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Podcast | Has GDPR Slowed Programmatic in Europe? Jan 16
In the latest episode of eMarketer's "Behind the Numbers," analysts Karin von Abrams and Bill Fisher break down eMarketer's estimates for programmatic in the UK, Germany and France, and discuss the outlook for those markets amidst heightened regulatory oversight and growing concern about privacy.
In this Meet the Analyst Webinar, featuring eMarketer senior analyst Mark Dolliver, we'll share what digital marketers can expect, and insight on how to prepare your strategy for the year ahead.
In the latest episode of eMarketer's "Behind the Numbers," analysts Karin von Abrams and Bill Fisher break down eMarketer's latest estimates for programmatic in the UK, Germany and France, and discuss market outlooks amid heightened regulatory oversight and growing privacy concerns.
In this Tech Talk webinar presentation, you'll learn which product content can improve discoverability, conversion rates, and grow market share for your brand. We'll also share insight from leading brands and more than 30 million product pages to show how you can create a successful product content strategy and win on the highly competitive digital shelf.
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.
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In this Tech Talk webinar presentation, you'll discover how to increase revenue from your website by leveraging artificial intelligence (AI) and machine learning to understand when your customers aren't going down the right path, or when they're lost on your site.
In the latest episode of eMarketer's "Behind the Numbers," analyst Debra Aho Williamson highlights some of her predictions for social media in 2019. What's in store for Facebook? What pitfalls must Instagram avoid? Will the stories format continue to win over users?
Fragmented and rudimentary measurements prevent more brands from buying in to podcasts. However, some of these issues may improve as ad standards emerge.