Digital Advertising


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Blockchain: What Marketers Need to Know Now

May 04, 2018

The digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy. It’s still early days. 2018 will be a year of testing and learning.

Just Getting Started on GDPR? Don't Worry, It's Not Too Late!

Apr 06, 2018

eMarketer analyst Lauren Fisher, global head of corporate marketing at Quantcast Cathy Novelli and others provide a rundown of must-does ahead of the GDPR deadline in May.

Relevant Ads on the Upswing

Apr 04, 2018

Many US internet users, particularly younger ones, believe ads have become more relevant over the past two years, data from Adobe Digital Insights reveals.

Facebook Looks to Offline Actions for More Relevant Ads

Mar 20, 2018

Gabriel Francis, Facebook’s team lead and product marketing manager for offline sales, discusses location data and Facebook’s retargeting tools based on offline actions.

How Hearst Newspapers Converts Free Content Readers to Paid Subscribers

Feb 26, 2018

Robertson Barrett, president of digital media at Hearst Newspapers, talks about the relationship between free sites and subscription content, and how advertisers feel about paywalls.