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Learn More →Commerce Intermediaries Ad Spending Forecast 2025
Intermediaries Are Reshaping Commerce Media With a Combination of Data, Scale, and Merchant Partnerships
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Table of Contents
Executive Summary
Commerce intermediaries are the most prominent nonretail vertical in commerce media
Commerce intermediaries unlock three-sided demand from shoppers, merchants, and advertisers
Intermediaries are expanding their ecosystems via deeper retailer integrations
Recommendations
Sources
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About This Report
Ad spending on US commerce intermediaries is set to approach $4 billion by 2027, outpacing other nonretail media cohorts. Key players like DoorDash and Instacart are evolving from delivery apps into full-scale media networks, driving performance and reshaping the commerce media landscape.
Table of Contents
Executive Summary
Commerce intermediaries are the most prominent nonretail vertical in commerce media
Commerce intermediaries unlock three-sided demand from shoppers, merchants, and advertisers
Intermediaries are expanding their ecosystems via deeper retailer integrations
Recommendations
Sources
Media Gallery
Commerce intermediaries such as DoorDash and Instacart have emerged as formidable players in the commerce media ecosystem. Their unique market position between consumers and merchants allows them to deliver retailer-level results for advertisers with the added benefit of access to cross-merchant purchase behavior.
Key Question: How are commerce intermediaries creating opportunity in commerce media?
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Key Stat: Commerce intermediaries deliver across all key attributes of commerce media.
authors
Sarah Marzano
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