Creator programs become table stakes: Pacsun and David’s Bridal are the latest retailers to rely on social commerce and user-generated buzz to boost sales.
FIFA’s deal taps short-form video to spark fandom, fuel real-time viewing, and drive World Cup commerce
OpenAI seeks real consumer intent, and a potential Pinterest acquisition would give OpenAI first-party shopping signals and native ad infrastructure to rival Google and Meta.
40% of marketers worldwide are using AI for social media management, the top reported use case, according to a September 2025 survey from MiQ and Censuswide.
Threads and WhatsApp ads are growing as novelty draws interest, but lasting ad spend hinges on better, platform-native formats.
As audiences show a preference for user-generated content in ads, brands have an opportunity to showcase credibility across social advertising strategies.
45% of creators say working with a high-quality brand is their top priority when considering a brand deal, according to a July 2025 survey from Ipsos and Publicis Media.
From TikTok to pharma sites, women’s go-to channels shift by life stage—and marketers need to follow.
Second-screening is now the norm, collapsing ad-to-purchase journeys into seconds on mobile
Advertisers must understand what makes influencer marketing effective and prioritize vetting to combat distrust.
TikTok’s 2026 looks just as uncertain as 2025: Despite new US owners, questions remain about content moderation and its algorithm
Reels video views for luxury brands grew 234% in Q2 2025, while TikTok slowed as brands face a shift that necessitates a rebalance in content distribution.
AI took over search, ads, and discovery in 2025 as YouTube and CTV became the new centers of gravity for consumers and marketers. Our top 20 stories of the year highlight an evolution toward an AI-first world where attention and advantage move faster than ever.
In 2025, Meta shifted its weight behind AI, launching an audacious hiring spree that saw it poach top researchers from OpenAI, Google, and Apple. Even as the AI push intensified, Meta’s Reality Labs experiment continued to produce eye-watering losses. Meta enters 2026 with its fortunes wrapped tightly around advertising’s adaptability, the pace of AI innovation and whether users, marketers, and regulators will tolerate the new rules of engagement it’s writing atop the world’s largest social platforms.