AR, Meet Ad Spending Jul 13
Facebook recently began testing augmented reality ads in its News Feed. In the latest episode of eMarketer's "Behind the Numbers," analysts Debra Aho Williamson and Victoria Petrock discuss the emergence of AR as a marketing tool, and what could be coming next.
Data is a popular commodity these days, and the desire to add to data capabilities has driven a wide range of acquisitions and investments. Here's a look at some of the deal activity and the factors behind the dollars.
What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.
Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers. adsquare recently teamed up with HERE Technologies to support a fast food chain’s campaign that ultimately saw a 46.72% increase in visit rate.
Looking to understand how emerging tech is creating opportunities for marketers? We've gathered some of our best podcasts on artificial intelligence, augmented reality and other cutting-edge tools.
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More advanced brands are using intent data and artificial intelligence to model customer lifetime value and implement targeted account-based programs.
Recent surveys have highlighted growing unease among consumers about the power and possible political leanings of big technology companies. In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Mark Dolliver joins us to dig into the data.
The emergence of millennials with significant disposable income is a key demographic trend across Western Europe, and it is already having a dramatic effect.