Data Suggests Surprising Shift: Duopoly Not All-Powerful Mar 19
Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat into that share. eMarketer estimates they will capture a combined 56.8% of US digital ad investment in 2018, down from 58.5% last year.
In the latest episode of our "Behind the Numbers" podcast, we surprise each other with three digital properties with offbeat, surprising business models. How do these companies make money and what can marketers learn from these unusual brands?
Tencent's messaging app is refining its role as a connector for people, businesses and services, as user growth slows down.
Lyft tests new "All Access" program; Social media reviews influencing US auto buyers; Use of digital antennas on the rise.
US adults love the internet; The Walt Disney Co. launches new streaming unit; Smartphones as productivity-boosting tool.
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In the latest episode of "Behind the Numbers," we talk about the findings that came out of a recent study from MIT, which looks at the rapid way fake news spreads.
According to an Econsultancy and Adobe survey, 65% of client-side marketers worldwide said upgrading their data analysis is a very important factor in delivering better customer experience.
Nearly 200 million people, or 60.5% of the US population, will use a social network in 2018, up 2.6% over the prior year. User growth will remain low throughout the forecast period. However, shifts in devices and—more importantly—social platforms used will be increasingly noticeable.