Digital Video Industry Continues to Grow in Size and Complexity Feb 23
US digital video ad spending will increase at double-digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Apple upgrading its wireless headphones; US travelers rely on smartphones when traveling; Shopping apps essential to retailers.
In the latest episode of "Behind the Numbers," eMarketer's Yory Wurmser and Nicole Perrin discuss what marketers need to know about consumer attitudes toward location data.
The dramatic rise of Netflix and other OTT video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change.
Smartphone users prefer longer battery life to other features; Consumers wary of self-driving autos; Best times for email marketing success.
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More than 60% of US brand-side digital marketing executives believe they will no longer need to rely on cookies for the majority of their digital marketing within the next two years.
Clark Benson, CEO of listicle publisher Ranker, spoke with eMarketer about how publishers can buy traffic from Facebook in a cost-effective way.
Recent data from Accenture Strategy finds that working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.