Programmatic ad spending in China totaled $16.69 billion in 2017, a 48.6% increase over 2016. Internet giants Baidu, Alibaba and Tencent—the so-called BAT companies—will continue to dominate the programmatic advertising landscape as consumers spend more time on their digital platforms.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we consider the changes planned for Facebook's News Feed and the possible implications for advertisers. Will the shifting focus of the News Feed, with an emphasis on "personal" posts, force changes for marketers?
Trust falls; Apple phones take top slots; Employers upgrade enterprise apps; and more.
In today’s hack-prone environment, marketers must ensure that they are protecting their systems, their data, their customers and their reputation from potential disaster.
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While Google's mobile operating system is the most popular worldwide, it runs on less than half of smartphones in the US.
Netflix produces top-rated original show streaming online; US video game industry revenues jump in 2017; and more.
In the latest episode of "Behind the Numbers," eMarketer analyst Lauren Fisher chats with Marc Goldberg, CEO of publisher verification firm Trust Metrics, about brand safety, fake news and fraud—and the relationship between all three.