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Lack of Understanding Limits In-App Header Bidding, For Now Oct 19
Header bidding is making it easier for ad buyers to access premium app inventory, but before mass implementation can occur, server-to-server issues must be sorted out.
US companies can still be affected by the GDPR if they have EU customers or audiences. News publishers like the Los Angeles Times and Newsday have blocked traffic from the EU rather than risk being fined.
How much is spent on political advertising and how big a part of the mix is digital? In the latest episode of “Behind the Numbers,” we break down the numbers and dig into questions about Facebook, the role of messaging and whether brands are being dragged into the political arena.
In a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that data-driven personalization is a difficult tactic to execute.
Programmatic platforms are changing the way they price inventory, and their moves are increasing CPMs and creating headaches for ad buyers.
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This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
Digital and traditional media are still in a fierce competition for consumer attention. In the latest episode of “Behind the Numbers,” eMarketer’s Chris Bendtsen and Corey McNair discuss the continued importance of TV, the expansion of digital video and the question of time with Facebook.
Invasive and retargeted ads are turning some people to ad blocking. Surveys indicate that users are increasingly finding digital ads to be too intrusive.