How Marketers Can Protect Themselves from Breaches Jan 22
In today’s hack-prone environment, marketers must ensure that they are protecting their systems, their data, their customers and their reputation from potential disaster.
Netflix produces top-rated original show streaming online; US video game industry revenues jump in 2017; and more.
In the latest episode of "Behind the Numbers," eMarketer analyst Lauren Fisher chats with Marc Goldberg, CEO of publisher verification firm Trust Metrics, about brand safety, fake news and fraud—and the relationship between all three.
While Google's mobile operating system is the most popular worldwide, it runs on less than half of smartphones in the US.
Marketers expect primary research in agency pitches; App downloads soared in 2017; Worldwide consumer confidence holds steady; and more.
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New research from VocaLink finds that more than half of UK smartphone users used a banking app in 2017, while 39% used a contactless card or mobile payment service to make a small daily purchase.
In the latest episode of "Behind the Numbers," eMarketer staffers consider recent regulatory changes covering internet access, and discuss the implications for platforms, marketers and consumers.
Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.