17.9M tuned in to the Oscars ceremony, down 9% YoY, as social clips and second screens siphon live TV’s once-captive crowd.
Meta's “Sponsored” label becomes “Ad,” a subtler tag that may lift engagement—and invite new scrutiny.
Short-form video rules Gen Z as 85% watch weekly, fueling discovery and sales.
New guidelines reward commentary and original content, targeting repost spam that’s crowding user feeds.
New scam alerts and stricter advertiser vetting aim to reduce brand risk and fraud while fortifying its long-term ad ecosystem.
79% of Gen Zers miss pre-ad days on TikTok as distrust, algorithm gripes, and ad overload dent the app’s credibility.
Ottawa ditches a shutdown for EU-style audits and data gates, keeping 613,000 SMBs active.
On today’s podcast episode, we discuss teens’ online behavior: which digital activities they engage in on which devices, why this could be the cohort to take social commerce mainstream, what a teen’s life on social media looks like, how these young people use AI, and more. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman. Listen everywhere, and watch on YouTube and Spotify.
Uneven engagement and time spent on social platforms forces marketers to rethink scale-first social campaigns.
The Senate is tightening teen ad targeting; the House will vote on a bill that bars behavior-based ads for under-17s, pushing brands toward contextual plays.
Beehiiv is challenging Substack, as an ad network and flat fees lure creators; but scaling inventory and measurement will test its $50 million goal.
Many act on their advice—even over doctors’—reshaping how young consumers make decisions about healthcare.
54% of shoppers lose confidence after scam encounters, making prevention a growth lever, not just compliance.
Microdramas are winning daily attention; per-user viewing time now exceeds Netflix and Prime Video on mobile.
Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.