The Shared Anxieties of Millennials and Seniors: Tech Companies Aug 14
Data from the Pew Research Center indicates some similarities in attitudes across age groups when it comes to technology companies.
Personalized messages, geolocated notifications, loyalty programs—all are available via mobile passes in wallets.
How large is the market for subscription video services like Netflix and Amazon Prime, and what impact are they having on the pay TV sector? In today’s “Behind the Numbers,” eMarketer analysts and forecasters dig into the latest forecasts and discuss the factors that are changing the ways consumers watch video.
Recent controversies over data security may be amping up consumer concerns about privacy. A new survey asked how much consumers valued their data. The answer was simple: a lot.
Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.
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A third of mid-market companies spend at least 5% of their total revenues on technology, according to Deloitte.
Many companies now use big data to optimize their marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power their product and merchandising efforts.