How AI Can Empower Ad Personalization Nov 12
Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.
According to a September 2018 survey from Third Door Media, 34.2% of US ecommerce-focused marketers currently spend 10% to 25% of their digital ad budget on Amazon. Future intentions are strong: 80% plan to increase their Amazon ad budgets next year.
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Bitcoin, tech taxes, and a novel you can read on FB Messenger.
In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes talks with Jon Romano, vice president of agency development at SpotX, about how ad buyers accidentally overlook connected TV inventory.
This year, 55.0 million people in the US will use mobile payments, making up 20.2% of the population, according to eMarketer estimates.
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Roughly 30% of the time, there are missing blanks in the information that marketers receive to inform their attribution efforts, according to Kochava.
Alibaba's Singles' Day is expected to be the biggest selling day for smart speakers in China, and a key driver to adoption in the market.
Join this APAC-exclusive Tech Talk Tuesday Webinar and hear best practices from global top retailers. Learn from Akamai's experts how to ensure scalability, performance and security of all your online channels to increase your holiday revenue.