The Weekly Listen: EU Orders Facebook to Delete Content and Are Our Phones Listening to Us? Oct 11
eMarketer principal analysts Mark Dolliver and Nicole Perrin, along with junior analyst Blake Droesch, discuss the latest EU ruling against Facebook, whether our phones are listening to us, Uber’s new jobs app and more.
On-Demand, Tech-Talk webinar: A New Age of Direct Mail—How to Develop Campaigns and Prove Your Impact | Sponsored Content Oct 11
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on Marketo’s Commercial Demand Generation team, and James Leedom, marketing operations manager at Marketo. They shared how you can level up your direct mail game by workshopping campaigns, defining engagement and proving impact.
How Savvy Retailers Use Behavior-Based Personalization to Stand Out in the Inbox | Sponsored Content Oct 11
Email marketing is still the marketing channel with the highest ROI, especially when it’s personalized. So, it should be no surprise that triggered messages, sent in response to specific consumer behaviors, account for 77% of email ROI, according to the Data & Marketing Association.
eMarketer forecasting director Shelleen Shum talks about Brexit and its impact on digital ad spending for the Google-Facebook duopoly in the UK.
More retailers are investing in biometrics, including behavioral tracking and facial and voice recognition to not only improve store security—and potentially catch shoplifters—but to also target consumers with promotional content.
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eMarketer senior forecasting analyst Oscar Orozco discusses our latest ad spend numbers for Amazon and how it’s maintaining its lead on Microsoft and Verizon.
In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how privacy concerns and laws will shape the digital marketing landscape over the next 12 months.
Gains in education and homeownership have Hispanics poised for improvement in income and net wealth. For now, though, they still have difficulty accessing credit and getting financial services tailored to their needs. For our recent report on US Hispanics, we spoke with demographics experts about what financial services companies need to keep in mind as they market to this community.