YouTube turns sharing into strategy: In-app DMs make Shorts more social, helping brands spark repeat views while keeping analytics under one roof.
Pinterest taps Amazon to woo creators, boost shopper confidence: Storefront links streamline affiliate pay, while Amazon ties aim to increase trust and buying.
NBA Finals rewrite the playbook: Knicks-Spurs series draws 19.1 million average viewers, up 114% YoY, proving sports’ scale edge across TV, social media.
World Cup attention rewards bold brands: Young fans flock to podcasts and vertical video, making TV-only buys a miss.
Instagram hands users the wheel on feeds: Your Algorithm lets people tune topics, testing if control can lift time spent and offering brands deeper user data.
Meta taps Reels’ captive moment: New 5-second post-view ads aim to monetize 46% of time spent—without interrupting the scroll
Meta turns ad data into AI fuel: The social giant expands off-site activity data to personalize feeds and AI, boosting relevance while testing user trust.
In today’s podcast episode, we discuss what “wellness” means to Americans today, the relationship between the wellness movement and the traditional healthcare industry, and how brands and retailers are redesigning their offerings for wellness-conscious shoppers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
World Cup boom meets border clampdown: $13B tourney drives record US ads as visa curbs recast stadium crowds and brand plans.
X grew US unique visitors from 132.5 million in June 2025 to 132.8 million in March 2026 while rivals Threads (-43%) and Bluesky (-44%) both lost ground, undercutting the "X exodus" narrative, according to a May 2026 Comscore report.
In today’s podcast episode, we discuss what the data says about young people actually going out and touching grass, what “logging off” really looks like, whether this trend is a temporary backlash or the beginning of a long-term cultural shift away from screens, and some of the best examples of brands taking note of this trend by creating real-world experiences. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
TikTok launches events app: The app makes cultural moments interactive, giving advertisers access to deeper data and encouraging more user engagement.
Bluesky chases Reddit’s formula: With users dwindling, it trades the public feed for niche forums and video in a crowded field.
Meta widens teen guardrails: Global safety rollout and content caps aim to address legal blows and calm wary regulators.
X debuts React with Video: Vertical responses invite brand tie-ins through creators, yet declining US reach and trust issues temper marketer enthusiasm.
Ad-heavy social feeds reward subtlety: Front-loading content with brand messaging hurts favorability, while narrative-led posts keep viewers watching.
Adults 35 and older made up 62% of Reddit's 124.5 million US unique visitors in March 2026, with 25-to-34-year-olds the largest single cohort at 29.6 million, according to an April 2026 Comscore report.
Meta wants to turn superfans into subscribers: Paid tiers add flair and analytics as the ad-driven social giant looks to further monetize power users.
What Meta’s latest social-media-addiction loss means: SCOTUS’ refusal to hear Meta’s appeal sets the stage for a paradigm shift.
Meta’s Forum targets Reddit: AI Q&A plus data from millions of Facebook Groups could siphon casual users—and ad dollars—from Reddit’s threads