turmoil due to global trade tensions and the continuing threat of Brexit, France and Germany are faring slightly differently where ad spend is concerned. Per our estimates, total ad spending in France is growing at slightly higher rates than in Germany, which lurches closer to an economic recession.

How Advertisers Are Approaching Amazon

How Advertisers Are Approaching Amazon

Nov 12, 2019

Advertisers’ reasons for working with Amazon haven’t changed much this year—it’s the leading digital retailer and one of the most-visited web properties in the US. The ecommerce giant has vast amounts of data to use to target ads, and it can do so down to the very bottom of the purchase funnel. It can also measure the results in a closed loop because it’s processing the transactions.

Retail Media Networks 2019

Retail Media Networks 2019

Nov 05, 2019

Larger retailers are beginning to act more like digital media companies by leveraging their web traffic and first-party customer data into ad businesses.

Why Retailers Are Getting into Digital Media

Why Retailers Are Getting into Digital Media

Nov 05, 2019

While the lure of retail media is even stronger than it seems, retailers grapple with whether it’s a viable opportunity or a shiny new object to chase.

Amazon Approaches $10 Billion in US Net Digital Ad Revenues This Year

Amazon Approaches $10 Billion in US Net Digital Ad Revenues This Year

Nov 04, 2019

Amazon will earn almost $10 billion in US net of more than 33% over 2018. This represents a downward revision to our previous forecast due to slower-than-expected growth in H1 2019. Earlier this year, we expected Amazon’s ad business to grow by 53% to $11.33 billion.

Diageo North America’s CMO Talks Marketing Global Brands to a Local Audience

Oct 07, 2019

As chief marketing and innovation officer of Diageo North America, Edward Pilkington is responsible for maintaining some of the largest spirits brands in the world—among them Captain Morgan, Crown Royal and Smirnoff. While TV and out-of-home (OOH) advertising still play a large part in the mix, Pilkington has strongly embraced digital to help fit these global brands within the context of a local audience.