Digital Advertising

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Amazon's Latest Ploy for Its Ad Business? Free Stuff

Jan 14, 2019

The ecommerce giant is leveraging its trove of first-party data to help brands target prospective customers with free swag.

Here’s How Brands like KFC Are Combating Ad Blockers

Dec 27, 2018

For KFC, acknowledging the distracting nature of digital ads and making the experience more enjoyable is key. "That may manifest itself in an 8-hour interactive live stream of a room full of kittens playing with a Colonel-shaped cat climber," said Steve Kelly, director of media and digital at the fast-food chain.

Five Charts Explaining the State of Third-Party Data

Dec 26, 2018

Privacy laws and data scandals have thrust third-party data in the spotlight. In the meantime, most marketers continue to rely on data they obtain from other firms.

Ad Trade Groups Are Changing How Data Gets Labeled

Oct 31, 2018

Consolidation in the ad industry and straightforward labels could make data-driven advertising easier to comprehend and navigate.

In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud

Oct 23, 2018

Every few months it seems another story emerges about ad dollars disappearing down a black hole of fraudulent activity. And the spotlight on fraud will shine ever brighter, with good reason. For the UK, we forecast that digital ad spending will reach £13.24 billion ($17.05 billion) in 2018, accounting for 63.8% of total media ad spend.