On today’s podcast episode, we discuss the biggest takeaways from the social media addiction trials so far, what our numbers tell us about social media usage in the US, and where else Americans spend their time consuming media. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.
Platform-agnostic user-generated content (UGC) accounts for 35% of influencer marketing campaigns worldwide, surpassing TikTok (21%) and trailing only Instagram (40%), according to a January report from Collabstr.
Insurtech companies are transforming how insurance products reach consumers, blending AI-driven underwriting with digital-first marketing strategies.
Unilever's CEO is doubling down on social, but 3.5% sales growth raises doubts about ditching mass reach.
79% of marketers boost genAI spend as creators use AI for content to drive results—but trust and governance gaps remain.
On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.
The Salvation Army is setting up shop in Roblox, using the gaming platform to introduce its users to thrifting and win their loyalty at an early age. The new Roblox experience “Thrift Score” models a real Salvation Army store and is stocked with player donations, original designs from players and content creators, as well as digital replicas of the physical stores' actual merchandise.
What began as an audio-only medium now spans video formats, connected TV screens, and creator-driven content that rivals traditional television.
Esports and gaming creators represent two distinct but overlapping opportunities for marketers seeking to reach engaged audiences.
Heightened oversight could alter behavior, affecting time spent and ad exposure
Community-led campaigns fuel loyalty, customer acquisition, and sales gains.
This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.
Videos backed by thin evidence rack up views on YouTube, raising stakes for stricter creator guidelines.
AWS' new AI tool reformats live broadcasts for TikTok and Reels in seconds, unlocking scalable ad inventory.
Meta will notify parents of repeat self-harm searches amid mounting lawsuits, raising the bar for brand safety and youth targeting.
Creator marketing is no longer a sidecar to retail strategy. Increasingly, it’s becoming part of the infrastructure retailers use to drive commerce media growth, unlock new budgets, and influence sales both online and in-store.
A new partnership combined with TikTok's short-form clips and creators help brands reach mobile-first sports fans beyond game day.
Consumer trust drops as brands boost spend, risking ROI by chasing production scale over authenticity.