Marketing Tactics
Reports
Report by Bill Fisher Oct 22, 2018
Beyond Ad Measurement and Metrics
Digital ad fraud is being held in check, viewability rates are improving, and brand safety measures are largely effective in the UK. Measuring the success of a campaign, though, must move beyond what is easily measurable.
View this Report
Interviews
Podcast Ads Aren't Commercials—They're Part of the Story
National Public Media's Gina Garrubbo and Bryan Moffet discuss why advertiser interest in NPR's podcasts keeps growing, and how it works with advertisers to create organic ads.
Gina Garrubbo
President and CEO
National Public Media (NPM)
Charts
There are 485 charts about 'Marketing Tactics'
Most Recent Charts
Where Will Companies Worldwide Be Investing Most of Their Marketing Budget Over the Next 12 Months? (% of respondents, Sep 2018)
What Types of Platforms Interest Marketers/Media Agency Professionals in China the Most? (% of respondents, by device, 2018 & 2019)
How Has Attribution Technology Affected Marketing Budget Allocation Across Channels for US Marketing Professionals? (% of respondents, Sep 2018)
Metrics Used by Digital Marketers Worldwide for Conversion Campaigns, May 2018 (% of respondents using the channel in their campaign)
What Content Marketing Methods Do B2C Content Marketers Worldwide Use to Nurture Their Audience? (% of respondents, July 2018)
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What Types of Content Have B2C Content Marketers Worldwide Used or Developed? (% of respondents, July 2018)
Dec 10, 2018
What Marketing Tactics Do US* B2B Marketing Professionals Use Most? (% of respondents, Sep 2018)
Nov 12, 2018
Channels Through Which Marketing Professionals Worldwide Personalize, Aug 2018 (% of respondents)
Nov 06, 2018
Leading Marketing Tactics Used in 2018 by US* B2B Professionals, Aug 2018 (% of respondents)
Nov 06, 2018
Which Data-Driven Ad and Marketing Tactics Are B2B Marketers Worldwide Using? (% of respondents, Sep 2018)
Oct 23, 2018
What Channels Do Companies Worldwide Use to Engage Directly with Customers? (% of respondents, Nov 2017)
Oct 18, 2018
Marketers Around the World Are Banking on Microinfluencers
Jul 31, 2018
With the exception of China and a few other countries, marketers across the globe are starting to focus their influencer marketing efforts on microinfluencers.