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Marketers Are Split on How They Define In-Housing Jun 22
In an Advertiser Perceptions poll of US marketers, an equal number of respondents defined in-housing in each of three ways.
In the latest episode of "Behind the Numbers," we invited three digital assistants into the studio for a conversation.
TV industry professionals are anxious that new technology could threaten their jobs.
Nearly three-quarters of marketers in North America said that knowing how customers spend time in the real world helps inform their future marketing efforts.
In a survey of 50 US political marketers by Centro, 77% said programmatic is key to their campaigns this year.
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A global survey focusing on new technologies identified some as confusing, but others as both confusing and overhyped.
Today on the "Behind the Numbers" podcast, we zoom in on the advertising markets of Latin America in a conversation with eMarketer's regional specialist, Matteo Ceurvels, and forecasters Andrea Szasz and Eric Haggstrom.
Americans are spending less time with most major media, with one major exception: smartphones.