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The Weekly Listen: Looking for Unicorns Feb 17
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about friction over Apple's news subscription service, a possible way for VR to gain traction, and the hunt for a new kind of unicorn.
Amazon abruptly announced it won't be building a huge facility in New York City, citing local political opposition to the plan. In the latest episode of "Behind the Numbers," we'll look at the growing dynamic of consumer wariness of big tech, and what it could mean for the major players in the months ahead.
Maturing direct-to-consumer brands struggling to scale social channels find a cost-effective solution in TV ads.
Many retailers have dedicated time and effort into becoming “customer-obsessed”—using data-driven insights and engagement to provide meaningful experiences and increase lifetime customer value. But many aren’t seeing the revenue growth. A new study from Listrak, conducted by Forrester Consulting, examines the disconnect between marketing efforts and business outcomes.
In this Valentine's Day edition of "Behind the Numbers," we're digging into the data of love: How do people shop and spend on Valentine's Day gifts? How has the internet affected dating? And what are the risks of trying to find romance online?
Videos
Instagram Stories is increasingly popular with social media marketers. Last year, one in three Instagram posts containing "#ad" was a story, according to a study by Klear.
In the latest episode of "Behind the Numbers," senior analyst Nicole Perrin digs into her recent research into ad fraud. How big a problem is ad fraud, and where are the greatest vulnerabilities?
Some marketers turn to data scientists as they look to improve their ad measurement and digital attribution capabilities.