Canada’s AI scene is hot and centers around a few key cities that are home to universities, startups and large enterprises determined to change digital marketing for the better.View this Report
Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.
Chief Digital and Innovation Officer
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How Do US Internet Users Feel About Using Facial Recognition Software in Retail Stores to Prevent Theft? (% of respondents, Sep 2018)
Which Emerging Technologies Are Agencies and Brands in Europe Using in Their Marketing Strategy? (% of respondents, July 2018)
Which Emerging Technologies Are Agencies and Brands in Asia-Pacific Using in Their Marketing Strategy? (% of respondents, July 2018)
How Do US Internet Feel About Shopping Through Chatbots on Messaging Apps? (% of respondents, May 2018)
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Five Charts: How Marketers Use AI
Oct 11, 2018
Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.
How Canada’s AI Research Hubs Lured Facebook, Google and Samsung North
Oct 10, 2018
Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.
CMOs Are Becoming More Tech Focused
Oct 09, 2018
According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.
Making Sense of Large Data Sets Is AI's Strength
Oct 08, 2018
With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.
Advertisers Have Mixed Confidence in Blockchain
Oct 03, 2018
Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
Cloud Computing Is Primed to Overhaul Business Analytics
Oct 01, 2018
Emerging technologies may ease struggles that businesses have with analytics.
Digital Banking Users Are Turning to Chatbots
Sep 24, 2018
Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.
Pinterest Sees Visual Search Working in Tandem with Text Search
Sep 21, 2018
Pinterest launched visual search three years ago, and it now sees 600 million visual searches per month. eMarketer's Yory Wurmser spoke with Omar Seyal, head of discovery product at Pinterest, about what the platform has learned about consumer visual search behavior.
What Big-Ticket* Items Do US Internet Users Plan to Purchase During the 2018 Holiday Season? (% of respondents)
Sep 19, 2018
Which Type of Artificial Intelligence Do US Decision-Makers Think Would Make the Most Immediate Improvement to Their Business? Feb 2018 (% of respondents)
Sep 17, 2018
Where Do US Decision-Makers See Their Company on the Artificial Intelligence Tech Buyer's Journey? Feb 2018 (% of respondents)
Sep 17, 2018
What Are US Employees' Attitudes Toward Technology at Work? (% of respondents, June 2018)
Sep 17, 2018
What Benefits Would Make US and UK Internet Users Want to Use AI? (% of respondents, Feb 2018)
Sep 12, 2018
Why Marketers Use AI for Audience Targeting
Sep 11, 2018
So far, targeting and audience segmenting are among the most common uses for the emerging technology.
Creating Branded Augmented Reality Experiences Consumers Can't Live Without
Sep 11, 2018
Ben Gaddis, president of ad agency T3, spoke with eMarketer’s Caroline Cakebread about what’s possible with AR today, and how marketers can best utilize it to create revenue generating experiences.