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Which telecommunications company just launched the kid-friendly amiGO Jr. Phone, a “simple and safe smartphone designed to keep parents connected and kids protected?”
A) T-Mobile B) AT&T C) Verizon D) Lumen
AT&T. The company claims to be the first and only carrier to launch a smartphone made for kids. The amiGO Jr. Phone launches February 6.
What percentage of marketers say AI tools enhance creativity, according to Funnel?
A) 34% B) 54% C) 74% D) 94%
Fifty-four percent of marketers said they found AI tools enhance creativity, according to the survey concluding in September 2025.
FEBRUARY 4, 2026
What percentage of US internet users check multiple search engines or other sources to verify results as part of their regular search method, according to Raptive?
A) 24.6% B) 36.2% C) 48.6% D) 60.4%
Some 48.6% of users consider search a “two-step process” according to a recent Raptive survey.
Approximately how much did the average creator earn annually last year, according to CreatorIQ?
A) $14,000 B) $24,000 C) $44,000 D) $94,000
The average creator earned $44,293 over the past year, according to CreatorIQ’s data.
What percentage of US professionals are using AI tools daily, according to a recent Workday and Hanover Research survey?
A) 26% B) 46% C) 66% D) 86%
Forty-six percent of US workers use AI daily, according to the November Workday/Hanover Research survey. And 87% say they use AI multiple times per week.
Which of the following platforms saw a slight downtick in podcast listeners between 2024 and 2025?
A) Spotify B) YouTube C) Apple Podcasts
Consumers who most often use YouTube or Apple for podcasts either increased slightly or stayed the same while Spotify decreased from 20% to 18%, according to Sounds Profitable data.
Nearly one-third of Gen Z uses AI for which of the following reasons?
A) Friendship B) Romantic relationship C) Personal life advice D) Language learning
Some 32% of Gen Z uses AI chatbots for “advice about relationships or life decisions,” according to Harvard Business Review.
Employees in which of the following work environments report the lowest share of uninterrupted work?
A) In-person B) Remote C) Hybrid
Hybrid teams report the least amount of focus time, spending just 31% of their working hours in deep focus, according to a Hubstaff report.
What is the top habit that Gen Z tried to quit in 2025?
A) Vaping B) Social media C) Online shopping D) Alcohol
More than half (52%) or Gen Z tried to get off social media in 2025, compared to 33% of Americans overall, according to a Check My Insurance survey.
Consumers report they are LEAST likely to make a purchase after seeing an ad on which of the following platforms?
A) Twitter B) Pinterest C) Snapchat D) Reddit
Only 16% of consumers report making a purchase after seeing a Reddit ad, according to a DISQO report.
Since 2016, has the percentage of global consumers in their 30s who say it’s important to cultivate a personal brand online and manage others’ perceptions gone up or down?
A) Up B) Down
Some 46% of global consumers in their 30s say it’s important to cultivate an online brand and manage others’ perceptions, up from 37% in 2015, according to Euromonitor International.
What percentage of Gen Z paid video subscribers have cut the cord on their cable/satellite TV and moved to streaming-only services?
A) 67% B) 77% C) 87% D) 97%
Over two-thirds of Gen Z video subscribers have cut the cord, according to CivicScience.
Dos Equis is bringing back its “The Most Interesting Man in the World” campaign for the first time since 2016. Which of the following is not one of the things he’s been up to in the last decade?
A) Wiping down windows B) Ironing socks C) Watering his garden D) Reading a book
After a decade lost to amnesia, The Most Interesting Man in the World has spent his days doing little more than household chores. But when he discovers a forgotten Dos Equis in the back of a refrigerator, his memories flood back and he’s soon hitching a helicopter ride for his next adventure.
True or false? The number of US consumers who have placed a bet on a live sporting event has doubled since 2023.
True. Some 17% of US consumers have placed a bet on a live sporting event in 2025, up from 8% in 2023, according to Ipsos.
What percentage of US travelers have used AI to find or book accommodations, according to a study by TakeUp?
A) 66% B) 76% C) 86% D) 96%
Some 86% of US travelers have used AI to find or book accommodations, according to a November TakeUp survey.
Which brand introduced an LED Face Mask prototype at CES last week?
A) CCM B) Spirit Halloween C) 3M D) L’Oréal
L’Oreal introduced a prototype LED Face Mask, an ultra-thin, flexible silicone mask that delivers light directly to the face to combat signs of aging.
What percentage of US consumers say that loyalty programs make them more likely to make a purchase, according to Deloitte?
A) 52% B) 62% C) 72% D) 82%
72% of consumers say loyalty programs nudge them closer to buying, according to an October Deloitte study.
What percentage of professionals say their preferred AI tools are used for personal tasks outside of work-related contexts?
A) 46% B) 56% C) 66% D) 76%
Seventy-six percent of professionals say their preferred AI tools lack access to company data or work context, the connections they’d need in order to use these tools for work, according to a December Salesforce and YouGov survey.
What percentage of CMOs and digital leaders say their AEO/GEO programs are advanced or very advanced?
A) 43% B) 53% C) 63% D) 73%
Nearly three-quarters of CMOs and digital leaders believe their AEO/GEO programs are advanced or very advanced, according to data from Conductor.
Which celebrity stars as a fitness instructor in Dunkin’s new “Dunk N’ Pump” campaign?
A) Sabrina Carpenter B) Tate McCrae C) Demi Moore D) Megan Thee Stallion
Megan Thee Stallion is “Pro-Tina” in the Dunkin’ spot, which promotes its new products made with protein milk.
Travis and Jason Kelce’s mom, Donna, is an incoming contestant on which of the following game shows?
A) "Celebrity Family Feud" B) "The Traitors" C) "The Takers" D) "The Stealers"
Donna Kelce is a contestant of season 4 of The Traitors, which airs tonight on Peacock.
What is the top metric that marketers use to measure AI search engine (AEO) performance?
A) Site traffic B) Conversions C) Brand mentions in AI responses
Some 31% of marketers use site traffic from AI-driven search engines to measure AEO performance, according to a HubSpot report.
Which of the following brands is NOT one of the top 10 podcast advertisers by estimated ad spend?
A) Squarespace B) Verizon C) AT&T D) Shopify
Amazon is the top podcast spender, followed by Mint Mobile and Quince, according to a Podscribe estimate.
Which of the following tech brands just released a spot with Detroit Lions player Jahmyr Gibbs?
A) IBM B) SoFi C) Lemonade D) Rocket
Fintech company Rocket partnered with Gibbs on its “Room to Dream” campaign, which features the athlete sitting in his childhood bedroom on a football field.
Which age group is more likely to read or watch true crime content online when they are feeling stressed or overwhelmed?
A) 18-44 B) 45+
Some 20% of consumers ages 18 to 44 say they’re more likely to read or watch true crime content online when they’re feeling stressed versus 15% of those 45+, according to CivicScience.
“Stranger Things” captured the most viewing minutes for a streaming series ever during the week of its Season 5 debut in November, according to Nielsen, breaking the one-week record held previously by which streaming series?
A) “Pluribus” B) “Squid Game” C) “Is It Cake?” D) “Stranger Things”
“Stranger Things” set the previous record with 7.2 billion viewing minutes when Season 4 premiered in 2022. The series garnered 8.46 billion one-week viewing minutes with the Season 5 premiere. Nielsen doesn’t separate viewing by seasons in this total, but said that 57% of viewing minutes came from Season 5, per Deadline.
What brand announced the debut of a new animated YouTube series, “KABU,” based on a group of stuffed animal friends endowed with endless “PAWsitivity?”
A) Jellycat B) Build-A-Bear C) Hatchimals D) Gund
Build-A-Bear’s 13-episode series, "KABU," will debut on the brand’s YouTube channel on December 26.
Non-alcoholic beer brand Athletic Brewing Company just announced a Dry January partnership with which of the following platforms?
A) DoorDash B) Toast C) OpenTable D) Uber Eats
Throughout January, consumers can access a map of bars and restaurants that serve Athletic products within the OpenTable app, according to a press release.
True or false? Ticket prices are the top reason people don’t go to the movies more often.
False. Consumers primarily skip the theater because they lack interest in the movies shown (30%), followed by ticket prices (27%), according to CivicScience data.
Which agency recently enhanced its creator marketing capabilities through a deeper partnership with YouTube?
A) Publicis Groupe B) Omnicom C) WPP Media D) Dentsu
Proprietary YouTube data is now available across WPP’s tech stack and its influencer marketing arm, The Goat Agency.
Bowen Yang is the star of a new campaign from which of the following tech brands?
A) Monday.com B) Zoom C) Google Pixel D) Slack
The “Saturday Night Live” cast member plays an unpopular office IT manager, who pushes a Zoom alternative that employees rally against.
Which of the following platforms just acquired CTV platform tvScientific?
A) Pinterest B) Snapchat C) Reddit D) Etsy
Pinterest is investing more in the channel this year, and the acquisition is an investment in better CTV performance metrics, said Pinterest CEO Bill Ready in a press release.
Which industry grew their out-of-home (OOH) spending the most in Q3?
A) Financial services B) Insurance and real estate C) Communications
The financial services upped its investment in OOH by 35.5% in Q3, while insurance and real estate grew its spend by 26.8% and communications increased spend by 10.3%, according to the Out of Home Advertising Association of America (OAAA).
What percentage of weekly TikTok users in the US say they feel happy when using the platform?
A) 38% B) 48% C) 58% D) 68%
Nearly half (48%) of weekly TikTok users in the US say the platform makes them happy, according to Edison Research. Three-quarters feel entertained, 41% feel relaxed, and 36% feel connected when using TikTok.
True or false? More than half of global households are worried about annual broadband price increases.
True. Some 57% of global households are worried about broadband price increases, with 60% saying they’re unreasonable and 48% saying they're hard to understand, according to EY data as reported by Advanced Television.
Some 72% of marketers plan to apply AI in more ways over the next 12 months. But what percentage feel confident in being able to apply it successfully?
A) 45% B) 55% C) 65% D) 75%
Only 45% feel confident in their ability to apply AI successfully, according to data from MiQ.
Which streaming platform accounts for the largest share of total TV viewing time?
A) Netflix B) YouTube C) Disney D) Amazon Prime Video
YouTube accounts for 13.4% of total US time spent with TV, followed by Netflix (8.8%), Disney (4.7%), and Amazon Prime Video (3.8%), according to Nielsen.
What brand gained the highest visibility in the shoe category in generative AI searches during Cyber Week, according to Profound’s Black Friday Visibility Index?
A) Adidas B) Nike C) Converse D) On
Adidas (50.2%) came in first, ahead of Walmart (35.6%) and Nike (35.3%), according to Profound’s index, which measured brand mentions in prompts and responses on ChatGPT and other genAI search providers November 25 to December 1.
Seventy-eight percent of Gen Z holiday shoppers say they’re likely to use social media for gift suggestions, or already have. How many consumers 65+ say the same?
A) 27% B) 39% C) 51% D) 63%
Just 27% of US holiday shoppers aged 65+ say they’re likely to use social media for gift suggestions or already have for this year’s presents, according to a November CivicScience survey.
What snack brand is joining forces with Nintendo to launch a special “Super Mario Collection” featuring treats and collectible figurines?
A) Cracker Jack B) Jell-O C) Oreo D) Kinder Joy
The Kinder Joy Super Mario Collection includes 26 themed toys, and will be available in stores through April 2026.
What is the projected US ad revenue from print magazines in 2025?
A) $3.2 billion B) $4.3 billion C) $6.6 billion D) $8.9 billion
US print magazines will take in $4.3 billion in ad spend this year, down from $10 billion in 2017, according to an August Statista study.
What percentage of kids say they want to play more video games with their parents?
A) 22% B) 34% C) 46% D) 58%
Some 58% of kids said they wanted to play more video games with their parents, according to a September survey by the Entertainment Software Association (ESA) and YouGov.
Beyond paid and organic social, what is the top channel where brands are repurposing influencer content?
A) CTV B) Out-of-home (OOH) C) Email D) Website
64% of marketers are using influencer content on their website, landing pages, or product pages, according to a Linqia report.
Half of parents with children under 18 limit their kids’ screen time to protect them from which of the following, according to a YouGov study?
A) Bullying B) Ads C) Profanities D) Eye strain
Some 50% of parents with children under 18 limit screen time to reduce ad exposure, according to a YouGov survey.
Which of the following is NOT one of the top three most used social platforms among Americans?
A) Instagram B) Facebook C) TikTok D) YouTube
YouTube is the most used social platform (84%), and TikTok comes in fourth (37%), according to Pew Research Center.
What is the top measurement methodology used by US brand and agency marketers?
A) Incrementality testing/experiments B) Platform-provided attribution C) Marketing mix modeling (MMM) D) Multitouch attribution (MTA)
Nearly two-thirds (65.8%) of US brand and agency marketers use platform-provided attribution, according to a July survey from EMARKETER and TransUnion. Some 52.0% use incrementality testing/experiments, 49.5% use MMM, and 42.4% use MTA.
What’s the top way Gen Alpha teens are using AI?
A) As a search engine B) Creative projects C) Help with school work or studying D) Talking to chatbots
Some 46% of Gen Alpha teens use AI as a search engine, 44% use it for school help, 39% use it for creative projects, and 25% use it to talk with chatbots, according to data from Attest.
Which age group of parents is most likely to visit online parenting communities regularly?
A) Parents ages 18 to 29 B) Parents ages 30 to 40 C) Parents ages 50 and older
Some 45% of parents ages 18 to 29 visit online parenting communities regularly, compared with 31% of parents ages 30 to 49 and 17% of parents ages 50 and older, according to Pew Research Center.
What percentage of US adult video game players play with strangers online?
A) 3% B) 13% C) 23% D) 33%
Less than a quarter of video game players play with strangers online, according to data from Gallup. Some 28% play with friends or family online, 31% play with friends or family in person, and 83% play video games alone.
True or false? A majority of consumers prefer to type, rather than talk, when interacting with brands.
True. Some 57% of consumers say they prefer typing to talking when interacting with brands, according to a new report from Acxiom.
What percentage of holiday travelers plan to use generative AI to help in planning their trip, according to Deloitte?
A) 24% B) 36% C) 48% D) 60%
GenAI use for travel planning is expected to rise to 24% this holiday season, according to a September and October survey by Deloitte.
What lifestyle brand recently partnered with Pantone Color Institute to launch the brand’s signature red shade?
A) Spanx B) Lululemon C) Vineyard Vines D) Columbia
Spanx recently partnered with the Pantone Color Institute to officially unveil the brand's signature shade, SPANX Red.
Which streaming service has the highest share of US time spent watching TV?
A) Disney (Disney+, ESPN+ and Hulu combined) B) YouTube C) Amazon Prime Video D) Netflix
YouTube accounts for 13.4% of all US TV viewing, higher than Netflix’s 8.8%, Disney’s 4.7%, and Amazon Prime Video 3.8%, according to Nielsen.
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