Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.View this Report
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Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
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Beyond Ad Measurement and Metrics
In the UK, Marketer Attention Turns to Engagement
National Public Media's Gina Garrubbo and Bryan Moffet discuss why advertiser interest in NPR's podcasts keeps growing, and how it works with advertisers to create organic ads.
President and CEO
National Public Media (NPM)
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Share of US Agency/Marketing Professionals’ Annual TV/Video Budget Allocated During Upfronts vs. Reserved for Scatter Market, by Upfront Attendance, June 2019 (% of total in each group)
What Are the Leading Areas of Marketing Spending for US B2B Marketing Professionals? (% of respondents, Sep 2019)
What Do US B2B Marketing Professionals Think Will Be the Trending Marketing Topics in 2020? (% of respondents, Sep 2019)
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Rebuilding a Brand to Remain Relevant: An Interview with Dunkin’ CMO Tony Weisman
Sep 20, 2019
In his two years in the role, Dunkin' Brands’ CMO Tony Weisman has led the company through a rebrand, updating Dunkin’s image to reflect its growing beverage priorities; expanded brand partnerships, working with companies that may not seem obvious for a business focused on drinks and donuts; and become laser-focused on user-generated content (UGC).