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Five Charts: How Marketers Use AI

Oct 11, 2018

Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.

How Canada’s AI Research Hubs Lured Facebook, Google and Samsung North

Oct 10, 2018

Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.

CMOs Are Becoming More Tech Focused

Oct 09, 2018

According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.

Making Sense of Large Data Sets Is AI's Strength

Oct 08, 2018

With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.

Advertisers Have Mixed Confidence in Blockchain

Oct 03, 2018

Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.

Cloud Computing Is Primed to Overhaul Business Analytics

Oct 01, 2018

Emerging technologies may ease struggles that businesses have with analytics.

Digital Banking Users Are Turning to Chatbots

Sep 24, 2018

Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.

Pinterest Sees Visual Search Working in Tandem with Text Search

Sep 21, 2018

Pinterest launched visual search three years ago, and it now sees 600 million visual searches per month. eMarketer's Yory Wurmser spoke with Omar Seyal, head of discovery product at Pinterest, about what the platform has learned about consumer visual search behavior.

Why Marketers Use AI for Audience Targeting

Sep 11, 2018

So far, targeting and audience segmenting are among the most common uses for the emerging technology.

Creating Branded Augmented Reality Experiences Consumers Can't Live Without

Sep 11, 2018

Ben Gaddis, president of ad agency T3, spoke with eMarketer’s Caroline Cakebread about what’s possible with AR today, and how marketers can best utilize it to create revenue generating experiences.