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EMARKETER

Combining FAST and over-the-air strengthens audience measurement

Article by Marisa Jones  |  Nov 25, 2025
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Combining FAST and over-the-air strengthens audience measurement
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Topics
Connected TVs
TV
Digital Video
United States

The news: Nielsen and Lionsgate are broadening their partnership to incorporate measurement of MovieSphere, Lionsgate’s free ad-supported streaming TV (FAST) channel, and its digital network MovieSphere Gold. This makes Lionsgate the first company to have Nielsen measure both a FAST channel and a digital network.

Starting next month, the initiative will measure viewing in roughly 130 local TV markets by combining audience data from MovieSphere’s FAST channel with over-the-air (OTA) viewership from MovieSphere Gold’s local affiliates.

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