Data Feed: February 16, 2018 Feb 16
Millennial online news readers are more likely to use ad blockers; Marketers to prioritize content and experience management this year; Women outdo men in online shopping.
Impending regulation is set to radically change data compliance, but few companies are ready for it.
But 43% of respondents in a recent Ascend2 survey said they’re just talking about deploying data across their systems, which underscores the challenge of finding reliable data at scale.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Debra Aho Williamson digs into usage patterns at Facebook, Snapchat and Twitter. Where are audiences (and dollars) flowing?
The current state of online dating; Google's latest ad blocking ventures; and more.
High quality demographic data? We've got that.
Start your day with info you can trust and data you can use.
According to a Warc survey of more than 600 marketing and advertising professionals worldwide, nearly half of respondents disagreed with the notion that brands would reduce their digital ad spend if brand safety, viewability and fraud aren’t resolved.
In the latest episode of "Behind the Numbers," analyst Paul Verna talks about the use of emerging technologies in the 2018 Winter Olympics telecast.
Disclosure is a tricky topic in influencer marketing, but it’s absolutely necessary to reveal when brands and influencers are working together. Here’s how to do it right.