How to Improve Your App’s Visibility, Organically May 22
Mobile app marketers are dealing with a staggering amount of competition to win users’ attention. But the challenges don’t end there. Mobile app users are a fickle bunch, known to download apps, then use them a few times before either uninstalling or ignoring them.
With the deadline for GDPR fast approaching, we speak with Richard Reeves, managing director of the UK's Association of Online Publishers, about the challenges publishers face in dealing with the new privacy rules. The regulations, he says, may be the most significant change the advertising and media sectors have faced in a generation.
The GDPR enforcement deadline is looming, but marketers aren't feeling self-assured about their ability to comply with the new law, according to a survey by Openprise.
GroupM estimates that DSPs and SSPs each take a 10% cut of the ad expenditures flowing through their platforms.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, eMarketer analysts on both sides of the Atlantic discuss how consumers feel about the looming GDPR rules. Are consumers in Europe even aware of the rules, and do they care?
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New data from Sensor Tower indicates that the path to a download of a game app is different from a nongame app.
Americans may not be widely familiar with Europe's looming GDPR regulations, but they say they would like regulators to take similar steps in the US.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss some of the most pervasive themes from the 2018 Upfronts presentations and what share of the total year's ad spend is committed at this event.