• Trending
  • Advertising & Marketing
  • Artificial Intelligence
  • B2B
  • Retail & Ecommerce
  • Demographics
  • Email
  • Marketing Technology
  • Media Buying
  • Mobile
  • Social Media
  • Video
  • Industries
    • Advertising & Marketing
    • Automotive
    • Consumer Electronics
    • CPG
    • Financial Services
    • Healthcare & Pharma
    • Media & Entertainment
    • Politics & Campaigns
    • Real Estate
    • Restaurants & Dining
    • Retail
    • Small Business (SMB)
    • Sports
    • Technology
    • Telecom
    • Travel
  • eMarketer Podcasts
  • eMarketer Webinars

Trending


Media Buying

eMarketer: Mobile Ad Spending to Surpass TV in 2018 Apr 19

Mobile will capture 33.9% of US media ad spending this year, surpassing TV for the first time. By 2022, that share will climb to 47.9%, according to eMarketer estimates.

Media Buying

In China, Mobile Usage Will Overtake TV This Year Apr 19

This year, for the first time, adults in China will spend more time with their mobile devices than they will watching TV, according to eMarketer's latest forecast.

Marketing Technology

Marketers’ Qualitative Insights Get Lost in Big Data Noise Apr 18

Adam Kleinberg, CEO of Traction, talks about how advertisers can miss out when they focus too much on data.

Data Feed: April 19, 2018 Apr 19

The state of ads.txt; What consumers look for when buying clothes.

Marketing Technology

Why Publishers Should Investigate How Ad Vendors Operate  Apr 18

Publishers that ignore the inner workings of buy-side platforms may find their inventory is being dinged without explanation.

High quality demographic data? We've got that.

Start your day with info you can trust and data you can use.

Get the eMarketer Daily

Webinars


Marketing Attribution—New Technologies, New Trends, New Thinking

Marketing Data Management How to Make a More Audience-Centric View Work

B2B Mobile—How to Effectively Reach the Ever-More Mobile Buyer

See More

Content Roundups


Artificial Intelligence for Marketers 2018—Finding Value Beyond the Hype

Mobile Commerce Roundup 2017

US Retail Industry StatPack 2017

Consumer Behavior Roundup—How Marketers & Advertisers Can Learn from Retail Activity Data

See More
eMarketer PodcastArtificial Intelligence

Reckoning With AI in the Real World Apr 18

Some business leaders, Elon Musk among them, worry that artificial intelligence poses a threat to human existence. How should businesses handle the responsibility of working with AI? In the latest episode of "Behind the Numbers," we sit down with marketing executive Kyle Psaty of Brand Networks to discuss the challenge.

All Articles»
Marketing Technology

Introducing eMarketer Tech Apr 18

Today we are launching a new and updated version of our newsletter focused on marketing technology.

Advertising & Marketing

Measurement to Take Center Stage at the NewFronts Apr 18

Measurement may be a hot topic at this year's NewFronts, where digital and media companies, as well as publishers, show off their latest programming to potential ad buyers. Paul Alfieri, CMO of Cross MediaWorks talks about a shift marketers are likely to see—the transition from a GRP-based TV world to a KPI-based one.