Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.View this Report
More ReportsSee All
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Creating and Distributing Content for the Customer Journey
How B2Bs Can Influence Audience Behavior Through Strategic Content
Beyond Ad Measurement and Metrics
In the UK, Marketer Attention Turns to Engagement
National Public Media's Gina Garrubbo and Bryan Moffet discuss why advertiser interest in NPR's podcasts keeps growing, and how it works with advertisers to create organic ads.
President and CEO
National Public Media (NPM)
There are 164 charts about 'Marketing Tactics'
Most Recent Charts
Which Marketing Channels Are US Digital Marketers Using as Part of Their Omnichannel Strategy? (% of respondents, March 2019)
Which Marketing Tactics Have Raised UK Internet Users' Interest in Direct-to-Consumer (D2C) Brands? (% of respondents, April 2019)
Marketing Tactics in Which B2B Marketers in France Plan to Increase Investment, 2018 & 2019 (% of respondents)
More On: Marketing TacticsSee All
Do PR Stunts Boost Brand Perception?
Dec 10, 2018
Even though PR stunts can be polarizing, brands keep foisting them onto the public. In a survey conducted by OnBrand and Bynder, only 12% of US and UK marketers considered guerrilla marketing an exciting trend to explore this year. Tangentially related tactics like influencer marketing and brand activism had far more appeal.