Net neutrality goes down; parents and teens disconnect on social behavior; Google reveals year in search; and more.
Ivo Totev, CMO of SAP’s ERP solution, S/4HANA, discusses the challenges of delivering omnichannel digital advertising while still optimizing every channel.
In the latest episode of "Behind the Numbers," we play Scrooge for the holidays, talking about aspects of digital life we could live without.
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about key events in the digital video industry, including programmatic video ad spending and original content.
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Since Instagram’s launch in 2010, the company has pushed to capture the attention of younger audiences. eMarketer estimates Instagram will grow its user base by almost 39% in 2017, reaching 593.7 million users worldwide.
Influencer importance waning?; Taking physical stores to the mobile realm; Few customers write reviews; Mobile video's sold Q3; and more.
According to a survey of business-to-business (B2B) marketers, owned media wins the highest share of marketing spending.