Many Marketers Look to Location Data to Plan Their Efforts Jun 21
Nearly three-quarters of marketers in North America said that knowing how customers spend time in the real world helps inform their future marketing efforts.
TV industry professionals are anxious that new technology could threaten their jobs.
Today on the "Behind the Numbers" podcast, we zoom in on the advertising markets of Latin America in a conversation with eMarketer's regional specialist, Matteo Ceurvels, and forecasters Andrea Szasz and Eric Haggstrom.
In a survey of 50 US political marketers by Centro, 77% said programmatic is key to their campaigns this year.
A global survey focusing on new technologies identified some as confusing, but others as both confusing and overhyped.
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Fully 87% of US internet users report having a presence on social media, but some six in 10 don’t believe their personal data is being protected, a new survey finds.
Americans are spending less time with most major media, with one major exception: smartphones.
The complicated nature of the ad supply chain makes it difficult for advertisers to determine how much money they send to vendors. While this makes it tough for researchers to quantify the “tech tax,” several companies have recently examined how much media spend winds up in the hands of ad tech firms.