Reddit rewards relevance: Brands earn trust by asking, crediting users, and inviting debate—not posting promos.
YouTube Shorts gets an off switch: Zero-minute limit hides Shorts on mobile, trimming ad reach as legal risks mount.
Snap joins Meta, Oracle, and Block in preemptively shrinking staff ahead of expected AI efficiency gains.
The feature can support direct response strategies and time-sensitive campaigns—if notification fatigue doesn’t blunt results.
New payout model shifts money toward original creators, which could boost quality but reduce volume as X rebuilds ad value.
Only 7% of consumers rate social health information as highly accurate, raising the stakes for healthcare and pharma marketing content credibility.
CSAM scanning halts as the ePrivacy Directive expires, complicating child safety as Greece and others eye youth social bans.
A new LLM powers its apps with shopping-led discovery but keeps brands dependent on Meta’s closed ecosystem.
In today’s podcast episode, we discuss the main takeaways from the recent social media harm trials, how much Americans are using social networks (and which ones they’re using the most), and the changes we expect to see as a result of this landmark verdict. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify.
Scheduled Trial Reels let creators time experiments globally, improving influencer campaign performance on Instagram.
It balances UGC trust with monetization, embedding brands into conversations to rival social competitors for intent-rich engagement.
No longer direct response, it now guides viewers to CTV content and fuels ad-supported tiers.
Australia's social media ban is struggling to take hold as users easily circumvent restrictions.
A TikTok-Cameo integration unlocks new revenue streams, enhancing TikTok’s value in influencer marketing strategies.
Q4 TikTok video views jumped 68% as wellness, CPG, and retail soared—proof TikTok is now a sales engine.
MPA backlash forces a rethink of borrowed ratings, exposing risks of using third-party trust markers.
Instagram Plus tools may offer extended Story life, rewatch data, and new traffic insights to boost performance.