Publishers that ignore the inner workings of buy-side platforms may find their inventory is being dinged without explanation.
Some business leaders, Elon Musk among them, worry that artificial intelligence poses a threat to human existence. How should businesses handle the responsibility of working with AI? In the latest episode of "Behind the Numbers," we sit down with marketing executive Kyle Psaty of Brand Networks to discuss the challenge.
Today we are launching a new and updated version of our newsletter focused on marketing technology.
Measurement may be a hot topic at this year's NewFronts, where digital and media companies, as well as publishers, show off their latest programming to potential ad buyers. Paul Alfieri, CMO of Cross MediaWorks talks about a shift marketers are likely to see—the transition from a GRP-based TV world to a KPI-based one.
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In the latest episode of the “Behind the Numbers” podcast, we break down what Facebook knows and doesn’t know about users, how advertisers access the information, and how consumers feel about it.
A third of CMOs are dissatisfied with their agency model; A look at Gen Z and tablets; Americans believe self-driving cars will happen.
In a new report, eMarketer explores data showing the shifting patterns of digital adoption among black consumers in the US.