On today's episode, we discuss Snapchat's Q2 performance, which features are standing out, and what we expect in Q3 and Q4. We then talk about some recent Snapchat augmented reality partnerships, Gen X's level of adoption across social media, and which platforms Gen Z folks think have the most genuine influencers. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Nazmul Islam.
On today's episode, we discuss how the Olympics might affect Peacock user growth, streaming services feasting on sports rights deals, how not to annoy your customers, whether consumer spending can hold up, how young people are spending their summers (and how marketers can reach them), the events people want to see added to the Olympics, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, senior forecasting analyst Peter Vahle, and principal analyst at Insider Intelligence Paul Verna.
On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including social media buyers and buy now, pay later service users. We then talk about the 2021 NBA finals ratings, a landmark ruling that lets brands work with NCAA athletes, and why OOH ad prices are on the rise. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and director of forecasting at Insider Intelligence Oscar Orozco.
Facebook earnings: The company's Q2 earnings could shed light on the effects of Apple’s iOS 14.5 update, but it’s still on track to clear $100 billion in revenues by the end of the year.
TikTok’s rapid rise during the pandemic has been well-documented, but until recently, its fate had been uncertain due to increasing government scrutiny in several countries.
Watch AR ecommerce at Snapchat's quarterly earnings: The company is sure to give more details on its push to make AR shopping a bigger part of its platform, especially after announcing two major partnerships earlier this week.
Stories are hardly a new social media format—they are nearly 8 years old on Snapchat and almost 5 on Instagram. But they are still heavily used for social media marketing, even as short-video platforms like TikTok have taken off.
Influencer marketing spending in the US is set to grow more than 30% this year and surpass a key milestone. According to our inaugural forecast on US influencer marketing spending, the category will exceed $3 billion in 2021 and will surpass $4 billion next year.
On today's episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.
On today's episode, we discuss which “digital habits” are just myths, whether travel has reached pre-pandemic levels, whether conversational commerce can take online shopping by storm, social audio getting some new big partners, which platforms creators want to create for, what it would look like if companies were mini countries, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
On today's episode, we discuss what Facebook has become and is trying to be, what to make of social media platforms looking more and more alike, and which of these "copycat" moves might strike gold. We then talk about the significance of Nextdoor going public, how India's social media content liability laws could impact Twitter (and others), and some changes as to what advertisers can, and can't, do on social media. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
For the first time, we have published our TikTok user forecast for Mexico, one of the hardest-hit countries by the pandemic. As people there stayed home more in 2020, many turned to the internet for entertainment, and the number of monthly TikTok users surged 222.5% year over year, according to our estimates.
Creator economy crescendo: Amazon is quickly building out areas of its business that center on influencers, as the walls between social media and ecommerce erode and creators' roles in those spaces start to blend together.
On today's episode, we discuss what the most interesting areas of Amazon's business are, what longer videos mean for TikTok, why marketers should focus on Clubhouse and/or podcasts, why one company is bringing TV ads to console games, where Walmart beats Amazon, when we can expect to enjoy space tourism, and more. Tune in to the discussion with eMarketer director of forecasting Cindy Liu, forecasting analyst Peter Vahle and analyst at Insider Intelligence Blake Droesch.
On today's episode, we discuss what Facebook's new virtual reality (VR) ads look like, the ad formats that will be unique to VR, and what's driving VR headset growth. We then talk about the breakdown of what Americans are watching on TV, whether we will ever see ads on Disney+ and Netflix, and whether YouTube TV has the answer for sports fans. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Victoria Petrock and Paul Verna.
Social commerce sales in the US are picking up, but the size of the market pales in comparison to that of China, according to eMarketer’s latest forecast on social commerce.
On today's episode, we discuss what Google delaying getting rid of third-party cookies means for everyone, whether people will want to listen to audio on Facebook, what to make of TikTok's new mini apps called Jumps, Google's EU ad tech antitrust case, if moviegoing is making a return, what if time didn't exist, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Nina Goetzen.
Attack of the clones: Now that most major social platforms have a TikTok-like feature, each is exploring different ways to use short-form video to further their longer-term goals.
Livestreaming was an existing trend that gained newfound relevance during the pandemic. Over the past few months, nearly all of the major US social networks have expanded their services and introduced new livestreaming opportunities, many of which are aimed at boosting commerce on the platforms.
Rather than risking the high up-front fees of a campaign, affiliate channels can serve as a low-risk means of testing influencers for marketing partnerships.