Why Isn't Everyone Living in an AR/VR World? Apr 20
Interest in augmented reality and virtual reality has been hyped for some time, but the tech hasn't reached mass adoption. Cost is certainly a factor, but it's not the only one.
Blockchain in healthcare; Small-business owners favor email marketing; Men more keen on eco-conscious fashion.
This year, for the first time, adults in China will spend more time with their mobile devices than they will watching TV, according to eMarketer's latest forecast.
Pretty much everyone watches TV, surfs the web, checks email and logs on to social sites, right? Wrong! For almost every activity, a small portion of the population isn't participating. On today's episode of the "Behind the Numbers" podcast, we discuss "the people who don't" and break out the numbers for a wide variety of activities.
Mobile will capture 33.9% of US media ad spending this year, surpassing TV for the first time. By 2022, that share will climb to 47.9%, according to eMarketer estimates.
High quality demographic data? We've got that.
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Adam Kleinberg, CEO of Traction, talks about how advertisers can miss out when they focus too much on data.
The state of ads.txt; What consumers look for when buying clothes.
Publishers that ignore the inner workings of buy-side platforms may find their inventory is being dinged without explanation.