For smart mobility company Lime, brand awareness hinges on seamless integrations into global cities’ public transit apps. Hear from Lime’s Carolyn Rosebrough, global head of communications and brand, to learn how its localized marketing approach encourages a greener way to get around.
On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.
Twitter has started a gentle decline in US users. The social media app peaked in 2021 with 57.8 million monthly US users. This year, that figure will flutter downward by 0.5%, hitting 57.5 million by year-end. But it's not all a decline for the platform.
While Instagram giveth, Facebook taketh away. The Meta-owned platforms face diverging futures. Instagram's US user base will increase by 4.0% this year to 128.3 million, while Facebook's will decline by 0.8% to 178.3 million.
Cost-cutting and layoffs could hurt employer branding: Companies risk losing their employer reputations as they scale back to protect profitability.
On today's episode, we discuss the real reasons why Elon Musk bought Twitter, the good, the interesting, and the confusing changes we expect to see from the platform, what advertisers should be considering at this point, and what Twitter might look like by next year. Tune in to the discussion with our analyst Jasmine Enberg and Briefings director Jeremy Goldman.
Elon Musk isn’t trying to calm Twitter advertisers: The billionaire may be taking over as interim CEO once the deal closes, which is raising buyers’ anxiety.
Meta freezes hiring and reduces metaverse investment: Months after an audacious pivot into its VR future, Meta is contending with declining ad sales growth. Will the future wait for Meta to sort itself out?
Join our analysts Debra Aho Williamson and Andrew Lipsman as they analyze the three legs of Meta's advertising stool—usage, monetization, and commerce—in the wake of the social media giant's Q1 2022 earnings. Get their "Behind the Numbers" take on what's really going on with Meta's business and what it means for the company's future.
Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.
Word of mouth trumps advertising: Intuit’s TurboTax massive deceptive ad settlement reflects a growing lack of trust consumers have in advertising.
On today's episode, we discuss what to make of Meta's turnaround user growth and slowing ad sales. "In Other News," we talk about the most important thing to pay attention to when it comes to influencers this year and whether Reels is Facebook's future. Tune in to the discussion with our analyst Jasmine Enberg.
This year, TikTok users in the UK will grow by 12.6% for a total of 17.5 million. TikTok, which overtook Twitter users last year, will surpass Snapchat users by year-end and continue its upward climb.
On today's episode, we discuss whether Snapchat is consistently growing or coasting. "In Other News," we talk about what Snapchat's involvement in the metaverse might look like and why BeReal may be Gen Z's new favorite social media app. Tune in to the discussion with our Briefing director Jeremy Goldman.
On today's episode, we discuss Elon Musk buying Twitter, retailers' efforts on hybrid shopping, how to keep consumers' attention, the first Meta store, how much the average American gets back in their taxes, and more. Tune in to the discussion with our analysts Yory Wurmser and Blake Droesch and director of reports editing Rahul Chadha.
Meta earnings didn’t quite disappoint: After a particularly challenging prior quarter, Meta didn’t quite right the ship, but it did staunch the bleeding.
On Monday, Twitter accepted a bid from Elon Musk to buy the platform for about $44 billion, putting the world's richest man in the driver's seat of one of the world's biggest social media apps.
A growing number of brands and retailers are jumping on the bandwagon.
Meta released its Q1 2022 earnings, revealing the company's slowest revenue growth since going public, for a total of $27.91 billion. Daily active users bounced back by 30 million users to 1.96 billion, following the platform’s first-ever drop in Q4 2021.
Elon Musk and Twitter agree to $43.4B buyout: Musk hopes to take Twitter private with less content moderation and more free speech but will need to consider ramping up advertising to cover debt financing costs.