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Relaxing with a Game? Enjoy an Ad Jul 19
Nearly 40% of US mobile gamers think games are relaxing, which is good news for mobile ad buyers, because many gamers say they tend to be more receptive to ads when they're in a relaxed mood.
Ad buyers look for reach when striking deals with vendors—ahead of targeting capabilities and reporting features—according to a recent survey by Advertiser Perceptions.
In the latest episode of "Behind the Numbers," we look at the things digital doesn't do well.
Some marketers still hold an outdated picture of the US Hispanic population as languishing on the wrong side of a gaping “digital divide.” But there are areas where Hispanic consumers continue to lag in the digital space.
Nearly 765 million people across the globe will use a subscription over-the-top video service at least once per month this year, according to our latest forecast. This total will represent 10.2% of the global population and 32.1% of digital video viewers.
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Instagram is widely accepted to be the leading platform for most brand-influencer collaborations. But that isn't the case in every country around the world—at least not yet.
Like their advertiser brethren, publishers are culling their programmatic vendors.
In the latest episode of "Behind the Numbers," a trio of eMarketer analysts and forecasters dig into the numbers and underlying trends of eMarketer's annual industry-by industry-ad spend forecast and report series.