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Social Media

Would You Pay for an Ad-Free Facebook?  Jun 8

With scrutiny of Facebook’s ad practices ramping up following the Cambridge Analytica revelations, the fake news crisis, and the GDPR, the idea of Facebook charging users who don’t want to see ads a monthly subscription fee has been raised as a possible remedy.

Marketing Technology

How Publishers Can Move Completely to Server-Side Bidding Jun 8

Purch CRO Mike Kisseberth spoke about how publishers can make money by selling ad tech to other media companies.

DemographicseMarketer Podcast

Understanding Younger Baby Boomers' Digital Usage  Jun 7

Younger baby boomers are not a digitally clueless bunch, but marketers cannot assume that they are as digitally active—or as mobile in their usage—as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.

Retail & Ecommerce

India’s Ecommerce Market Continues to Surge Jun 7

Retail ecommerce sales in India will climb 31.0% this year to reach $32.70 billion, according to eMarketer’s latest forecast. That growth rate will trail only China and Indonesia in Asia-Pacific.

eMarketer PodcastArtificial Intelligence

Why AI Is Nothing Without the Human Touch Jun 6

In the latest episode of "Behind the Numbers," eMarketer principal analyst Lauren Fisher speaks with Meghann York, director of product marketing for Salesforce Marketing Cloud, about how artificial intelligence is being used to improve the customer experience, and why it's so important that marketers think about those experiences first, and the tech itself second.

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Marketing Attribution—New Technologies, New Trends, New Thinking

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Artificial Intelligence for Marketers 2018—Finding Value Beyond the Hype

Mobile Commerce Roundup 2017

US Retail Industry StatPack 2017

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Retail & EcommerceTravel

eMarketer Lowers Airbnb Forecast Jun 6

While Airbnb has benefited from a surge in overall digital travel bookings, its growth is being hampered by increasing competition and guests’ concerns over safety and security. As a result, in its latest forecast on shared lodging users, eMarketer has lowered its projections for Airbnb usage.

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Advertising & MarketingeMarketer Podcast

New eMarketer Report Examines Consumption of Digital Entertainment in France and Germany  Jun 6

Despite the abiding appeal of traditional linear TV, cinema, radio and offline games, many internet users in France and Germany now devote a major part of their time to online entertainment.

Advertising & Marketing

eMarketer Unveils Latest Global Digital Users Figures Jun 5

The global population is made up of two halves—those who access the internet and those who do not. This divide is underscored by internet user penetration worldwide, which will reach 50% in 2019.