Snapchat+ hits 25 million subscribers as its ad growth stalls.
Instagram cools, Facebook steadies, X stalls—making channel focus a strategic call, not a cosmetic one.
Omnicom's scale expanded faster than organic growth; its IPG deal-driven revenue surge contrasts with modest underlying performance in its core business.
Healthcare and pharma marketers should ramp up social listening and host expert Ask Me Anything sessions to drive engagement without feeling intrusive.
DUDE Wipes extended the momentum of the Super Bowl with its “Gut Reset" campaign, targeting the day after the big game, when many consumers are dealing with the effects of overindulgence. The brand partnered with Kellogg’s Raisin Bran and former NFL tight end Jake Butt for a social-first activation that playfully addresses digestive health while reinforcing DUDE Wipes’ core product benefit.
Creator marketing has evolved from a nice-to-have resource for generating buzz to an essential part of a retailer’s commerce strategy. Gap Inc. serves as a prime example.
Snap pilots $4.99 to $19.99 subs as DAUs dip, chasing steadier revenues beyond ads.
It is a threat to customers’ engagement with their banks.
68% expect social to deliver the most value, pairing low costs with AI and UGC to rival bigger brands.
74% of US adults support federal rules that would prevent the collection of personal data on children, making it the top-ranked proposed regulation for children's social media use, according to a December report from CivicScience.
Social commerce has moved beyond a trend or an experiment and become a real part of how people are shopping today. “What started as discovery and inspiration has now become shoppable, immediate, and increasingly transactional, often in a single sitting,” said our analyst Suzy Davidkhanian on a recent episode of “Behind the Numbers.”
On Jan. 25, Netflix livestreamed climber Alex Honnold scaling Taipei 101, one of the world's tallest buildings, without ropes or safety gear. The event brought in over 6 million viewers, and continued the streaming giant's investment into live, tentpole events that could change how marketers approach streaming campaigns.
Discord is joining YouTube and TikTok in implementing stricter age verification processes, squeezing marketer access to young users.
Internal docs clash with trial defense, raising risks for youth targeting and “time spent” metrics.
From drafts to tunable feeds, platforms are using small updates to boost engagement and meet user expectations.