eMarketer: Mobile Ad Spending to Surpass TV in 2018 Apr 19
Mobile will capture 33.9% of US media ad spending this year, surpassing TV for the first time. By 2022, that share will climb to 47.9%, according to eMarketer estimates.
This year, for the first time, adults in China will spend more time with their mobile devices than they will watching TV, according to eMarketer's latest forecast.
Adam Kleinberg, CEO of Traction, talks about how advertisers can miss out when they focus too much on data.
The state of ads.txt; What consumers look for when buying clothes.
Publishers that ignore the inner workings of buy-side platforms may find their inventory is being dinged without explanation.
High quality demographic data? We've got that.
Start your day with info you can trust and data you can use.
Some business leaders, Elon Musk among them, worry that artificial intelligence poses a threat to human existence. How should businesses handle the responsibility of working with AI? In the latest episode of "Behind the Numbers," we sit down with marketing executive Kyle Psaty of Brand Networks to discuss the challenge.
Today we are launching a new and updated version of our newsletter focused on marketing technology.
Measurement may be a hot topic at this year's NewFronts, where digital and media companies, as well as publishers, show off their latest programming to potential ad buyers. Paul Alfieri, CMO of Cross MediaWorks talks about a shift marketers are likely to see—the transition from a GRP-based TV world to a KPI-based one.