How to Map and Make Sense of Engagement Metrics that Matter May 23
Customer engagement is a priority for many, but no single action plan exists for how to measure it. Some marketers simply identify and tally engagements, while others understand the value of each action. eMarketer’s Lauren Fisher spoke with Jennifer Zeszut, chief customer officer of Beckon, about how to build engagement scores and ratios that matter.
Many users want companies to delete their passport and social security information, but few demand their location data be redacted, according to a study by Capgemini.
As the GDPR trigger date draws near and the frenzy of preparation comes to an end, we step back to take a longer view. In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss some of the longer-term implications of the new rules in a conversation with privacy consultant Colin O'Malley.
A recent Widen survey of marketing and creative professionals worldwide found that nearly twice as many respondents wrestle with telling stories with their data than do with visualizing or analyzing data.
Eric Picard, vice president of product management at Pandora, talks about the obstacles and advantages of programmatic audio.
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With the deadline for GDPR fast approaching, we speak with Richard Reeves, managing director of the UK's Association of Online Publishers, about the challenges publishers face in dealing with the new privacy rules. The regulations, he says, may be the most significant change the advertising and media sectors have faced in a generation.
Mobile app marketers are dealing with a staggering amount of competition to win users’ attention. But the challenges don’t end there. Mobile app users are a fickle bunch, known to download apps, then use them a few times before either uninstalling or ignoring them.
GroupM estimates that DSPs and SSPs each take a 10% cut of the ad expenditures flowing through their platforms.