Marketing Tactics
Reports
Beyond Ad Measurement and Metrics
Digital ad fraud is being held in check, viewability rates are improving, and brand safety measures are largely effective in the UK. Measuring the success of a campaign, though, must move beyond what is easily measurable.
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Interviews
Podcast Ads Aren't Commercials—They're Part of the Story
National Public Media's Gina Garrubbo and Bryan Moffet discuss why advertiser interest in NPR's podcasts keeps growing, and how it works with advertisers to create organic ads.
Gina Garrubbo
President and CEO
National Public Media (NPM)
Charts
There are 514 charts about 'Marketing Tactics'
Most Recent Charts
How Do US Small Businesses Advertise? (% of respondents, Dec 2018)
How Do US Small Businesses Advertise? (% of respondents, by generation, Dec 2018)
Leading Digital Advertising Formats Used by US Small Businesses, Dec 2018 (% of respondents)
On Which Ad Channels Will Marketing Decision-Makers in Ireland Increase Spending in 2019? (% of respondents)
Where Are B2C Marketers in Australia, the UK and the US Currently Providing Personalized Content Experiences? (% of respondents, Jan 2019)
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What Media Channels Do US Lead Buyers/Sellers Use for Lead Generation? (% of respondents, Jan 2019)
Feb 19, 2019
What Digital Marketing Channels Do Marketers in North America Leverage? (% of respondents, Dec 2018)
Feb 19, 2019
US Total Media Ad and Marketing Spending, by Media and Format, 2018 & 2019 (billions and % change)
Jan 17, 2019
Which Emerging Marketing Channel Will Companies Worldwide Prioritize in 2019? (% of respondents)
Jan 09, 2019
Do PR Stunts Boost Brand Perception?
Dec 10, 2018
Even though PR stunts can be polarizing, brands keep foisting them onto the public. In a survey conducted by OnBrand and Bynder, only 12% of US and UK marketers considered guerrilla marketing an exciting trend to explore this year. Tangentially related tactics like influencer marketing and brand activism had far more appeal.