In today’s podcast episode, we discuss the main takeaways from Meta’s landmark trial over kids and social media addiction, the safety features it plans to roll out, whether this makes a teen social media ban more or less likely, what we know about social media’s role in youth mental health, and what could change as a result of the settlement. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Beth Snyder Bulik and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
TikTok leads short-form video views, while Instagram drives engagement: The findings make reach and interaction distinct priorities.
Google dodges trust-busting ruling: A series of ad giant legal wins solidifies their dominance.
X may have a captive audience with creators, but it still has to sell them on keeping deposits in its super app.
Multimedia replies give brands richer consumer insights, but engagement quality is more important than volume.
Signs point to the broader "touch grass" shifts elsewhere, from phone-free events to Gen Z's own efforts to cut screen time while engaging in phone-free concerts and venues.
Nearly half (48%) of US Gen Z online searchers looked for information on a video platform in the past 30 days, compared with 34% of all searchers, according to a July report from YouGov.
Marketers need stronger thumbnails and branding as passive exposure declines.
Socially influenced store experiences often lead to return visits and sharing, creating a cycle retailers can extend.
Its 33.3 million-user lead over Facebook strengthens its role as Meta competes with TikTok for regional attention.
High awareness hasn’t translated to user trial, making paid adoption a steep next step for Meta.
Nurses gives healthcare and pharma marketers a credible way to make health content accessible.
The deal could set stricter expectations for age checks and outside oversight across social media and tech platforms.
Where Americans spend their time and where advertisers spend their money have come apart, and social media is the widest gap. Social platforms, particularly Meta, capture a disproportionate share of the nearly $500 billion US advertising market. "Over the last 12 months, we've seen a flurry of [media advertising] activity from outside the retail sector," said our analyst Ethan Cramer-Flood on a recent episode of "Behind the Numbers."
TikTok’s next challenge is convincing its users that the platform is safe for payments.
Insurance advisors must earn trust by explaining tradeoffs before myths derail smart policy purchases.
TikTok influences how young investors act, making credible, engaging financial education an acquisition tool for banks.
Audio and video options can extend sessions and ad inventory, but a TikTok-like feel could weaken its appeal.
Reddit’s AI appeal creates a marketing trap: The tactics meant to earn LLM visibility could erode the human content that makes Reddit valuable.
Financial guidance starts on digital platforms, giving banks a chance to build credibility before decision-making.