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How FreshDirect Leveraged Its Fulfillment Centers to Meet Demand in Suburban Areas Oct 25

In addition to see a boost in new customers in the past few months, FreshDirect also saw a surge of orders coming in from existing customers who moved away from the city. And as a result, the company expanded its delivery services in Westchester, Connecticut and Long Island to meet demand in these areas.

The Weekly Listen: Foldable Phones 2.0, SVOD Free Trials, and Lasting Shopping Trends

eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Mark Dolliver and Yory Wurmser discuss whether foldable phones have already failed, what happens when free subscription video trials expire, media companies restructuring around streaming, Apple's 24-hour music video livestream, which shopping trends will last, what if Iron Man was real, and more.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring BlueConic’s Eric Gilreath, customer success engineer, Ali Paradiso, senior customer success manager, and Sam Ngo, director of product marketing. They will discuss what’s next for marketing programs and personalized customer experiences, and how technology choices matter when it comes to identity and engagement.

What Happens to Print During a Pandemic?

eMarketer principal analysts Mark Dolliver and Nicole Perrin, junior forecasting analyst Nazmul Islam and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss what the coronavirus pandemic has and hasn't done to print media. They then talk about racial diversity in ads, millennials in decision-making roles, and American teens' favorite social media platforms.

Yes, Adults Are More Stressed Because of the Pandemic, Especially with Juggling Work and Home Life

Many adults worldwide are feeling the effects of the pandemic, particularly on their mental health

Streaming Services Spend Heavily on Marketing amid Pandemic

Most advertisers have pulled back their spending, but streaming services are marketing themselves as heavily as ever.

3 Key Trends Shaping the Media Landscape This Year

As the coronavirus spread in the first half of 2020, we might have expected radical changes in the media behavior of consumers around the world. But for the most part, that didn’t happen. That’s just one insight to emerge from eMarketer’s newly released 2020 Global Media Intelligence (GMI) Report, a detailed look at internet users’ engagement with digital and traditional media in 42 major markets, produced in collaboration with Starcom Worldwide and GlobalWebIndex.

US TV Ad Spend Will Decrease by 15.0% in 2020

US TV ad spending is now expected to decline by 15.0% this year to reach $60 billion, down from $70.59 billion in 2019.

US Ecommerce Channel Ad Spending Will Jump Nearly 40% This Year to More than $17 Billion

Marketers will spend $17.37 billion on advertising on ecommerce sites and apps this year, according to eMarketer’s first-ever forecast of ecommerce channel ad spending. Ad spending on ecommerce properties will be up 38.8% from 2019—an acceleration of spending growth, thanks to the pandemic. By the end of this year, ecommerce channel advertising will represent 12.2% of US digital ad spend.

Mobile Payment Adoption Has Been Slow in Western Europe, but the Pandemic Could Be the Catalyst for Growth

Western Europe—particularly the EU-4—has always been a strong cash culture, and concerns about security have inhibited growth of mobile payments in the region. However, that’s gradually changing in large part because of the pandemic, as more consumers use cashless forms of payment to help curb the spread of the virus.