eMarketer principal analysts Mark Dolliver, Nicole Perrin and Debra Aho Williamson at Insider Intelligence discuss what a new executive order could mean for user-generated content. They then talk about why The Wall Street Journal is doing well, publisher expectations for Q2 and Facebook's latest TikTok-like music making app Collab.
Smart-home devices are on the verge of mainstream adoption, and with that comes the opportunity for marketers to gain deeper insights about their audiences though user data. In our “Smart Homes 2020” report, we looked at how marketers use smart-home technology to integrate brands with the internet of things (IoT) universe and how consumers may react to hyperpersonalized advertising inside the home.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Subaru of America’s Shera Polzer, manager of information technology, CRM, and Rufus Frazer, senior data scientist, along with Merkle's Kurt Gottzandt, architect for campaign management platforms. They will share Subaru’s journey toward data-driven marketing.
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna at Insider Intelligence discuss the launch of HBO Max. How is it different from HBO's other products, can its content compete and do Americans want it? They then talk about Disney+ reaching 55 million subscribers, programmatic OTT being set to surge and a new merged entity called NBCUniversal Television and Streaming.
As social distancing practices continue in the US, consumers are increasingly using their credit cards for restaurants and groceries. In Bankrate polling conducted by YouGov, 51% of respondents said they used a credit card for restaurant takeout in April, vs. 30% who said the same in December 2019.
Penry Price, vice president of marketing solutions at LinkedIn, speaks with eMarketer vice president of business development Marissa Coslov about LinkedIn’s response to the coronavirus pandemic, including ramped-up support for customers who are pivoting their marketing campaigns.
Bob Liodice, president and CEO of the Association of National Advertisers, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about how the pandemic is affecting the ANA: How has it pivoted? How does the business fallout from the pandemic compare with previous economic downturns? What is the ANA's outlook for ad spending in 2020 and 2021?
Attend our webinar, exclusive for eMarketer PRO clients, on how the coronavirus continues shaking up businesses and consumer trends
The effects of the coronavirus pandemic are turbocharging digital transformation in China's retail sector—and the country is already leading the world in terms of retail ecommerce sales and penetration.
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