Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.
Millennials have been the focus of advertisers, retailers and media for over a decade. Marketers are recognizing this massive shift, but not all are capable of meeting the expectations of younger consumers.
Quorum mined statements from members of Congress over the past decade and found that they talk more about technology than any other sector of the economy.
Pandora remains the most popular streaming music service in the US, according to eMarketer's new forecast, but Spotify's continued growth will change the balance of the market in coming years.
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Data from the Pew Research Center indicates some similarities in attitudes across age groups when it comes to technology companies.
Consumers don't necessarily mind going into stores, but they do expect brick-and-mortar retailers to behave differently than they once did. In the latest episode of "Behind the Numbers," eMarketer Analyst Andrew Lipsman discusses what shoppers expect and how retailers can meet them halfway.
Personalized messages, geolocated notifications, loyalty programs—all are available via mobile passes in wallets.