TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research.
Golden Globes TV audiences dipped 7% YoY while social buzz hit a record 43M reactions—requiring marketers to adapt.
Social media tops the priority list for 84% of US digital media professionals, outpacing influencer marketing (61%) by 23 percentage points, according to an October survey from Integral Ad Science and YouGov.
Platforms are tightening age enforcement, forcing marketers to rethink how they reach and influence Gen Alpha.
With Gen Z representing over half its users, Pinterest is shifting from an inspiration board to a primary brand discovery engine.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why lawsuits and regulations will begin to fundamentally shift how kids use social media and how brands are going to use creators to figure out generative engine optimization (GEO). Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
Gemini creates targeted offers mid-chat, pushing brands to meet users where intent is forming
Creator programs become table stakes: Pacsun and David’s Bridal are the latest retailers to rely on social commerce and user-generated buzz to boost sales.
FIFA’s deal taps short-form video to spark fandom, fuel real-time viewing, and drive World Cup commerce
OpenAI seeks real consumer intent, and a potential Pinterest acquisition would give OpenAI first-party shopping signals and native ad infrastructure to rival Google and Meta.
40% of marketers worldwide are using AI for social media management, the top reported use case, according to a September 2025 survey from MiQ and Censuswide.
Threads and WhatsApp ads are growing as novelty draws interest, but lasting ad spend hinges on better, platform-native formats.
As audiences show a preference for user-generated content in ads, brands have an opportunity to showcase credibility across social advertising strategies.