Nearly half (48%) of US Gen Z online searchers looked for information on a video platform in the past 30 days, compared with 34% of all searchers, according to a July report from YouGov.
Marketers need stronger thumbnails and branding as passive exposure declines.
Socially influenced store experiences often lead to return visits and sharing, creating a cycle retailers can extend.
Its 33.3 million-user lead over Facebook strengthens its role as Meta competes with TikTok for regional attention.
High awareness hasn’t translated to user trial, making paid adoption a steep next step for Meta.
Nurses gives healthcare and pharma marketers a credible way to make health content accessible.
The deal could set stricter expectations for age checks and outside oversight across social media and tech platforms.
Where Americans spend their time and where advertisers spend their money have come apart, and social media is the widest gap. Social platforms, particularly Meta, capture a disproportionate share of the nearly $500 billion US advertising market. "Over the last 12 months, we've seen a flurry of [media advertising] activity from outside the retail sector," said our analyst Ethan Cramer-Flood on a recent episode of "Behind the Numbers."
TikTok’s next challenge is convincing its users that the platform is safe for payments.
Insurance advisors must earn trust by explaining tradeoffs before myths derail smart policy purchases.
TikTok influences how young investors act, making credible, engaging financial education an acquisition tool for banks.
Audio and video options can extend sessions and ad inventory, but a TikTok-like feel could weaken its appeal.
Reddit’s AI appeal creates a marketing trap: The tactics meant to earn LLM visibility could erode the human content that makes Reddit valuable.
Financial guidance starts on digital platforms, giving banks a chance to build credibility before decision-making.
Women rely on peer conversations for health guidance—public forums like Reddit give marketers insight into health information gaps.
Social use rose, but rival apps took more attention, making balanced budgets across app categories crucial.
The drugmaker is also widening the crackdown by calling on social platforms and other digital players to help stop illegal sales.
Snap wants pharma’s ad dollars, with a new format that keeps Rx ads cleaner and compliant, though potential FDA disclosure changes could undercut its value.
63% of adults ages 30-49 support a ban on under-16s using social media, the highest of any age group and more than triple the 19% who oppose it, according to a June survey from Pew Research Center.
TikTok advertising works differently than the platforms it competes with: its impact builds slowly, peaks late, and persists after campaigns end. Combined with TikTok Shop's commerce engine and new event-driven surfaces, the platform rewards advertisers who plan for demand-building rather than instant conversion. This FAQ covers TikTok's ad effectiveness evidence, the ownership-transition trust question, and how to buy the platform well in 2026.