Adults 35 and older made up 62% of Reddit's 124.5 million US unique visitors in March 2026, with 25-to-34-year-olds the largest single cohort at 29.6 million, according to an April 2026 Comscore report.
Meta wants to turn superfans into subscribers: Paid tiers add flair and analytics as the ad-driven social giant looks to further monetize power users.
What Meta’s latest social-media-addiction loss means: SCOTUS’ refusal to hear Meta’s appeal sets the stage for a paradigm shift.
Meta’s Forum targets Reddit: AI Q&A plus data from millions of Facebook Groups could siphon casual users—and ad dollars—from Reddit’s threads
VR growth is slowing as AR moves into everyday behavior. Smartphones are making immersive content easier to adopt, while headsets still face limits in comfort, use cases, and reach.
Brands’ social missteps could hurt ROI: Consumers want human content and service, while marketers double down on genAI content and automation.
Teens lead in TikTok usage, per our estimates, but a new gov't advisory broadens scrutiny beyond social media, increasing pressure on tech safeguards and pediatric care.
TikTok Shop turns small brands into commerce contenders: 72% of discovered brands are SMBs, reflecting TikTok’s discovery-to-checkout pipeline.
Brand safety gets costlier in EU: Scam ads near legit buys risk reputational damage—and CMOs may demand tougher controls.
Reddit builds a performance case: Beta attribution and unified reporting aim to prove Reddit’s role beyond awareness.
AI discovery lags traffic reality: Organic and social dominate web traffic, giving brands time to test AI before users’ search habits change.
Meta courts creators and cautious advertisers: New content planners and block lists aim to lift originality, time spent, and ad dollars.
TikTok upgrades its ad stack: New search hubs, AI capabilities, and creator tools aim to turn discovery into direct purchases.
Social media is the internet’s front door: Social drives non-search OTT streaming and gaming traffic, moving discovery into feeds.
TikTok builds an always-on ad machine: From genAI video edits to asset selection, it’s centralizing its ad tech to outpace competitors.
Threads turns Meta AI into a public reply engine: Users can tag @meta.ai for answers, pulling Threads toward real-time search—and new ad signals.
Discord sweetens rewarded ads: Nitro bonuses tie premium users closer to Quests, offering brands young, engaged fans.
TikTok tests paid ad-free model in UK: While ad revenues remain stable, creator deals could gain value if subscription adoption climbs.
TikTok turns travel inspiration into bookings: Hotel and experience booking tests a super app model that blends content, commerce, and commission.