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The big answers: EMARKETER Daily quiz

Get the correct answers to our Big Question quiz in the EMARKETER Daily newsletter. From ad dollar spend to influencers and connected TV, we deliver daily insights on media, marketing, and advertising. Not a subscriber? Sign up here and get our quizzes sent directly to your inbox to see if you can pick a winner.

OCTOBER 3, 2025

On average, how much will US households spend on connected devices this year?

A) $543 B) $629 C) $710 D) $896

US households will spend nearly $900 on connected devices this year, up 17% from 2024, according to data from Deloitte.

OCTOBER 2, 2025

What day of the week do businesses see the most post engagement on TikTok, according to an Adobe Express survey?

A) Monday B) Wednesday C) Friday D) Saturday

Business owners say short-form videos (34%) and Saturday posts (41%) get the most engagement on TikTok, per the survey.

OCTOBER 1, 2025

What percentage of US adults get their news from podcasts at least sometimes?

A) 12% B) 22% C) 32% D) 42%

Nearly a third (32%) of US adults get their news from podcasts, while 10% get it from podcasts often, according to data from Pew Research.

SEPTEMBER 30, 2025

What’s the most popular platform for shoppable media among consumers ages 18 to 34?

A) Social media B) Connected TV (CTV) C) Retail website D) News media website

One-third of US adults ages 18 to 34 have made a purchase via social media, surpassing CTV, retail websites, and news media websites, according to data from Bizrate Insights and EMARKETER.

SEPTEMBER 29, 2025

For the first time in its 133-year history, Maxwell House is temporarily rebranding itself as:

A) Maxwell Condo B) Maxwell Apartment C) Maxwell Loft D) Maxwell Studio

The “Maxwell Apartment” campaign is meant to “meet the needs of today’s consumer,” as nearly a third of individuals are opting to rent versus purchasing a home, according to parent company Kraft Heinz.

SEPTEMBER 26, 2025

Of US adults who recently recall seeing an out-of-home (OOH) ad for a major sporting event, what percentage took real-world action?

A) 20% B) 40% C) 70% D) 90%

Some 9 in 10 US adults who recall recently seeing an OOH ad for a major sporting event took action, including watching the game, talking with friends about it, or engaging on social media, according to a September report from the Out of Home Advertising Association of America (OAAA) and The Harris Poll.

SEPTEMBER 25, 2025

Chili’s is bringing back its viral MozzMates costume this year. How fast did the costume sell out last year?

A) 5 minutes B) 20 minutes C) An hour D) 5 hours

The MozzMates costume, a two-person outfit modeled after a stretched-out cheese stick, sold out in 20 minutes last year. We’ll see how fast it goes this year.

SEPTEMBER 24, 2025

What's the average income per post for a nano influencer, an influencer with 1,000-10,000 followers?

A) $155 B) $195 C) $245 D) $305

Nano influencers earn an average of $195 per post, according to an analysis from DemandSage.

SEPTEMBER 23, 2025

Which Grammy-winning producer will curate the creator experience at Advertising Week New York?

A) Mark Ronson B) Hit-Boy C) Pharrell Williams D) Dan Auerbach

Hit-Boy, who has received 11 Grammy nominations and three Grammy awards, will curate the creator experience at Advertising Week New York, beginning October 6.

SEPTEMBER 22, 2025

What percentage of US consumers have planned to start their holiday shopping before October?

A) 8% B) 18% C) 28% D) 38%

Almost 3 in 10 (28%) of US consumers plan to start shopping before October for the holiday season, according to an August survey from McKinsey.

SEPTEMBER 19, 2025

Which of the following tech companies just launched its first major brand campaign?

A) Anthropic B) Snowflake C) Zeta Global D) OpenAI

Anthropic's major brand campaign, “Keep thinking with Claude,” positions its product as “The AI for problem solvers.”

SEPTEMBER 18, 2025

Which of the following is NOT one of the three most common conversation topics identified by the National Bureau of Economic Research (NBER) in its study of ChatGPT usage?

A) “Entertainment” B) “Seeking Information” C) “Practical Guidance” D) “Writing”

"Entertainment" was not one of the most common conversation topics. The categories represent 80% of ChatGPT conversations, with writing dominating work-related tasks, according to the study.

SEPTEMBER 17, 2025

Consumers are more likely to correctly identify brand logos like Amazon and Snapchat than some OSHA-mandated safety symbols. Which of the following was least recognized by consumers in a recent survey?

A) Flammable material B) Emergency Stop C) Corrosive D) High voltage

While 97% of consumers recognize the Amazon logo, only 54% recognize the emergency stop symbol, according to a TRADESAFE survey.

SEPTEMBER 16, 2025

Which of the following brands just promoted their CMO to president?

A) eos B) Burt’s Bees C) Vaseline D) Bath & Body Works

The brand just appointed CMO Soyoung Kang to the newly created role of president, according to a press release.

SEPTEMBER 15, 2025

Which of the following retailers did NOT have a “Black Friday in July” sale this year?

A) Marshall’s B) Best Buy C) Macy’s D) Wayfair

Best Buy, Macy’s, and Wayfair each held major sales events this summer, with Best Buy’s event overlapping with Amazon’s Prime Day.

SEPTEMBER 12, 2025

Which superhero movie star is partnering with LEGO on a new campaign?

A) Robert Downey Jr. B) Paul Rudd C) Henry Cavill D) Tom Holland

Spider-Man actor Tom Holland and his brothers star in LEGO’s “Never Stop Playing” campaign, which demonstrates that just because you grow up doesn’t mean you have to stop having fun.

SEPTEMBER 11, 2025

What’s the median age of US adults who regularly get their news from Univision?

A) 39 B) 42 C) 45 D) 50

Univision’s news audience has the lowest median age of all the media sources included in a Pew Research Center survey. Newsmax has the highest median age at 63.

SEPTEMBER 10, 2025

What percentage of Gen Z consumers say they have a personal or emotional connection with AI?

A) 27% B) 37% C) 57% D) 77%

Over three-quarters (77%) of Gen Zers report having some kind of personal or emotional connection with AI, according to recent data from Wiingy.

SEPTEMBER 9, 2025

Bazooka Brands, maker of Bazooka Bubble Gum, is introducing a limited-edition collector comic series featuring 12 all-star athletes. Which of the following will not be featured in the series?

A) Adam Henrique (Edmonton Oilers) B) Travis Kelce (Kansas City Chiefs) C) Freddie Freeman (LA Dodgers) D) Deja Kelly (WNBA)

Travis won’t be featured in the new Bazooka comics, but his brother, Jason, who is a former Philadelphia Eagles player, will be.

SEPTEMBER 8, 2025

True or false? Viewing across all of Roku’s apps accounted for a quarter of TV viewing in July.

False. Roku’s share of TV viewing for July was a little shy of a quarter at 21.4%, according to Nielsen data reported by MediaPost. However, Roku’s share of viewing is larger than broadcast TV via non-Roku devices (18.4%).

SEPTEMBER 5, 2025

A third of Gen Zers expect to adjust their spending due to tariffs in which way?

A) Switch to domestically produced alternatives B) Look for secondhand/used alternatives C) Postpone major purchases D) Reduce spending on imported products

Some 33% of Gen Zers anticipate looking for secondhand/used alternatives in response to tariffs, according to an August survey from Dentsu and Toluna.

SEPTEMBER 4, 2025

True or false? Over a third of Gen Zers never shop or eat out past 10pm.

False. It's close, but only 32% of Gen Zers never shop or eat out past 10pm, according to an August survey from CivicScience. Half of this younger generation at least occasionally shops or eats out after 10pm, per their data.

SEPTEMBER 3, 2025

What percentage of small businesses do not have websites?

A) 7% B) 17% C) 27% D) 37%

Some 83% of small businesses have websites, leaving 17% without a presence online, according to an August survey from Clutch. Per their research, over a third believe a website isn’t relevant and rely on social media or marketplaces instead.

SEPTEMBER 2, 2025

True or false? Most social media managers are planning to up their AI spending this year.

False. Two-thirds of social media managers have no plans to increase their AI spending this year, according to Metricool.

AUGUST 29, 2025

Which of the following characters has its own limited-edition Fanta drink in the brand’s partnership with Universal Pictures?

A) Chucky B) Ashley O C) Ghostface D) Willy Wonka

The Halloween campaign features a series of horror characters on Fanta cans, including M3gan on grape, The Grabber on Strawberry, and Chucky on his very own “Chucky’s Punch,” flavor, according to a press release.

AUGUST 28, 2025

Which of the following brands is partnering with Travis Kelce for its back-to-school campaign?

A) American Eagle B) Abercrombie C) Grammarly D) Ralph Lauren

American Eagles is collaborating with Tru Kolors, Kelce’s clothing brand, on a limited-edition collection that drops on Aug. 27th and Sept. 24, according to a press release.

AUGUST 27, 2025

Which QSR has partnered with dog brand Bark on a line of dog toys?

A) Taco Bell B) Raising Cane’s C) McDonald’s D) Dunkin’

Dunkin’s Bark Collection includes a cold brew and frosted donut toy, according to a Dunkin’ press release.

AUGUST 26, 2025

True or false? Most marketers report receiving formal training on the use of AI tools.

False. 80.8% of marketers that they have had no formal training on AI use, and only 42.4% are confident in their ability to identify AI-generated content, according to a June Outcomes Rocket survey.

AUGUST 25, 2025

What is the top app category that US consumers say they can’t live without, according to a YouGov survey?

A) Messaging B) Banking C) Navigation D) Entertainment and streaming

20% of US consumers say their banking apps are their top priority, followed by messaging (19%) and navigation (14%), per the survey.

AUGUST 22, 2025

Which of these is not one of Pinterest’s trends for fall 2025?

A) Sea Skincare B) Grungey Glam C) Cubicle Chic D) Medieval Minimalism

Unfortunately, medieval minimalism didn’t make the list, but we’re still keeping an eye out for chainmail-inspired accessories and tapestry-inspired wall hangings.

AUGUST 21, 2025

Which platform are consumers the least comfortable with sharing their real-time location with via social media features?

A) Snapchat B) TikTok C) X D) Instagram E) Facebook

Some 61% of consumers aren’t comfortable with sharing their real-time location via Facebook, according to data from CivicScience. Consumers are the most comfortable sharing via Snapchat (69% at least somewhat comfortable) and TikTok (62% at least somewhat comfortable).

AUGUST 20, 2025

Which format is most likely to drive the greatest lift in ad awareness?

A) Out-of-home (OOH) B) Digital C) TV D) Connected TV (CTV)

Out-of-home (OOH) ads drive an average 13.3% increase in US ad awareness, surpassing TV (10.2%), digital (3.9%), and connected TV (2.2%), according to a July report from Clear Channel Outdoor and Kantar.

AUGUST 19, 2025

What type of game is Pips, the latest game from The New York Times?

A) Logic puzzle B) Rebus puzzle C) Word search D) Jigsaw puzzle

Pips is a logic puzzle where players must arrange dominos on a board to “satisfy specific conditions,” per the New York Times.

AUGUST 18, 2025

What’s the most common activity consumers are engaged in while they listen to podcasts?

A) Working or studying B) Exercising or walking C) Commuting D) Household chores

Some 42% of US consumers listen to podcasts while they are doing household chores, outpacing those who listen while working or studying (30%), exercising or walking (30%), and while commuting (29%), according to YouGov’s “State of US media consumption in 2025” report.

AUGUST 15, 2025

True or false? A majority of US adults think they consume too much digital content.

False. Only 47% of US adults think they consume digital content either too much or way too much, according to a July survey from YouGov. 50% said they consume just about the right amount, and 2% said they get way too little.

AUGUST 14, 2025

Economic instability is the top challenge cited by small businesses in the US, per April data from Practical Ecommerce. Which of these choices is the second?

A) Political instability B) Decline in consumer spending C) Inflation D) Tariffs on foreign goods

Some 36% of small business owners cited political instability as their top business challenge.

AUGUST 13, 2025

True or false? Most US consumers think businesses should take a public stance on current events.

True. A May Bentley University-Gallup poll showed that 51% of consumers now think businesses should engage with current events, up 13 points from 38% in 2024.

AUGUST 12, 2025

What percentage of US consumers are planning to use Buy Now, Pay Later (BNPL) services in their holiday shopping this year?

A) 10% B) 25% C) 35% D) 45%

A full quarter of US consumers are planning to take advantage of BNPL this year, according to a new survey from Censuswide.

AUGUST 11, 2025

True or false? The average US shopper will spend less than $300 during this year's back-to-school shopping.

False. The average US shopper will spend $328.68 on back-to-school shopping, according to a July survey from CNET and YouGov.

AUGUST 8, 2025

True or false? 18-29 year olds listen to podcasts more often than AM/FM radio.

False. Podcast listening is tied with AM/FM radio, with 18-29 year olds spending 14% of their daily audio time with both, according to Edison Research.

AUGUST 7, 2025

What is the name of Roku’s new budget-friendly streaming service?

A) Ahoy B) Grits C) Yee Haw D) Howdy

The streaming service is now offering an ad-free plan for $2.99 per month.

AUGUST 6, 2025

McDonald’s just launched a nostalgia campaign that brings back its original mascots from the McDonaldland era. Which of the following is not a McDonald’s mascot?

A) Grimace B) Colonel Mustard C) Birdie D) Mayor McCheese

After over 20 years of retirement, McDonald’s is bringing back its classic mascots through a McDonaldland meal and multichannel campaign, according to a press release.

AUGUST 5, 2025

True or false? The majority of creators earn below the annual living wage in the US, according to an Influencer Marketing Hub report.

True. Of the 127 million creators worldwide, nearly 57% earn less than the US living wage of $44,000 for content creation alone, per the report.

AUGUST 4, 2025

In its latest campaigns, Domino’s compares the price of its pizza to which of the following food items?

A) Burgers B) Chicken sandwiches C) McDonald’s Snack Wraps D) Burrito bowls

In the campaign “Who Likes Pizza?," Domino’s delivers $6.99 fast food burgers to a kids’ birthday party, where the kids are disappointed by the small portions. The brand then contrasts them with their pizzas, which are the same price.

August 1, 2025

True or false? Reality TV viewers are more likely than non-viewers to have a positive perception of a brand that uses AI in its advertising.

True. In fact, reality TV viewers are five times more likely than non-viewers to think positively about a brand that uses AI in its ads, according to CivicScience.

JULY 31, 2025

Behr is partnering with Pinterest and 29 influencers to promote its ninth annual Color of the Year, which is …

A) Hidden Gem B) Desert Echo C) Moss Reverie D) Velvet Dusk

Behr’s Color of The Year, Hidden Gem, is a “moody jade green” designed to “jolt DIYers out of their beige rut,” according to MediaPost.

JULY 30, 2025

Which of the following is the top recipient of AI chatbot referral traffic?

A) Facebook B) Reddit C) Wikipedia D) YouTube

YouTube is the top recipient of AI chatbot referral traffic, receiving over three times as much traffic than Facebook or Wikipedia, according to May 2025 data from Similarweb.

JULY 29, 2025

Which beverage brand has launched a “100 Degrees, 100% Off” campaign, which offers consumers a free drink when the temperature reaches over 100 degrees?

A) Starry B) Capri-Sun C) Polar Seltzer D) Celsius

Starry’s latest digital campaign will be complemented by real-time activations in Atlanta, Charlotte, and Miami, as well as OOH advertising across the three cities, as reported by MediaPost. “100 Degrees, 100% Off” will also be supported by an influencer marketing campaign featuring partnerships with local and national influencers.

JULY 28, 2025

True or false? The percentage of streaming TVs using seven or more apps increased from April 2024 to March 2025?

True. Some 12% of streaming TVs used 7+ apps in April 2024, compared with 14% of TVs in March 2025, according to data from Inscape.

JULY 25, 2025

Which drink is not featured in YouGov's most recent top five list of popular beverages in the US?

A) Gatorade B) Lipton Ice Tea C) Sprite D) Coca-Cola

When polling people's positive opinions of beverages, YouGov's Q2 2025 rankings have Gatorade in the number seven slot.

JULY 24, 2025

True or false? The percentage of Gen Alpha social media users using social media to meet new people has declined since 2021.

True. The number of Gen Alphas using social media to meet new people declined 16% from 2021 to 2025, according to data from GWI.

JULY 23, 2025

Netflix recently revealed that it used “the very first generative AI final footage to appear on screen” on which new show?

A) "Too Much" B) "Squid Games" C) "The Survivors" D) "The Eternaut"

At Netflix's post-results conference call, co-CEO Ted Sarandos said that the platform used genAI in the production of Argentine show “The Eternaut” (“El Eternauta”) during a scene in which a building collapses. Sarandos said using AI finished the scene 10x faster than with traditional effects and that it cost less.

JULY 22, 2025

True or false? Gen Z is more influenced than other generations by the ads played during podcasts.

True. 61% of Gen Zers say the products they purchase are at least somewhat influenced by podcast ads, compared to 44% of the general population, according to CivicScience.

JULY 21, 2025

True or false? Nearly half (49%) of US parents now start Christmas shopping in December.

False. 49% of US parents now start their shopping in November, according to SuperAwesome’s holiday report.

July 18, 2025

Insurance provider The General is tackling Gen Z driving anxiety through a collaboration with which of the following platforms?

A) TikTok Shop B) BetterHelp C) Fortnite D) Twitch

The Fortnite game prepares players for their road tests using real-world driving locations, according to a press release.

July 17, 2025

Which of the following actresses stars in Olipop’s “Soda Stories” campaign?

A) Kristin Chenoweth B) Maya Rudolph C) Zendaya D) Jennifer Garner

The campaign series features celebrities who recall childhood memories around soda, and when they traded in that habit for healthier alternatives.

July 16, 2025

Which brand’s latest ad campaign was shot inside a "classic" shopping mall?

A) American Eagle B) Auntie Anne’s C) Jamba Juice D) Pacsun

Pacsun’s fall campaign, “Denim Days,” spotlights the brand’s denim collection while paying tribute to mall culture, according to a press release.

July 15, 2025

Sprite’s new campaign taps into Gen Z’s love for which of the following?

A) Spicy food B) Bubble tea C) Sour candy D) Matcha

Sprite just launched its “Hurts Real Good” campaign, which encourages consumers to pair the lemon-lime soda with spicy foods.

July 14, 2025

What percentage of consumers would consider switching to a single provider that bundles services like streaming, music, and smart home?

A) 41% B) 66% C) 78% D) 82%

41% of American consumers feel that keeping track of their subscriptions is a challenge, and two-thirds (66%) would be interested in a bundled plan, per Horowitz research.

July 11, 2025

Which brand is partnering with Snapchat on a back-to-school campaign that will feature over 800 store locations as Promoted Places on the Snap Map?

A) American Eagle B) Gap C) Urban Outfitters D) Abercrombie & Fitch

American Eagle locations will be marked on the Snap Map with a unique emoji, which users can click to learn more about that particular store or shop online, as reported by MediaPost.

July 10, 2025

What is brand marketers’ most cited roadblock to influencer marketing success?

A) Finding new creators B) Measuring creator performance C) Driving revenues D) Inadequate budget

Nearly a third (32%) of brand marketers worldwide say measuring creator performance is a roadblock to influencer marketing success, according to August 2024 data from CreatorIQ. Some 29% struggle with finding new creators, 26% with driving revenues, and 24% cite inadequate budget.

JULY 9, 2025

What percentage of consumers say their TV is sometimes on when no one is sitting in front of it?

A) 9% B) 19% C) 29% D) 39%

Nearly a third (29%) of US consumers say their TV is sometimes on when no one is sitting in front of it, and 6% say their TV is on all the time, according to a recent report from Hub Entertainment Research.

July 8, 2025

What do business leaders worldwide say is their most pressing customer engagement challenge in 2025?

A) Protecting customer data B) Addressing disconnected customer journeys C) Navigating complex regulations D) Balancing security and the customer experience

Nearly half (49%) of business leaders worldwide say balancing security and the customer experience is their most pressing customer engagement challenge, according to February 2025 data from Twilio.

July 7, 2025

What’s the top reason why consumers don’t go see movies in theaters more often?

A) Ticket prices B) It’s more convenient to watch at home C) Lack of interest in movies shown D) The crowds

Some 30% of US adults say their lack of interest in movies shown is the main reason they don’t go to the movies more, according to CivicScience. Ticket prices (27%), the convenience of watching at home (20%), and not liking crowds (16%) were also listed as major reasons.

July 3, 2025

Rank the following top global brands in terms of brand value:

A) Amazon B) Apple C) Microsoft D) Google

By brand value, the correct ranking from biggest to smallest is Apple, Google, Microsoft, Amazon, according to data from Kantar.

July 2, 2025

True or false? More than 80% of US agency and brand-side advertisers are advertising on podcasts.

False, but it’s close! Some 78% of US agency and brand-side advertisers advertise on podcasts as of June 2025, per data from Cumulus Media, Signal Hill Insights, and Advertiser Perceptions.

July 1, 2025

True or false? More than one-quarter of millennial and Gen Z US travelers use generative AI to plan trips.

False. Among US millennials and Gen Zers, 23% use generative AI to plan trips, per Deloitte.

June 30, 2025

Which site is the top recipient of AI chatbot referral traffic?

A) Facebook B) Wikipedia C) YouTube D) Reddit

YouTube has the most referral traffic driven by AI chatbots, according to a May 2025 study from Similarweb.

July 27, 2025

True or false? More gamers actively ignore in-game advertisements than find them helpful.

False. Actually, US and UK gamers are just as likely to find in-game ads helpful (32%) as they are to actively ignore them (32%), according to May 2025 data from Attest.

June 26, 2025

YouTube has increased the minimum age required to live stream to …

A) 12 years B) 14 years C) 16 years D) 18 years

Creators will need to be 16 or older to live stream on YouTube, as reported by MediaPost. The previous minimum age was 13. In addition, live streams featuring 13- to 15-year-olds who aren’t visibly accompanied by an adult may have their live chat disabled.

June 25, 2025

Some 39% of marketers believe consumers will make which of the following changes this year, per a recent Brandwatch report?

A) Attend more in-person events B) Watch more reality TV C) Eat healthier D) Use social media less

Many marketers agree that consumers want to spend less time on social media. Online conversations about “dumb phones,” or phones with only basic features like calling and texting, increased 43% from October 1, 2023 to September 30, 2024, per the report.

June 24, 2025

What is the top reason marketers aren’t investing in more AI adoption, per a 2025 Forrester report?

A) Difficulty integrating with existing systems B) Privacy and regulatory concerns C) Lack of skills and expertise D) Data quality and visibility

72% of marketers say lack of skills and expertise when implementing AI is holding them back, per the report.

June 23, 2025

True or false? Consumers use YouTube for podcasts more often than other platforms.

False. While YouTube is the leading podcast platform, audio remains the primary mode of podcast consumption (58%) and 61% of consumers use a platform other than YouTube most often, per a Westwood One Audio report.

June 20, 2025

Google is testing a new capability in AI mode that allows users to …

A) Have a voice conversation with a chatbot B) Generate custom images based on text prompts C) Automatically summarize YouTube videos while watching D) Use AR to visualize answers in real life

Google’s Search Live capability allows users to have back-and-forth voice conversations with a chatbot, according to The Verge.

June 19, 2025

Which of the following corporations is a sponsor of Inkwell Beach, an activation that champions inclusion at Cannes Lions?

A) Kraft-Heinz B) Pepsico C) Mondelez International D) The Coca-Cola Company

Inkwell Beach, which this year will cover topics like equitable wellness and access to AI, is backed by brand sponsors including Kraft-Heinz, TikTok, and Yahoo!

June 18, 2025

What percentage of US LGBTQ adults believe companies participate in Pride Month to help their business?

A) 38% B) 48% C) 58% D) 68%

Over two-thirds (68%) of LGBTQ adults think all or most companies participate in Pride to help their business, according to a January survey from Pew Research Center. Some 35% believe companies feel pressure to support LGBTQ people, and only 16% believe that all or most companies have a genuine desire to celebrate LGBTQ people.

June 17, 2025

Nearly 40% of consumers have cancelled a streaming service subscription in the past 12 months, according to Attest. Which of the following has the highest sustained rate of cancellation?

A) Disney+ B) Netflix C) Hulu D) Paramount+

Some 10% of respondents have cancelled their Netflix subscription, the most cancelled subscription, followed by Disney+ (9%), Hulu (9%), and Paramount+ (8%), according to Attest.

June 16, 2025

True or false? Less than half of US grocery retail executives are worried about competition from third-party apps.

False. In fact, over half (53%) are worried about competition from third-party grocery shopping apps, according to June 2024 data from Deloitte.

June 13, 2025

Cannes trivia: What year did the first Cannes Lions Festival of Creativity take place?

A) 1922 B) 1954 C) 1984 D) 1999

The first International Ad Festival, which would come to be known as the Cannes Lions Festival of Creativity, took place in Venice in 1954. It moved to Cannes permanently in 1984.

June 12, 2025

Ready for Cannes? Prep with some trivia. What percentage of entrants win a Cannes Lions trophy?

A) Less than 1% B) 3% C) 10% D) 25%

About 3% of entrants win an award at Cannes Lions, according to Ad Age.

June 11, 2025

Road to Cannes: As marketers get ready for Cannes, they’re eyeing strategies for the rest of the year. True or false? The No. 1 way marketers measure their results is through marketing mix modeling.

False. A/B testing, campaign experimentation, and budget vs. actual spend tracking lead the way in measurement tactics, according to a September 2024 survey from Supermetrics.

June 10, 2025

What trend do senior agency professionals expect to shape the next decade of digital marketing?

A) AI B) First-party data C) Influencers and creators D) Short-form video

Some 81% of senior marketers worldwide agree AI will shape the next decade of marketing, per Basis technologies.

June 9, 2025

Oura Ring’s new ad spot about the ability to help track stress features a stunt from what movie?

A) "Final Destination Bloodlines" B) "Mission Impossible" C) "Lilo & Stitch" D) "Sinners"

The ad features Tom Cruise climbing out of a plane midflight in the new "Mission Impossible" film.

June 6, 2025

YouTube is the most popular platform among kids worldwide, per a Kaspersky survey. What type of content do they search for most?

A) Gaming influencers B) Music C) Cartoons D) ASMR

Music was their most popular search query on YouTube between April and May (21.1%), up from fourth place with 17.1% last year, per the study.

June 5, 2025

Which brand just launched its first entirely creator-made campaign?

A) Oreo B) Dove C) E.l.f Beauty D) Liquid I.V.

Dove’s global out-of-home (OOH) campaign #ShareTheFirst includes creator content without studios or added production, per a press release.

June 4, 2025

Which brand just launched its campaign “Summer Like It’s 1999,” which claims to bring back grocery prices from that year?

A) Uber Eats B) Walmart C) Aldi D) Instacart

Instacart is selling customers snacks including Lunchables, Capri Sun, and Kool-Aid for 47.2% off, which brings these products down to their grocery store prices from 1999, according to a press release.

June 3, 2025

Which brand recently launched its largest media campaign to date, promising its product can help consumers through a range of activities, including trips to the gym, picking their kids up after school, and attending social gatherings?

A) Celsius B) Liquid IV C) RXBAR D) Perfect Bar

The brand's latest campaign, “LIVE.FIT.GO,” breaks away from the typical athlete sports drink collaboration to represent everyday people with busy schedules.

June 2, 2025

One in 3 Gen Zers follow recommendations from which type of influencer, according to a Whop survey?

A) De-influencers B) Healthcare influencers C) AI-generated influencers D) Financial influencers

Two in 5 young people follow AI influencers, and one in three Gen Zers make purchasing decisions based on their recommendations, per the survey.

May 30, 2025

Which of the following social media companies saw ad revenues grow the fastest in Q1?

A) Meta B) Snap C) Reddit D) Pinterest

Reddit ad revenues grew by 61.0% YoY in Q1, outpacing the other companies listed.

May 29, 2025

True or false: The majority of Gen Zers share their location with friends via mobile.

True. Some 65% of Gen Zers share their location with people, per CivicScience, and most of those that do so share it with multiple people.

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May 28, 2025

Costco is the brand most preferred by Democrats, according to the Axios Harris Poll 100. What is the brand most preferred by Republicans?

A) Chick-fil-A B) Arizona C) John Deere D) Hobby Lobby

Chick-fil-A is the brand most preferred by Republicans, according to the Axios Harris Poll 100.

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