YouTube now outpaces Reddit in AI citations as models prioritize transcripts, metadata, and explanatory formats over engagement signals.
"The Super Bowl has grown from a football game into one of the biggest cultural moments for brands," said our analyst Suzy Davidkhanian in a recent episode of “Behind the Numbers.” The Super Bowl maintains its advertising relevance in an increasingly fragmented media landscape because it delivers something increasingly rare: A massive, diverse audience engaged in a shared cultural moment.
Search users are up 30% YoY, validating its shift to AI answers and setting the stage for new ad and data revenues.
For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.
The top Super Bowl campaigns now hinge on multi-channel activation as audiences engage via social, streaming, and retargeting.
Regulators say TikTok’s “addictive” features break rules, creating a legal test that could force core platform changes or fines.
It beats revenue expectations as advertiser growth surges, with a focus on subscriptions over straight ad spending.
TikTok reliably draws strong results that make it a must-have for short-form social advertising, even amid uncertainty.
This FAQ addresses the tactical and strategic questions digital media buyers and marketing leaders face.
An under-16 social ban could be Europe’s next regulatory domino.
In place of the monthly retailer rankings, “Behind the Numbers” has launched the Unofficial Monthly Retailer Awards (UMRAs). Each month, the awards will spotlight retailers that stand out in three key categories: Most impactful campaign, best in-real-life initiative, and best under-the-radar move. Analysts will nominate standout brands, and host Suzy Davidkhanian will select the winners based on their cases.
57% of ad buyers will prioritize creator ads in 2026—but success will be driven by repeat partnerships with genuine brand advocates.
Brands can create fast, but slow approvals mean 67% miss viral moments—and competitors win the attention race.
UpScrolled and Skylight gain downloads as TikTok users seek transparent feeds, privacy, and portability.
CEO neutrality carries brand risk; OpenAI and Anthropic leaders’ cautious political responses are an illustration of how hedging on values can erode trust rather than protect it.
Bluesky prioritizes live conversation over scale: The platform is leaning into real-time events to differentiate from X and Threads.
37.2% of US adults say they're most likely to shop via Instagram, making it the top social commerce platform, ahead of TikTok (30.5%), according to a September 2025 survey from Power Digital Marketing.