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The GDPR Won't Wipe Out All the Data May 24
As Europe's new privacy regulations come into force, we consider the impact on data—the lifeblood of many modern companies. Thomas Walle, CEO of location data platform Unacast, joins eMarketer analysts Lauren Fisher and Yory Wurmser to discuss how the GDPR will affect location data.
Xiaomi, sometimes referred to as the Apple of China, is known for its smartphone products. Like Apple, however, Xiaomi wants to be known for being more than just a hardware company.
A recent Widen survey of marketing and creative professionals worldwide found that nearly twice as many respondents wrestle with telling stories with their data than do with visualizing or analyzing data.
Many users want companies to delete their passport and social security information, but few demand their location data be redacted, according to a study by Capgemini.
Customer engagement is a priority for many, but no single action plan exists for how to measure it. Some marketers simply identify and tally engagements, while others understand the value of each action. eMarketer’s Lauren Fisher spoke with Jennifer Zeszut, chief customer officer of Beckon, about how to build engagement scores and ratios that matter.
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Eric Picard, vice president of product management at Pandora, talks about the obstacles and advantages of programmatic audio.
As the GDPR trigger date draws near and the frenzy of preparation comes to an end, we step back to take a longer view. In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss some of the longer-term implications of the new rules in a conversation with privacy consultant Colin O'Malley.
Mobile app marketers are dealing with a staggering amount of competition to win users’ attention. But the challenges don’t end there. Mobile app users are a fickle bunch, known to download apps, then use them a few times before either uninstalling or ignoring them.