Digital Video
Reports
Sports OTT Landscape in Mexico
Affordable pay TV plans have kept sports broadcasting largely within traditional channels in Mexico, but consumer demand for live video on all screens is pushing media giants to offer streaming options and opening opportunities for outside players.
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Interviews
Roku Eschews Open Exchanges for Premium Deals
Scott Rosenberg, Roku’s senior vice president and general manager of platform, spoke about how the digital video company approaches programmatic ad selling.
Scott Rosenberg
Senior Vice President, General Manager, Platform
Roku
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US Digital Video Viewers and Penetration, 2018-2023 (millions, % of internet users and % of population)
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More On: Digital Video
See AllWill Ad Measurement Challenges Stifle OTT Growth?
Mar 15, 2019
Despite OTT ad spend's surge, it’s still small compared with the $69.2 billion that US advertisers are projected to spend on linear TV. For some advertisers, measurement challenges prevent them from investing more in OTT.
Next on Netflix: Advertising?
Feb 11, 2019
Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming space?
Esports Playing in the Big Leagues Now
Feb 05, 2019
In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million.
Does OTT Have an Ad Fraud Problem?
Feb 04, 2019
Over-the-top video inventory demand is very strong, but the supply of impressions is limited. This has created an opportunity for fraudsters to trick advertisers into buying inventory that does not really exist.
What Type of YouTube Content Do UK Child/Teen YouTube Users View? (% of respondents, by age, June 2018)
Jan 29, 2019
Sports OTT Landscape in South Korea
Jan 24, 2019
Streaming services, telco-based platforms and hybrid players are disrupting sports TV broadcasting in South Korea. A shift toward mobile is also drawing sports fans away from legacy media.
Sports OTT Landscape in India
Jan 24, 2019
In India, disruption in the sports broadcasting industry is coming mainly from mobile, as smartphones and better access to data in rural areas have expanded the market for streaming. Top OTT providers include Hotstar, SonyLIV, JioTV and Airtel TV.
Sports OTT Landscape in Germany
Jan 24, 2019
In Germany, telecoms and digital video giants such as Deutsche Telekom, Sky, Eurosport, Amazon and DAZN are fiercely competing for sports rights with public TV broadcasters ARD and ZDF.
Sports OTT Landscape in Brazil
Jan 24, 2019
Traditional TV dominates sports broadcasting in Brazil, but digital platforms are taking hold, including OTT services run by media conglomerates and social media players that are vying for high-profile sports rights.
Sports OTT Landscape in Canada
Jan 24, 2019
The sports video streaming landscape in Canada is a mix of legacy TV network groups Bell Media and Rogers Media; digital media giants such as Facebook, Twitter and Amazon; and independent startups like DAZN.
Sports OTT Landscape in France
Jan 24, 2019
A new crop of sports OTT services has emerged in France. Top players include TV networks, Amazon, Eurovision Sports and Mediapro. The lines between TV and digital are blurring, as providers and consumers use multiple platforms and devices.
Sports OTT Landscape in China
Jan 24, 2019
State media network China Central Television (CCTV) is the main purveyor of sports programming in China, but OTT players, including Alibaba, Tencent and Baidu, have disrupted the ecosystem by securing streaming rights to major sports properties.
