5G is coming amidst a wave of hype. How much of the hype is warranted? This report takes a look at the reality of 5G and what it will mean for marketers, developers and media companies.View this Report
Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.
Chief Digital and Innovation Officer
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How Has Increased Investment in Marketing Technology Affected the Media Spending of Agency and Brand Marketers Worldwide? (% of respondents, 2018 & 2019)
Percentage of Their Overall Marketing Budget that Agencies and Brand Marketers in North America and UK Spend on In-House vs. Outsourced Marketing Technology, 2017-2019 (% of total)
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Data Managers Feel Overwhelmed by Abundance of Tools
Mar 20, 2019
Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.