Digital Advertising

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To Stay Competitive, Ad Agencies Mimic Consultancies

To Stay Competitive, Ad Agencies Mimic Consultancies

May 06, 2019

Agencies have always operated in a competitive market, but now, they must contend with brand clients bringing marketing tasks in-house and consultancies encroaching on their turf.

Where Do Amazon’s Incremental Ad Revenues Come From?

Where Do Amazon’s Incremental Ad Revenues Come From?

May 03, 2019

Amazon’s US digital ad revenues will grow 53% in 2019, as it continues to steal share from the Facebook-Google duopoly. That will amount to $3.92 billion in incremental US ad revenues this year, or 82% of Amazon’s worldwide total. And nearly half (43.9%) will come from mobile ad spending.

Should Ad Agencies Embrace Audits?

Should Ad Agencies Embrace Audits?

Apr 16, 2019

Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director of digital strategy and integration at ad agency Crossmedia, said that agencies should embrace audits because they facilitate transparency, which brand clients demand more of.

Who’s Afraid of Fake Followers?

Who’s Afraid of Fake Followers?

Mar 11, 2019

Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.

Agency Pros Say Fraud Is Biggest Threat to Their Budgets

Agency Pros Say Fraud Is Biggest Threat to Their Budgets

Feb 22, 2019

In a poll conducted by ad measurement firm Integral Ad Science (IAS), 69.0% of agency executives say that fraud is the biggest hindrance to ad budget growth, compared with more than half (52.6%) of brand professionals who said the same.

How D2C Darling ThirdLove Went From Zero to a Million Customers

Feb 07, 2019

Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.