Marketing Tactics
Reports
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences
Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.
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See AllCustomer Experience 2019 (Part 1)—Audience Segmentation and Targeting
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Creating and Distributing Content for the Customer Journey
How B2Bs Can Influence Audience Behavior Through Strategic Content
Beyond Ad Measurement and Metrics
In the UK, Marketer Attention Turns to Engagement
Interviews
Podcast Ads Aren't Commercials—They're Part of the Story
National Public Media's Gina Garrubbo and Bryan Moffet discuss why advertiser interest in NPR's podcasts keeps growing, and how it works with advertisers to create organic ads.
Gina Garrubbo
President and CEO
National Public Media (NPM)
Charts
There are 183 charts about 'Marketing Tactics'
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Which Aspects of Advertising Can Influence Travelers Worldwide* When Making Decisions Regarding Family Trips? (% of respondents, May 2019)
Leading Marketing KPIs Among D2C Brands Worldwide, April 2019 (% of respondents)
What Is the Most Important Channel Through Which Companies Worldwide Are Delivering Personalization to Customers? (% of respondents, March 2019)
On Which Channels Are US Companies Using Personalization? (% of respondents, March 2019)
Which Personalization Formats Do US Companies Use? (% of respondents, by company type, March 2019)
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Do PR Stunts Boost Brand Perception?
Dec 10, 2018
Even though PR stunts can be polarizing, brands keep foisting them onto the public. In a survey conducted by OnBrand and Bynder, only 12% of US and UK marketers considered guerrilla marketing an exciting trend to explore this year. Tangentially related tactics like influencer marketing and brand activism had far more appeal.