Even before COVID-19 caused a spike in TV time in Canada, TV continued to be a strong medium of choice. But amid stay-at-home measures, consumers turned to a blend of TV and digital video for long-form content.
Digital media is relatively flexible, which has benefited it during the pandemic. Ivan Markman, chief business officer at Verizon Media, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how digital platforms can be even better at supporting this flexibility, as well as the explosion of connected TV advertising and the future of virtual and augmented reality.
The depth and lasting impact of the global recession, along with the sharp economic downturn in the UK, signal a long and challenging road to recovery.
Jonathan Adams, executive director and managing partner at Wavemaker, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about the health of the ad ecosystem amid unprecedented disruption. Among the many topics they cover are the balance between subscription- and ad-supported video and the role of walled gardens.
Despite a downgrade to our forecast, digital ad spending in China will still grow 5.0% this year. But there will be a power swap among the major platforms, as Tencent displaces Baidu and becomes the No. 2 publisher. And Alibaba will remain No. 1, but with lowered expectations.
US agencies might be looking at a loss of over 50,000 jobs by the end of 2021, per Forrester estimates cited by AdExchanger. For reference, in total an estimated 250,000 people were employed by ad agencies as of the end of 2019, per IBISWorld.
App bidding (think header bidding for mobile apps) is becoming a more popular way for developers to optimize yield from their mobile apps. Andy Berman, head of North America at Facebook Publisher Solutions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss increased engagement with mobile games during the pandemic and how a hybrid model of in-app purchases and in-app advertising is working for app publishers.
For the first time since we began estimating ad revenues at Google, the company’s net US digital ad revenues will decline in absolute terms. Facebook and Amazon will continue to grow but at severely depressed rates compared with earlier expectations.
When US consumers started spending more time at home in March and April, they also started using social media more, providing an unexpected boost to the platforms. That increased engagement continued into May.
With UK adults having so much time on their hands, it’s perhaps surprising to see audio struggling to hit the same, or at least similar, heights as video. However, with commuting (a key listening environment) essentially nixed, maybe this was to be expected after all.
The vast majority of mobile time is browsing online. We estimate that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time spent within apps.
US upfront TV ad spending will decline 1.4% in the 2019-2020 season to $20.28 billion, and drop a substantial 27.1% in the 2020-2021 season to $14.78 billion, a $5.5 billion difference year-on-year.
Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.
Signs of media buyer optimism in early May seem to have been outliers, based on recent research from Advertiser Perceptions, which has been tracking US marketers' attitudes during the pandemic.
eMarketer principal analyst Debra Aho Williamson and junior analysts Blake Droesch and Nina Goetzen at Insider Intelligence discuss the recent conversation around a Facebook ad boycott. They then talk about why Zynn ditched its pay-to-watch feature, Snapchat's announcements and why WhatsApp's digital payments service in Brazil was suspended so quickly.
Mattress company Simmons is turning to TikTok to help drive brand awareness and attract a younger audience as it looks to adapt in a competitive, digitally native space.
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss the implications of users being able to turn off political ads on Facebook. They then talk about the current controversy over Apple's App Store.
US adult listeners will spend an average of about 34 minutes a day on podcasts, according to our latest estimates. Time spent is 2 minutes less than last year due to the pandemic's impact on listening behavior, but it should return to pre-contraction levels by 2022.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether its time to say goodbye to the sharing economy, what it will take to make people feel safe in stores, brands protest response, changing the Upfronts, young people watching more TV, taking mobile gaming more seriously, how looking at a photo can relieve pain and more.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss polarization on Facebook, whether kids spend more time on TikTok or YouTube, how much people trust influencers, Facebook trying to make TV social, out-of-home advertising in Q1, podcast ad skipping, pyramids where they shouldn't be and more.