eMarketer Study of Digital Ad Prices Finds Rising CPMs Mar 23
In a new study based on an analysis of nearly two dozen platforms' ad prices, eMarketer reports that programmatic ad prices have risen meaningfully over the past 12 months.
US households spend $2.1 billion annually on video streaming services; Millennials not sold on mobile payments; US smartphone sales up in Q4 2017.
Smartphones are device of choice for podcast listening; A look at digital ad spending in South Korea; Online advertising outlays climb in Australia.
In a survey by Rakuten Marketing, respondents estimated they waste 26% of their marketing budgets on ineffective channels and strategies.
Artificial intelligence drives article recommendations at news aggregation engine Flipboard. But humans still have a role to play in organizing content on a daily basis.
High quality demographic data? We've got that.
Start your day with info you can trust and data you can use.
US millennials enjoy filing their taxes; The state of personalized email; Brand safety isn't driving ad spend.
Only a third of decision-makers surveyed by PointSource indicated that they've selected or replaced a vendor for blockchain, AI, facial recognition or voice-activated technologies.
Salon Media Group CEO Jordan Hoffner talks about using blockchain and cryptocurrency mining to fight fraud and ad blockers.