Adoption of subscription OTT video services is taking off across the EU-5. Between 2018 and 2022, the number of subscription OTT video users will increase from 72.6 million to 93.4 million, or more than 28% of the population.View this Report
Scott Rosenberg, Roku’s senior vice president and general manager of platform, spoke about how the digital video company approaches programmatic ad selling.
Senior Vice President, General Manager, Platform
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How Tech Vendors Are Banking On Connected TV
Sep 24, 2018
Ad tech vendors are trying to make bank from the digitization of TV advertising.
As OTT Subscriptions Grow Worldwide, Which Markets Is Netflix Winning?
Aug 30, 2018
In primarily English-language countries, Netflix has a clear track record of success, with a majority of over-the-top users in those markets using its services. But if it hasn’t filled out its slate of localized content, adoption is slower.
The Rapidly Shifting Video Market
Aug 13, 2018
How large is the market for subscription video services like Netflix and Amazon Prime, and what impact are they having on the pay TV sector? In today’s “Behind the Numbers,” eMarketer analysts and forecasters dig into the latest forecasts and discuss the factors that are changing the ways consumers watch video.
Social Networks Get Serious About TV-Style Programming
Aug 09, 2018
Long-form video is spreading across social media. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.
Canada Streaming Video 2018
Aug 02, 2018
As Netflix and other OTT video services gather momentum, Canada’s cable industry and policymakers are responding with action, including the launch of a variety of services over the past few years.
Netflix and the Global OTT Video Market
Aug 02, 2018
How are video viewing habits changing around the world, and how big a presence is Netflix? In the latest episode of “Behind the Numbers,” eMarketer’s Shelleen Shum discusses global video trends, intriguing regional patterns and the importance of local language content.
Share of YouTube Videos Worldwide that Are Flagged by Humans, by Reason for Flagging, Q1 2018 (% of total)
Jul 30, 2018
Share of YouTube Videos Worldwide that Were Removed Before vs. After Receiving Any Views, Q1 2018 (% of total)
Jul 30, 2018
The World Cup Podcast
Jul 20, 2018
In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Paul Verna and Yory Wurmser dig into the audience data for this year's World Cup, and consider the future of soccer on digital.
US Linear Over-the-Top (OTT) Viewers and Penetration, 2017-2022 (millions, % change and % of population)
Jul 19, 2018
eMarketer Releases New Worldwide OTT Video Service Figures
Jul 18, 2018
Nearly 765 million people across the globe will use a subscription over-the-top video service at least once per month this year, according to our latest forecast. This total will represent 10.2% of the global population and 32.1% of digital video viewers.
Subscription Service* Status According to US Paid Subscription Subscribers, by Category, June 2018 (% of respondents)
Jul 17, 2018