Media Buying


Stephen Smyk, senior vice president of podcasting and influencer marketing at agency Veritone One, spoke to us about the pandemic's impact on podcast advertising, where advertisers can find opportunities during the crisis and how ads will look as more dollars are invested into programmatic.

Social Networks See Boosts in Engagement Among Users, but Not Equally

More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefitting in the same way. In our latest forecast on time spent with media in the US, we expect adult social network users to log an average of 1 hour, 22 minutes (1:22) per day in 2020, up nearly 7 minutes over last year.

Mosaic Foods has had to acclimate to a new normal in the past few months, and as a relatively new brand, that hasn’t always been easy. Before the pandemic, employees of the meal delivery company were able to test out new recipes and offer feedback right then and there. But today, meals are shipped to co-workers who do video taste tests and offer notes.

The Ad Platform: Why Digital Ad Supply Chains 'Leak' Dollars

How well do you know the terms of your contracts with programmatic partners? Shailin Dhar, co-founder and CEO at Method Media Intelligence, an ad verification and analytics technology provider, joins host Nicole Perrin to explain how the programmatic media supply chain can leak ad dollars, including to fraud.

Live Video Is Replacing In-Person Interactions

With in-person interactions ground to a halt, consumers in countries affected by the coronavirus pandemic are turning to live video to stay connected.

In the US and UK, Audio Streaming Has Diverted to Video During Coronavirus Lockdown

Listening habits have been steadily moving online in recent years. From music streaming to podcasts, there’s been a growing appetite for digital audio. While the assumption might be that the coronavirus pandemic has increased audio streaming, the picture is less straightforward. Pure music streaming via platforms like Spotify and Pandora is being eschewed in favor of music videos.

What Google’s (and YouTube’s) Q1 2020 Earnings Say About the Advertising World

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss Google's Q1 2020 earnings and what it means for the advertising industry. They then talk about WPP's revenue drop, Apple's quarterly performance and a new bill that will police how companies use people's personal data to track COVID-19.

eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss where Americans are spending their time with media amid the coronavirus. And will those media habits revert to their previous levels when the pandemic subsides? They then talk about how many people are comfortable with contact tracing, how long it will take for Americans to embrace certain activities again and new parental tools to monitor kids' online lives.

eMarketer forecasting analyst Peter Vahle joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with TV in the UK.

'Disastertising' for a New Normal

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the current wave of pandemic-driven ads and what the next wave might look like. They then talk about how programmatic is faring, Google's plans to cut its marketing budget in half and how much leeway are customers willing to give retailers on delivery during this time?

The Executive Roundtable: Brian Wieser, GroupM | How COVID-19 Changed Media Spending

How is the coronavirus changing media spending? eMarketer co-founder and Insider Intelligence chief evangelist Geoffrey Ramsey discusses this with Brian Wieser, global president of business intelligence at GroupM, during the inaugural episode of "The Executive Roundtable." This new "Behind the Numbers" show brings you inside the mind of some of the industry's most influential voices.

As stay-at-home orders remain in effect due to COVID-19, TV viewership and time spent is getting an unexpected bump. But once the pandemic is over, we expect both to decline again, according to eMarketer’s latest forecast on US time spent with media.

Today’s consumers find positive brand experiences more influential than advertising. Now more than ever before, marketers must forge the right relationships to make the identifiable consumer connections necessary to compete in a cookieless world.

Making Sense of Amazon's Q1, Etsy's Surprise Pivot and Automating Brand Creative

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what to make of Amazon's Q1 2020 earnings from a retail and advertising perspective. They then talk about Walmart's "Express Delivery," a new company that automates brand creative, Amazon using independent seller's data and why a senior executive stepping down is such a big deal.

Over the course of just a few months, the coronavirus has changed how consumers in China digest media. As adults are taking additional precautions and continuing to stay home, they are spending more time with both digital media and TV. We increased our projections for time spent with digital in China and lowered those figures for print.

The Weekly Listen: Spotify's Resilience, the Screen Time Battle and an NFL/Amazon Deal

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle discuss Spotify listening behavior, the screen time battle, a new NFL/Amazon deal, movies leapfrogging the cinema, out-of-home advertising in a COVID-19 world, where in America it's illegal to have a mobile phone and more.

eMarketer forecasting analyst Peter Vahle joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video in the UK.

What We Learned About the State of Display Advertising from April Earnings Calls

When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs. At the same time as marketers were lowering their demand for ads—either to take spending cuts as savings or merely pause and rework their messaging—consumers were spending more time on social and traditional media properties, increasing the supply of impressions. A decline in prices was the natural outcome.

Twitter’s Q1 earnings from last week beat Wall Street expectations on both user and total revenue growth. But ad revenue growth was flat due to a sharp decline in March. Here are three takeaways for advertisers.

Reading the Tea Leaves on Facebook’s Q1 2020 Earnings

Facebook had a decent Q1, all things considered. Ad revenues rose 17% year over year, reaching $17.44 billion, and user growth was especially strong. There are now nearly 3 billion people using Facebook’s family of apps on a monthly basis worldwide.