Technology
Reports
Getting Ready for 5G
5G is coming amidst a wave of hype. How much of the hype is warranted? This report takes a look at the reality of 5G and what it will mean for marketers, developers and media companies.
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See AllAugmented Reality Marketing and Advertising 2018
Adding Virtual Value to the Real World
Blockchain’s Promise
How Blockchain Could Increase Transparency, Reduce Friction and Solve Audience Identity Challenges
10 Key Digital Trends for 2018
Our Predictions for What Will Matter to Marketers
Interviews
WestJet's Chatbot Is an Ongoing Project—Not a One-Time Execution
Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.
Alfredo Tan
Chief Digital and Innovation Officer
WestJet
Charts
There are 768 charts about 'Technology'
Most Recent Charts
Public Cloud Adoption Worldwide* According to IT Professionals, 2018 & 2019 ( % of respondents)
Cloud Strategies Used by Enterprises* Worldwide** According to IT Professionals, Jan 2019 (% of total)
Public Cloud Adoption and Usage Worldwide* by Brand According to IT Professionals, Jan 2019 (% of respondents)
How Do TV Industry Professionals Worldwide Think Cloud-Based Services Will Transform TV Operators' Businesses? (% of respondents, Jan 2018)
Areas in Which Executives in North America Intend to Invest in 2019 vs. Have Already Invested, Dec 2018 (% of respondents)
More On: Technology
See AllData Managers Feel Overwhelmed by Abundance of Tools
Mar 20, 2019
Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.
Is Your Digital Transformation Headed for Failure?
Mar 04, 2019
In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.
How Aldo Approaches Martech Investments
Feb 27, 2019
We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.
How Organizational Structures Obstruct Digital Transformation
Feb 13, 2019
Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.
Is Scan-and-Go the Future of Retail?
Feb 11, 2019
Cashierless stores, like Amazon Go, have great potential to shake up the brick-and-mortar landscape. According to GPShopper, 48% of US internet users believe scan-and-go technology would make shopping easier. And 43% would rather try scan-and-go than wait in a checkout line.
Are Younger Shoppers Always More Tech Friendly?
Feb 04, 2019
While recent data reveals big differences in attitudes toward a range of shopping-related technologies, there are some noteworthy exceptions.
Explain Yourself, AI
Feb 01, 2019
As use of AI grows (27% of executives in a PwC study have already implemented AI), so do calls for ways to interpret how AI models make decisions. This has given rise to a new buzzword: explainable AI, which refers to algorithms that make decisions humans can explain. PwC, for example, says it “integrates risk mitigation and ethical concerns into algorithms and data sets from the start.”
