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Data Managers Feel Overwhelmed by Abundance of Tools

Mar 20, 2019

Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.

Is Your Digital Transformation Headed for Failure?

Mar 04, 2019

In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.

How Aldo Approaches Martech Investments

Feb 27, 2019

We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.

How Organizational Structures Obstruct Digital Transformation

Feb 13, 2019

Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.

Is Scan-and-Go the Future of Retail?

Feb 11, 2019

Cashierless stores, like Amazon Go, have great potential to shake up the brick-and-mortar landscape. According to GPShopper, 48% of US internet users believe scan-and-go technology would make shopping easier. And 43% would rather try scan-and-go than wait in a checkout line.

Are Younger Shoppers Always More Tech Friendly?

Feb 04, 2019

While recent data reveals big differences in attitudes toward a range of shopping-related technologies, there are some noteworthy exceptions.

Explain Yourself, AI

Feb 01, 2019

As use of AI grows (27% of executives in a PwC study have already implemented AI), so do calls for ways to interpret how AI models make decisions. This has given rise to a new buzzword: explainable AI, which refers to algorithms that make decisions humans can explain. PwC, for example, says it “integrates risk mitigation and ethical concerns into algorithms and data sets from the start.”