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How The GDPR Helps Consent Management Platforms Oct 15
About one-third of publishers are using CMPs to collect and store their user consent data in an attempt to avoid fines for data misuse.
First books, now … mattresses? Amazon and a host of new brands are shaking up the mattress industry and remaking the customer journey. eMarketer’s Andrew Lipsman lays out the facts and data.
Casie Jordan, director of professional services at MoPub, spoke about how app publishers are adjusting the ways they sell inventory programmatically.
More than four of every five digital display ad dollars in the US today goes through programmatic.
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Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.
Marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.