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Publishers Are Using Less Sell-Side Vendors Jul 17
Like their advertiser brethren, publishers are culling their programmatic vendors.
Instagram is widely accepted to be the leading platform for most brand-influencer collaborations. But that isn't the case in every country around the world—at least not yet.
Just 13% of the legal and IT professionals surveyed by TrustArc and Dimensional Research in June 2018 said their vendor risk management programs were GDPR compliant.
In the latest episode of "Behind the Numbers," a trio of eMarketer analysts and forecasters dig into the numbers and underlying trends of eMarketer's annual industry-by industry-ad spend forecast and report series.
In the latest episode of "Behind the Numbers," we discuss Twitter's recent move to cut fake accounts and whether the things we buy actually define who we are.
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Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers. adsquare recently teamed up with HERE Technologies to support a fast food chain’s campaign that ultimately saw a 46.72% increase in visit rate.
Data is a popular commodity these days, and the desire to add to data capabilities has driven a wide range of acquisitions and investments. Here's a look at some of the deal activity and the factors behind the dollars.
Facebook recently began testing augmented reality ads in its News Feed. In the latest episode of eMarketer's "Behind the Numbers," analysts Debra Aho Williamson and Victoria Petrock discuss the emergence of AR as a marketing tool, and what could be coming next.