China's Subscription OTT Video Market Is Booming Jan 18
In 2018, close to 229 million people in China will watch video via a subscription streaming service that bypasses traditional distribution, according to eMarketer’s first-ever forecast of subscription over-the-top video viewership in the country.
Anyone involved with digital marketing faces big challenges in 2018, as several major developments loom. New EU rules will restrict data gathering and handling, while ecommerce harmonization will impose new standards for retail and delivery across the region.
New data shows that users are less likely to stop using an app after receiving a push notification, but only up to a point.
Consumers crave relevant push notifications; Live streaming remains niche; Influencer marketing on Instagram soars; and more.
A survey of senior ad buyers worldwide reveals a range of issues many have when it comes to programmatic advertising, most notably the lack of consistent measurement and metrics.
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Sometimes the gadgets and innovations on display at CES seem like technology for its own sake. This year, though, the focus at the giant electronics show seemed to shift toward making technology work in the real world. In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Paul Verna talks about what he saw—and did not see—at CES.
Cryptocurriencies outdo the iPhone X; Amazon's fear machine; YouTube's AI drives views; and more
Companies have long strived to stay out of the political and social fray. But new research from Sprout Social might change the calculus on their apolitical approach.