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AI is adding a new visibility layer to brand discovery, where rankings still matter but citations and AI-generated answers are gaining importance. Marketers face a dilemma: Invest early in generative engine optimization (GEO) to try to stay visible, or wait for stronger evidence as measurement and best practices continue to evolve.
Key Question: How should CMOs and senior marketers approach GEO as AI changes brand discovery faster than best practices and measurement are maturing?
Key Stat: More than 45% of US internet users will use genAI for search by 2030.
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Clients can find the full version of this chart later in the report.
authors
Kelsey Voss
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