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Publishers Can Engage Advertisers with Data Consulting Jan 23
To satisfy their most loyal advertisers, some media companies are creating new data-driven ad products and services.
In the latest episode of "Behind the Numbers," Andrew Lipsman, principal analyst at eMarketer, details the emergence of digitally native consumer brands and how they developed so much heft in a relatively short period of time.
As TV advertising becomes more digitized, marketers are turning to more sophisticated attribution models.
In the latest episode of "Behind the Numbers," Debra Aho Williamson, principal analyst at eMarketer, discusses the underlying reasons internet users pick different social networks, and how Snapchat fits in, both in the US and worldwide.
Smart glasses, like Google Glass, failed in the consumer space but are finding success in workplaces.
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"Do You Have a Second?" is a pint-sized, daily podcast that highlights three new data releases and offers some context--all in five minutes. Here are this week's episodes, packed together for easy listening.
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about YouTube and others' efforts to remove content from their platforms, one city's attempt to make tech disruptors play by the rules, and new and improved robot voices.
In the latest episode of “Behind the Numbers,” Paul Briggs, analyst at eMarketer, details Canada’s media consumption habits and contrasts it with how advertisers allocate their budgets.