Digital Advertising

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US Consumers Tolerate Ads if They're Expecting Them or They're Incentivized

Sep 11, 2019

As we’ve covered, ad blocking in the US and many parts of western Europe are here to stay. Whether it’s over privacy concerns or the general annoyance over ads ruining user experience, many internet users are not happy with ad loads when they browse the web.

Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising

Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising

Aug 12, 2019

Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.

Boris and Brexit: How No-Deal Might Affect the UK Advertising Industry

Boris and Brexit: How No-Deal Might Affect the UK Advertising Industry

Aug 01, 2019

Boris Johnson, who was sworn in as the new British prime minister last week, declared early on that the UK will leave the EU by October 31. The divisive topic has already claimed two prime ministers and on the surface, there’s a tone of certainty about Johnson’s plans: He has filled his cabinet with Brexiteers, and he’s adamant that a no-deal Brexit will be the default option for “Brexit Day v2” should negotiations with the EU come to nothing.

Mozilla Still Isn’t Ready to Advertise on Facebook Again: An Interview with CMO Jascha Kaykas-Wolff

Jul 10, 2019

In the wake of last year’s Cambridge Analytica scandal, several companies decided to take a stand against Facebook by suspending their advertising on the platform. Perhaps the most vocal detractor was the Mozilla Corporation, which pulled its seven-figure budget and pledged not to advertise on Facebook until the tech giant made significant changes to the way it handled consumer privacy.

Facebook's New Libra Cryptocurrency Helps the Company Diversify Away from Advertising

Facebook's New Libra Cryptocurrency Helps the Company Diversify Away from Advertising

Jun 24, 2019

After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra. While the company derives a majority of its revenues from advertising, it’s clear that it’s been trying to diversify its income, and this new digital currency—along with its new digital wallet feature Calibra—is the next step in executing this strategy.

Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting

Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting

Jun 06, 2019

To deliver an effective customer experience, marketers must first identify their customers and audiences. This report focuses on how marketers identify audience segments and target groups today.