Podcast | Breaking Down the Media Day in Canada Jan 18
In the latest episode of “Behind the Numbers,” Paul Briggs, analyst at eMarketer, details Canada’s media consumption habits and contrasts it with how advertisers allocate their budgets.
Instagram’s future is deeply intertwined with Facebook. Much of Instagram’s ad business growth is largely due to the fact that extending an ad buy is as easy as checking a box in Facebook Ad Manager. And with features like Instagram Stories becoming highly successful, there's pressure to continue delivering hit marketing concepts.
Some marketers are taking control of their campaigns by in-housing various advertising services such as ad creative, social and search.
As Netflix moves to lift its subscription prices, new streaming services are looking to chip away at its base. In the latest episode of "Behind the Numbers," we take a look at the expanding list of competitors in the streaming space, and how consumers may respond.
Last week, more than 188,000 tech enthusiasts descended upon Las Vegas for CES to get a glimpse of the latest and greatest gadgets from around the world. As far as dazzle, the show didn’t disappoint.
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In this Meet the Analyst Webinar, featuring eMarketer senior analyst Mark Dolliver, we'll share what digital marketers can expect, and insight on how to prepare your strategy for the year ahead.
In the latest episode of eMarketer's "Behind the Numbers," analysts Karin von Abrams and Bill Fisher break down eMarketer's estimates for programmatic in the UK, Germany and France, and discuss the outlook for those markets amidst heightened regulatory oversight and growing concern about privacy.
In this Tech Talk webinar presentation, you'll learn which product content can improve discoverability, conversion rates, and grow market share for your brand. We'll also share insight from leading brands and more than 30 million product pages to show how you can create a successful product content strategy and win on the highly competitive digital shelf.