Previewing three trends that will impact how brands engage consumers in Canada next year.View this Report
Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.
Chief Digital and Innovation Officer
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What Percentage of US Event Professionals' Marketing Budget Is Allocated to Marketing-Related Technologies? (% of respondents, Oct 2018)
What Corporate Objectives Have Been Achieved by US Event Professionals Through Using Technology? (% of respondents, Oct 2018)
What Are the Top Drivers vs. Main Challenges for US Software-as-a-Service (SaaS) Marketers for Proving Marketing's Impact? (% of respondents, Nov 2018)
Which Metrics and Reports Are US Software-as-a-Service (SaaS) Marketers Currently Using to Show and Prove Marketing's Effect on the Business? (% of respondents, Nov 2018)
More On: TechnologySee All
CES 2019: Same Technology, New Possibilities
Jan 17, 2019
Last week, more than 188,000 tech enthusiasts descended upon Las Vegas for CES to get a glimpse of the latest and greatest gadgets from around the world. As far as dazzle, the show didn’t disappoint.
What Do US Software-as-a-Service (SaaS) Marketers See as the Most Positive Gains from Measuring Impact? (% of respondents, Nov 2018)
Dec 18, 2018
Successful AI Adoption Requires Clear Strategies
Dec 06, 2018
One of the most crucial aspects of setting up artificial intelligence products is making sure that a clear strategy is driving its adoption.
Ad and Marketing Spending Worldwide, by Industry, 2017 (billions and % of total top 100 advertiser spending)
Dec 03, 2018
Barriers to Digital Transformation for Companies Worldwide, by Industry, Aug 2018 (% of respondents)
Nov 29, 2018
What Technologies Are Internet Users Interested in Using In-Store to Ease Their 2018 Holiday Shopping Experience? (% of respondents, by demographic)
Nov 28, 2018
Legacy Tech Delays Digital Transformation
Nov 26, 2018
For many companies, it is necessary to regularly update their digital strategies in order to stay competitive. But old tech systems can make this an onerous task.
How Digitization Affects TV Ad Sellers
Nov 20, 2018
A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.
Enterprise Software Acquisition Surges
Nov 14, 2018
The glut of big tech deals and consolidation is, in some ways, reflective of what’s going on in the broader economy. According to Dealogic, global M&A deals are on pace to reach $4.8 trillion this year, which would set a record.
What Are the Leading Barriers to Transformation in the IT Infrastructure of US Companies? (% of respondents, Sep 2018)
Nov 13, 2018
Which Skill Sets Do US IT Executives Feel Are Needed by Companies in Order to Meet IT Transformation Goals? (% of respondents, Sep 2018)
Nov 13, 2018