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eMarketer Podcast

Podcast | Dealing With an Explosion of Mobile Data Feb 19

In the latest episode of "Behind the Numbers," we're joined by InMobi's chief technology officer, Ravi Krishnaswamy, to talk about the changing mobile advertising landscape and the ways that data can be used.

eMarketer Podcast

Podcast | The Long Shadow of Cambridge Analytica Feb 19

In today's episode of "Behind the Numbers," we're talking about the scandal that wouldn't die: Cambridge Analytica. Why does it still haunt Facebook and what might come next?

eMarketer Podcast

The Weekly Listen: Looking for Unicorns Feb 17

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about friction over Apple's news subscription service, a possible way for VR to gain traction, and the hunt for a new kind of unicorn.

Demographics

Millennials as Digital (and Nondigital) Shoppers Feb 19

Millennials’ propensity for digital usage carries over to their shopping. And it exposes them to plenty of digital advertising, about which they have mixed feelings—especially since online reviews are an appealing alternative source of information.

eMarketer Podcast

Podcast | Amazon's Feud with New York Feb 15

Amazon abruptly announced it won't be building a huge facility in New York City, citing local political opposition to the plan. In the latest episode of "Behind the Numbers," we'll look at the growing dynamic of consumer wariness of big tech, and what it could mean for the major players in the months ahead.

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Videos


Marketing Data Management—What B2Bs Need to Know

The Value of Audience Attention—What Happens Before the Conversion | Tech-Talk Tuesday

GDPR Is Here—Seven Things Advertisers Need to Know

Dealing with the Media Trust Meltdown

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Content Roundups


Artificial Intelligence for Marketers 2018—Finding Value Beyond the Hype

Mobile Commerce Roundup 2017

US Retail Industry StatPack 2017

Consumer Behavior Roundup—How Marketers & Advertisers Can Learn from Retail Activity Data

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Media BuyingSocial MediaAdvertising & MarketingRetail

In Search of Scale, Direct-to-Consumer Brands Flock to TV  Feb 15

Maturing direct-to-consumer brands struggling to scale social channels find a cost-effective solution in TV ads.

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Retail & EcommerceRetail

What Good Are Feature and Functionality Without Business Outcomes? | Sponsored Content Feb 15

Many retailers have dedicated time and effort into becoming “customer-obsessed”—using data-driven insights and engagement to provide meaningful experiences and increase lifetime customer value. But many aren’t seeing the revenue growth. A new study from Listrak, conducted by Forrester Consulting, examines the disconnect between marketing efforts and business outcomes.

eMarketer Podcast

Podcast | How the Internet Changed Valentine's Day Feb 14

In this Valentine's Day edition of "Behind the Numbers," we're digging into the data of love: How do people shop and spend on Valentine's Day gifts? How has the internet affected dating? And what are the risks of trying to find romance online?