Applying Marketing Attribution to the Whole Company Feb 21
In the latest episode of "Behind the Numbers," eMarketer analysts Lauren Fisher and Yory Wurmser discuss the important nonmarketing touchpoints required to build a more holistic, customer-centric attribution view.
Social media preferences of Gen Zers; Netflix tops among US streaming service subscribers; A case for discounted trial digital news subscriptions.
Recent data from Accenture Strategy finds that working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.
An October 2017 survey of US parent internet users with teenagers ages 14 to 17 showed that 29% of respondents named Snapchat as the app they were most concerned about.
In May 2018, all multinational marketers will have to comply with the EU’s General Data Protection Regulation (GDPR), which governs consumer data collection, storage and usage practices. But many of them remain unsure about what they need to do.
High quality demographic data? We've got that.
Start your day with info you can trust and data you can use.
While tacking the term “AI” onto a press release can generate buzz, building actual AI products is a big undertaking for most companies.
Millennials are more than happy to pay for content; Investment in robotic equipment in Japan is expected to increase; and more.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we continue our conversation about digital health initiatives, looking at some of the innovative services and devices that tech companies are working on to improve healthcare.