Influencer marketing is mainstream, but the way in which marketers work with influencers varies from country to country. Here are the platforms, paths to purchase and regulations for 13 key countries and regions.View this Report
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How Blockchain Could Increase Transparency, Reduce Friction and Solve Audience Identity Challenges
Digital Ad Pricing StatPack
Programmatic Display CPMs and Pricing Trends for 2018
The Value of Digital Media
How Advertisers Value Content, and How Publishers Can Make It More Valuable
Since its 2015 inception, Amazon Prime Day has quickly rippled across the industry and reshaped the dynamics of the summer and back-to-school shopping seasons. Cooper Smith, director of Amazon research at Gartner L2, spoke with eMarketer’s Andrew Lipsman about what to expect on Prime Day 2018, and how marketers can capitalize on this fast-growing and influential retail phenomenon.
Director, Amazon Research
With Augmented Reality, Marketers Can Create Rich Experiences—Not Just Another Ad
Co-Founder and Director, North America
At KFC Canada, Data Guides Its Millennial Marketing Strategy
Senior Marketing Manager, Media, Digital and Ecommerce
There are 332 charts about 'Digital Advertising'
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Increase* in Performance of Ads in Pandora's Personalized Streaming Music vs. Select Media Among US Pandora Listeners, Nov 2016
Most Promising Developments vs. Biggest Concerns About Their 2018 Digital Campaigns According to US Political Ad Professionals (% of respondents)
Leading Trends for Improving Ad Quality in 2018 According to US Ad Operations Professionals (% of respondents)
Leading Challenges of Addressing Ad Quality Issues According to US Ad Operations Professionals, Jan 2018 (% of respondents)
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How Digital Transformation Is Remaking Creative
Jul 05, 2018
How have programmatic platforms and other new technologies disrupted the marketing creative process? In the new episode of eMarketer's "Behind the Numbers," we discuss some of the changes with guest Grant Munro, co-founder of Shutterstock Custom.
Digging into Latin America's Ad Spending Trends
Jun 20, 2018
Today on the "Behind the Numbers" podcast, we zoom in on the advertising markets of Latin America in a conversation with eMarketer's regional specialist, Matteo Ceurvels, and forecasters Andrea Szasz and Eric Haggstrom.
Top 15 Digital Marketing Companies in Germany, Ranked by Unique Visitors, Dec 2017 (millions)
Jun 12, 2018
GDPR Is Here—Seven Things Advertisers Need to Know
Jun 07, 2018
eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She breaks down what’s happened so far and where marketers stand—and offers seven tips that advertisers should take note of.
Internet Users in Select Countries in Latin America Who Feel Positively Toward Traditional vs. Digital Advertising, by Media, Nov 2017 (% of respondents in each group)
Jun 04, 2018
Effectiveness Ads Will Have if the Government Regulates* Facebook According to US Small-Business Owners, April 2018 (% of respondents)
May 31, 2018
Types of Digital Channels Where Affluent* Millennial Internet Users in Select Countries in Asia-Pacific Find Fashion and Accessories Product Info/Ads, Nov 2017 (% of respondents)
May 31, 2018
Millennial vs. Total Internet Users in Canada Who Are Comfortable with the Level of Truth and Accuracy in Ads, by Type, April 2018 (% of respondents in each group)
May 25, 2018
At Sprint, Personalization Isn't Enough to Influence Purchase Decisions
May 25, 2018
Rob Roy, Sprint's chief digital officer, talks about how the telecom company leverages consumer insights not only to tailor messaging, but also to deliver it at the perfect moment.
How a Quest to Boost Conversion Rates Resulted in a Company's Digital Transformation
May 23, 2018
Glen Hartman, senior managing director and lead for Accenture Interactive North America and global digital marketing/transformation, explains how a telecom giant's simple goal to increase the conversion rate of its paid media turned into a large-scale digital transformation.
Sources/Channels that Had a Significant Impact on Vehicle Purchase Decisions According to Internet Users in Spain, March 2018 (% of respondents)
May 22, 2018
Solving the O2O Challenge for the Travel Industry
May 15, 2018
Cree Lawson, CEO of Arrivalist, discusses the most difficult part of measuring arrivals to travel destinations.
Factors that Would Make US Voice Assistant Users More Open to Hearing Ads via Voice Assistant, Feb 2018 (% of respondents)
May 07, 2018
Blockchain: What Marketers Need to Know Now
May 04, 2018
The digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy. It’s still early days. 2018 will be a year of testing and learning.