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Why Marketers Struggle with Data-Driven Personalization Oct 18
In a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that data-driven personalization is a difficult tactic to execute.
How much is spent on political advertising and how big a part of the mix is digital? In the latest episode of “Behind the Numbers,” we break down the numbers and dig into questions about Facebook, the role of messaging and whether brands are being dragged into the political arena.
Digital and traditional media are still in a fierce competition for consumer attention. In the latest episode of “Behind the Numbers,” eMarketer’s Chris Bendtsen and Corey McNair discuss the continued importance of TV, the expansion of digital video and the question of time with Facebook.
Programmatic platforms are changing the way they price inventory, and their moves are increasing CPMs and creating headaches for ad buyers.
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
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In the latest episode of "Behind the Numbers," eMarketer's Oscar Orozco and Corey McNair discuss how consumers engage with content while multitasking.
Invasive and retargeted ads are turning some people to ad blocking. Surveys indicate that users are increasingly finding digital ads to be too intrusive.
The way we watch TV is changing rapidly. In fact, more than half of all US homes with broadband subscribe to both a pay TV service and at least one streaming video service. dataxu shares key definitions, guidelines and best practices for marketers who want to reach highly engaged streaming audiences.