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Is the Ad Tech Sector Ready for GDPR? May 25
Wrapping up our weeklong series of conversations about the impact of GDPR, today we focus on the ad tech sector, which is at the center of the debate of data and its use. eMarketer analyst Lauren Fisher discusses the challenges with Julia Shullman, chief privacy counsel at AppNexus.
The privacy law becomes enforceable today and is already getting users to question how their data is being used.
Xiaomi, sometimes referred to as the Apple of China, is known for its smartphone products. Like Apple, however, Xiaomi wants to be known for being more than just a hardware company.
As Europe's new privacy regulations come into force, we consider the impact on data—the lifeblood of many modern companies. Thomas Walle, CEO of location data platform Unacast, joins eMarketer analysts Lauren Fisher and Yory Wurmser to discuss how the GDPR will affect location data.
Many users want companies to delete their passport and social security information, but few demand their location data be redacted, according to a study by Capgemini.
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Customer engagement is a priority for many, but no single action plan exists for how to measure it. Some marketers simply identify and tally engagements, while others understand the value of each action. eMarketer’s Lauren Fisher spoke with Jennifer Zeszut, chief customer officer of Beckon, about how to build engagement scores and ratios that matter.
A recent Widen survey of marketing and creative professionals worldwide found that nearly twice as many respondents wrestle with telling stories with their data than do with visualizing or analyzing data.
As the GDPR trigger date draws near and the frenzy of preparation comes to an end, we step back to take a longer view. In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss some of the longer-term implications of the new rules in a conversation with privacy consultant Colin O'Malley.