In the latest episode of "Behind the Numbers," eMarketer staffers consider recent regulatory changes covering internet access, and discuss the implications for platforms, marketers and consumers.
Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.
New research from VocaLink finds that more than half of UK smartphone users used a banking app in 2017, while 39% used a contactless card or mobile payment service to make a small daily purchase.
In 2018, close to 229 million people in China will watch video via a subscription streaming service that bypasses traditional distribution, according to eMarketer’s first-ever forecast of subscription over-the-top video viewership in the country.
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Consumers crave relevant push notifications; Live streaming remains niche; Influencer marketing on Instagram soars; and more.
Anyone involved with digital marketing faces big challenges in 2018, as several major developments loom. New EU rules will restrict data gathering and handling, while ecommerce harmonization will impose new standards for retail and delivery across the region.
New data shows that users are less likely to stop using an app after receiving a push notification, but only up to a point.