In China, Alibaba Dominates Digital Ad Landscape Mar 20
Alibaba will continue its hold over the digital ad market in China, according to eMarketer’s latest advertising spending forecast for the country. The homegrown internet company is expected to claim more than a third of all digital ad revenues this year, amounting to more than $20 billion.
Augmented reality and virtual reality shipments; Salad fans; How millennials compare to the silent generation.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Bill Fisher digs into digital finance in the UK. How do UK consumers mix digital into payments, spending and saving? And how do those habits compare with other markets?
According to an Adestra and Ascend2 survey of US marketers, 43% of respondents outsource their data-driven marketing strategies.
In the latest episode of our "Behind the Numbers" podcast, we surprise each other with three digital properties with offbeat, surprising business models. How do these companies make money and what can marketers learn from these unusual brands?
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Tencent's messaging app is refining its role as a connector for people, businesses and services, as user growth slows down.
Lyft tests new "All Access" program; Social media reviews influencing US auto buyers; Use of digital antennas on the rise.
Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat into that share. eMarketer estimates they will capture a combined 56.8% of US digital ad investment in 2018, down from 58.5% last year.