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The Weekly Listen: Generational Consultants, Changes at Disney, and Political Influencers Feb 28
eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and forecasting analyst Eric Haggstrom discuss generational consultants, executive changes at Disney, the rising fortunes of music streaming and the role of social media influencers in politics.
eMarketer principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu preview eMarketer's upcoming report and forecast on the top 10 ecommerce companies in the US.
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Jonas Olsen, vice president of video at PubMatic. He will discuss how publisher programmatic strategies can drive video ad monetization.
At a life stage that entails lots of buying, millennials are combining digital and in-store shopping in ways that work best for them.
As the 2020 presidential race continues, some candidates are turning to social media influencers to spread their messages and garner support for their campaigns. It was reported that former New York City mayor Michael Bloomberg recently partnered with popular Instagram accounts to create meme content for promoting his candidacy, called the Meme 2020 project.
Brands have sought after millennials since the segment was identified as a demographic phenomenon reminiscent of the boomers. There’s been heavy investment in the creation of products and services that fit within an evolving consumer culture, one increasingly defined by this influential cohort. Growing independence and earning make this group the most digitally connected of all.
eMarketer vice president of forecasting Monica Peart hosts senior analyst Jasmine Enberg and junior analyst Blake Droesch in a discussion of TikTok's user forecasts, business model and place in the social media spectrum.
Since launching in the US in 2017, social video app TikTok has exploded in popularity. But after nearly doubling its US user base last year, growth for the Chinese-owned app will slow in the coming years as competition heats up and concerns grow among marketers.
