Social Media

Digital media formats are poised for growth in US and Canada: Total media consumption will decrease this year as pandemic-inspired habits calm.

This year, US adults will spend 25.7% of their social media time on Facebook, down 9.6 percentage points from 2019. As Facebook’s share drops, TikTok’s will continue to grow. US adults will devote 16.7% of their social time to TikTok this year, up 12.2 percentage points from 2019.

This year, 4.0 million Gen Zers (born between 1997 and 2012) will become social network users, up 8.4% over 2021.

Cannes notebook: Social media platforms discussed new products, the metaverse, and creators at the June festival.

Will influencer marketing spending face budget cuts? Some sectors hit by economic turmoil could take a hit, but overall growth looks poised to continue.

YouTube’s short-video and commerce ambitions rely on creator adoption and participation. Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.

For companies across an expanding range of industries, community offers a distinct, competitive business advantage in everything from customer acquisition to R&D.

Reddit tries to solve its brand safety problem: A new partnership with DoubleVerify brings much-needed metrics and safety tools to its burgeoning ad platform.

Snap sees AR making a difference for brands: Product marketing lead tells our principal analyst that use of augmented reality tools delivers “meaningful impact” to the bottom lines of business partners.

Meta’s new prototypes show promise: Unveiling future VR headsets and announcing brand partnerships could stoke interest in the metaverse, but Meta still has a long way to go to push the platform into the mainstream.

Watch the on-demand replay of our webinar, The Era of Uncertainty, as our analysts address key questions about the rapidly shifting landscape for social media, retail and ecommerce, and financial services.

Snap believes AR can transform the online shopping experience: Our principal analyst spoke with the company’s global AR product strategy lead about how Snap is helping brands increase conversions and reduce returns.

Advertising reacts to the uncertain economy: Ad spending will remain strong this year, but the challenges ahead are many.

Insider Intelligence spoke with Sanyu Dillon, executive vice president and CMO at Penguin Random House US, about brands building cultural fluency, entering the metaverse, and building digital communities with younger audiences.

Are parental controls enough to keep kids safe in the metaverse? Desperate for new users, Meta is putting the onus on parents to supervise their teens’ access to Quest and Instagram.

Global marketers are set to increase social spend 53% in the next year. It will be increasingly important for marketers to understand how to navigate the complex influencer landscape to build authentic consumer connections.

Meta on the ropes: Meta shares have dropped, but metaverse adoption is expected to be a $13 trillion industry by 2030 as more players build competing immersive VR experiences.

Meta thinks users need stepping stones to the metaverse: Its Crayta announcement suggests many consumers need to be pushed along the “immersion continuum.”

Tech’s reshuffling makes spending tough for marketers: The industry is refocusing on advertising, which is still shaky from a year of changes.

On today's episode, we discuss the severity of Snap's recent profit warning, how companies can show they actually care about the planet, how many of us are served the wrong ads, why L.L. Bean quit social media for a month, the significance of Walmart expanding its drone program, an unpopular opinion about ratings, some stats about how much weddings cost, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Evelyn Mitchell.