Trending
Facebook Users and Advertisers Appear to Be Standing Pat Apr 26
Facebook released quarterly financial data for the first time since the Cambridge Analytica revelations, and the results show no sign of advertisers or users abandoning the platform.
Switzerland is one of the most advanced markets for internet and mobile usage in Western Europe, according to eMarketer’s latest forecast. In 2018, 86% of the population in Switzerland will use the internet, and nearly 75% will use a smartphone at least once per month.
In a survey of marketing decision-makers by OnBrand and Bynder, respondents indicated that their main motivation for investing in emerging technologies is to drive customer engagement.
While the use of virtual reality is not yet mainstream among consumers, specialized applications of the technology are proving useful in a variety of industries.
Chris Wexler, executive director of media and analytics at ad agency Cramer-Krasselt, talks about how the growth in automated advertising is leading companies to reorganize themselves.
Webinars
The subscription video space has grown fiercely competitive. Not only are TV networks vying against each other, as they’ve done since the golden age of television, but companies from a wide spectrum of industries—from telecommunications to social media to technology to retail—are also determined to compete.
YouTube pulled videos in Q4 2017; Music streaming revenues take top spot.
YouTube has stepped up efforts to remove objectionable content, with millions of videos being pulled from the platform. But how is it making those choices, and how nimble is it about plucking out bad videos? In the latest episode of eMarketer's "Behind the Numbers" podcast, video analyst Paul Verna breaks down the data.