Google Results Signal Advertisers Are Spending Despite Privacy Concerns Apr 24
Google's latest quarterly results suggest advertisers are not slowing their digital ad spending in the face of a deepening public debate over data privacy.
Tech companies ramp up lobbying efforts; Many companies not ready for GDPR.
In a BrightEdge survey of 500 marketers, a third of respondents said bringing artificial intelligence into their workflow is the strongest barrier they face in adopting the technology.
In wide-ranging new report, eMarketer released its initial guidance on how much Facebook is likely to feel the impact of an unfolding data privacy scandal.
For some marketing tech companies, it makes more sense to pull their business out of Europe and observe how regulators will enforce the new law.
High quality demographic data? We've got that.
Start your day with info you can trust and data you can use.
Blockchain in healthcare; Small-business owners favor email marketing; Men more keen on eco-conscious fashion.
Search ads for GDPR skyrocket; Private equity firms take a shine to marcom; Doctor visits are down.
Pretty much everyone watches TV, surfs the web, checks email and logs on to social sites, right? Wrong! For almost every activity, a small portion of the population isn't participating. On today's episode of the "Behind the Numbers" podcast, we discuss "the people who don't" and break out the numbers for a wide variety of activities.