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Marketing Technology

Marketers’ Qualitative Insights Get Lost in Big Data Noise Apr 18

Adam Kleinberg, CEO of Traction, talks about how advertisers can miss out when they focus too much on data.

Marketing Technology

Why Publishers Should Investigate How Ad Vendors Operate  Apr 18

Publishers that ignore the inner workings of buy-side platforms may find their inventory is being dinged without explanation.

eMarketer PodcastArtificial Intelligence

Reckoning With AI in the Real World Apr 18

Some business leaders, Elon Musk among them, worry that artificial intelligence poses a threat to human existence. How should businesses handle the responsibility of working with AI? In the latest episode of "Behind the Numbers," we sit down with marketing executive Kyle Psaty of Brand Networks to discuss the challenge.

Marketing Technology

Introducing eMarketer Tech Apr 18

Today we are launching a new and updated version of our newsletter focused on marketing technology.

Advertising & Marketing

Measurement to Take Center Stage at the NewFronts Apr 18

Measurement may be a hot topic at this year's NewFronts, where digital and media companies, as well as publishers, show off their latest programming to potential ad buyers. Paul Alfieri, CMO of Cross MediaWorks talks about a shift marketers are likely to see—the transition from a GRP-based TV world to a KPI-based one.

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Webinars


Marketing Attribution—New Technologies, New Trends, New Thinking

Marketing Data Management How to Make a More Audience-Centric View Work

B2B Mobile—How to Effectively Reach the Ever-More Mobile Buyer

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Content Roundups


Artificial Intelligence for Marketers 2018—Finding Value Beyond the Hype

Mobile Commerce Roundup 2017

US Retail Industry StatPack 2017

Consumer Behavior Roundup—How Marketers & Advertisers Can Learn from Retail Activity Data

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eMarketer Podcast

What Facebook Knows Apr 17

In the latest episode of the “Behind the Numbers” podcast, we break down what Facebook knows and doesn’t know about users, how advertisers access the information, and how consumers feel about it.

All Articles»

Data Feed: April 18, 2018 Apr 18

A third of CMOs are dissatisfied with their agency model; A look at Gen Z and tablets; Americans believe self-driving cars will happen.

DemographicsAdvertising & MarketingMobile

New eMarketer Report on Black Consumers’ Evolving Digital Usage Apr 17

In a new report, eMarketer explores data showing the shifting patterns of digital adoption among black consumers in the US.