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Do Companies Still Need a CMO? Nov 18
eMarketer junior analysts Blake Droesch and Lucy Koch join principal analyst Jillian Ryan to discuss whether companies still need a traditional CMO. What are the new responsibilities of the new CMO, and what can they do to thrive? Jillian, Blake and Lucy also talk about the smartphone shipment rebound and whether people prefer to watch the same content separately, or different content together.
eMarketer forecasting analyst Peter Vahle discusses our recently lowered holiday retail sales outlook, and the $1 trillion season projection still within arms’ reach.
eMarketer was pleased to moderate a Tech-Talk Webinar presentation, featuring Lucas Sommer, director of marketing at LeadsRx, and Thomas Galati, digital sales director at Diray Media. They revealed their four secrets to leveraging attribution.
Google’s position as the search advertising leader in the US is on solid footing, according to our latest US digital ad spending estimates. This year, Google will net more than 73% of US search ad spending, down less than 1 percentage point since 2018.
Videos
When Steven Tristan Young, CMO at social commerce marketplace Poshmark, started his career two decades ago, he knew he’d be doing so with the goal of leading a marketing team like Poshmark’s: one focused on brand strategy and aggressive, yet thoughtful, growth.
More women are turning to resale sites, including The RealReal and Poshmark, as they continue to compare deals and make more of an effort to spend less.
eMarketer senior forecasting analyst Oscar Orozco breaks down our latest ad spend projections for Snapchat and how the platform rebounded from a weak 2018.