Digital Advertising


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What Publishers Have to Do to Beat the Ad Blockers

Aug 30, 2018

Rune Werliin, vice president of marketing and professional services at AudienceProject, talks about what publishers can do to persuade ad blocker users to switch off their software.

How Dennis Publishing Takes a Stance Against Ad Blockers Without Turning Off Users

Aug 30, 2018

Nick Flood, deputy managing director of digital at Dennis Publishing, talks about how communicating with consumers can combat ad blocking.

What Will Solve Germany's Big Ad Blocking Problem?

Aug 30, 2018

Patrick Edlefsen, managing director of D/A/CH at Sizmek, talks about how brands and publishers are upping their game in response to increasing ad blocking in Germany.

What LegalZoom Learned Over 7 Years of Podcast Advertising

Aug 28, 2018

Rion Swartz, senior director of marketing and brand management at LegalZoom, talks about the evolution of podcasting and how to best capitalize on listeners.

How Blockchain Could Help Improve Transparency in Digital Advertising

Aug 06, 2018

Brian Wong, co-founder and CEO of Kiip, discusses the benefits of taking ad campaign reporting to the blockchain.

Why China's Digital Ad Industry Needs Blockchain

Aug 06, 2018

Bennett Hong, CTO of adtech company Jingshuo, discusses what's keeping advertisers in China from adopting blockchain technology.

Global Influencer Marketing

Jul 16, 2018

Influencer marketing is mainstream, but the way in which marketers work with influencers varies from country to country. Here are the platforms, paths to purchase and regulations for 13 key countries and regions.

How Digital Transformation Is Remaking Creative

Jul 05, 2018

How have programmatic platforms and other new technologies disrupted the marketing creative process? In the new episode of eMarketer's "Behind the Numbers," we discuss some of the changes with guest Grant Munro, co-founder of Shutterstock Custom.

Getting ‘Primed’ for Amazon Prime Day 2018

Jun 21, 2018

Since its 2015 inception, Amazon Prime Day has quickly rippled across the industry and reshaped the dynamics of the summer and back-to-school shopping seasons. Cooper Smith, director of Amazon research at Gartner L2, spoke with eMarketer’s Andrew Lipsman about what to expect on Prime Day 2018, and how marketers can capitalize on this fast-growing and influential retail phenomenon.

Digging into Latin America's Ad Spending Trends

Jun 20, 2018

Today on the "Behind the Numbers" podcast, we zoom in on the advertising markets of Latin America in a conversation with eMarketer's regional specialist, Matteo Ceurvels, and forecasters Andrea Szasz and Eric Haggstrom.

With Augmented Reality, Marketers Can Create Rich Experiences—Not Just Another Ad

Jun 11, 2018

Alejandra Torres and Richard Merren, co-founders of technology startup Aurem, talk about the ways in which technologies like AR could revolutionize Latin America’s ad space as we know it.

At KFC Canada, Data Guides Its Millennial Marketing Strategy

Jun 11, 2018

Katherine Debicki, senior marketing manager of media, digital and ecommerce at KFC Canada, discusses how the brand is looking beyond demographic boxes to target millennials based off their interests.

GDPR Is Here—Seven Things Advertisers Need to Know

Jun 07, 2018

eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She breaks down what’s happened so far and where marketers stand—and offers seven tips that advertisers should take note of.