Technology

Reports

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Report by Yoram Wurmser and Jasmine Enberg Feb 26, 2019

Getting Ready for 5G

5G is coming amidst a wave of hype. How much of the hype is warranted? This report takes a look at the reality of 5G and what it will mean for marketers, developers and media companies.

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Augmented Reality Marketing and Advertising 2018

Adding Virtual Value to the Real World

Blockchain’s Promise

How Blockchain Could Increase Transparency, Reduce Friction and Solve Audience Identity Challenges

Interviews

WestJet's Chatbot Is an Ongoing Project—Not a One-Time Execution

Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.

Alfredo Tan

Chief Digital and Innovation Officer

WestJet

How Financial Brands Create Virtual Assistants that Respect Users' Privacy

Hossein Rahnama

Founder, CEO

Flybits

Consumers Raise Their Expectations for Visual Search

Ted Mann

CEO

Slyce

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Charts

There are 239 charts about 'Technology'

Artificial Intelligence (AI)Digital TransformationFinancial ServicesTechnologyAdvertising AgenciesMarketing SpendingMarketing Management TrendsMobile DevicesWearablesVirtual & Augmented RealityInternetDigital Privacy & Security

Most Recent Charts

How Has Increased Investment in Marketing Technology Affected the Media Spending of Agency and Brand Marketers Worldwide? (% of respondents, 2018 & 2019)

Percentage of Their Overall Marketing Budget that Agencies and Brand Marketers in North America and UK Spend on In-House vs. Outsourced Marketing Technology, 2017-2019 (% of total)

Consumer Spending on Technology Worldwide, 2019 & 2023 (trillions)

Leading Consumer Technology Categories Worldwide, Ranked by Spending Growth, 2018-2023 (CAGR)

What Technologies Are Companies Worldwide Already Using for Data Protection and Privacy? (% of respondents, by compliance level)

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More On: Technology

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Which Emerging Technologies Do Tech Buyers in Europe and North America Expect to Have the Biggest Impact on Businesses? (% of respondents, July 2019)

Which Emerging Technologies Do Tech Buyers in Europe and North America Expect to Have the Biggest Impact on Businesses? (% of respondents, July 2019)

Sep 25, 2019

Current vs. Planned Adoption of Select Emerging Technologies According to Tech Buyers in Europe and North America, July 2019 (% of respondents)

Current vs. Planned Adoption of Select Emerging Technologies According to Tech Buyers in Europe and North America, July 2019 (% of respondents)

Sep 25, 2019

Plans of Companies in Australia, the UK and the US to Move Their Contact Center to the Cloud in the Coming Year, Dec 2018 (% of respondents)

Plans of Companies in Australia, the UK and the US to Move Their Contact Center to the Cloud in the Coming Year, Dec 2018 (% of respondents)

Sep 24, 2019

Innovative Operations Technology that Companies Worldwide Have Adopted or Are Actively Considering Adopting, March 2019 (% of respondents)

Innovative Operations Technology that Companies Worldwide Have Adopted or Are Actively Considering Adopting, March 2019 (% of respondents)

Sep 18, 2019

What Expectations Do Internet Users Worldwide Have for How Brands Will Use Technology? (% of respondents, June 2019)

What Expectations Do Internet Users Worldwide Have for How Brands Will Use Technology? (% of respondents, June 2019)

Sep 18, 2019

Do US Consumers Think that the Government Should Change How Much It Regulates Major Tech Companies? (% of respondents, by demographic, Aug 2019)

Do US Consumers Think that the Government Should Change How Much It Regulates Major Tech Companies? (% of respondents, by demographic, Aug 2019)

Aug 21, 2019

Do US Consumers Have a Positive or Negative View of Major Tech Companies? (% of respondents, by demographic, Aug 2019)

Do US Consumers Have a Positive or Negative View of Major Tech Companies? (% of respondents, by demographic, Aug 2019)

Aug 21, 2019

What Are the Primary Drivers Behind US IT Businesses Using an Omnichannel Approach to Customer Experience? (% of respondents, May 2019)

What Are the Primary Drivers Behind US IT Businesses Using an Omnichannel Approach to Customer Experience? (% of respondents, May 2019)

Jul 31, 2019

Communication Methods Used by US IT Businesses to Reach Customers, May 2019 (% of respondents)

Communication Methods Used by US IT Businesses to Reach Customers, May 2019 (% of respondents)

Jul 31, 2019

Primary Reasons for a Website Redesign in the Last Year According to US IT Businesses, May 2019 (% of respondents)

Primary Reasons for a Website Redesign in the Last Year According to US IT Businesses, May 2019 (% of respondents)

Jul 31, 2019

Customer Experience Strategies that US IT Businesses Have Prioritized in the Last Year to Improve Outcomes, May 2019 (% of respondents)

Customer Experience Strategies that US IT Businesses Have Prioritized in the Last Year to Improve Outcomes, May 2019 (% of respondents)

Jul 31, 2019

Which Select Initiatives Do Companies Worldwide Say Are Their Top Priorities in the Next 12 Months? (% of respondents, Q2 2019)

Which Select Initiatives Do Companies Worldwide Say Are Their Top Priorities in the Next 12 Months? (% of respondents, Q2 2019)

Jul 29, 2019

Which Products Have Mobile Shoppers in Germany Purchased via Mobile Internet? (% of respondents, May 2019)

Which Products Have Mobile Shoppers in Germany Purchased via Mobile Internet? (% of respondents, May 2019)

Jul 25, 2019

How Far Ahead Do CMOs Worldwide Plan Their Marketing Strategy? (years, by industry, May 2019)

How Far Ahead Do CMOs Worldwide Plan Their Marketing Strategy? (years, by industry, May 2019)

Jul 24, 2019

Data Managers Feel Overwhelmed by Abundance of Tools

Data Managers Feel Overwhelmed by Abundance of Tools

Mar 20, 2019

Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.

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