Nearly 765 million people across the globe will use a subscription over-the-top video service at least once per month this year, according to our latest forecast. This total will represent 10.2% of the global population and 32.1% of digital video viewers.
Instagram is widely accepted to be the leading platform for most brand-influencer collaborations. But that isn't the case in every country around the world—at least not yet.
Like their advertiser brethren, publishers are culling their programmatic vendors.
In the latest episode of "Behind the Numbers," a trio of eMarketer analysts and forecasters dig into the numbers and underlying trends of eMarketer's annual industry-by industry-ad spend forecast and report series.
High quality demographic data? We've got that.
Start your day with info you can trust and data you can use.
In the latest episode of "Behind the Numbers," we discuss Twitter's recent move to cut fake accounts and whether the things we buy actually define who we are.
Just 13% of the legal and IT professionals surveyed by TrustArc and Dimensional Research in June 2018 said their vendor risk management programs were GDPR compliant.
Data is a popular commodity these days, and the desire to add to data capabilities has driven a wide range of acquisitions and investments. Here's a look at some of the deal activity and the factors behind the dollars.