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How Tech Vendors Are Banking On Connected TV

Sep 24, 2018

Ad tech vendors are trying to make bank from the digitization of TV advertising.

As OTT Subscriptions Grow Worldwide, Which Markets Is Netflix Winning?

Aug 30, 2018

In primarily English-language countries, Netflix has a clear track record of success, with a majority of over-the-top users in those markets using its services. But if it hasn’t filled out its slate of localized content, adoption is slower.

The Rapidly Shifting Video Market

Aug 13, 2018

How large is the market for subscription video services like Netflix and Amazon Prime, and what impact are they having on the pay TV sector? In today’s “Behind the Numbers,” eMarketer analysts and forecasters dig into the latest forecasts and discuss the factors that are changing the ways consumers watch video.

Social Networks Get Serious About TV-Style Programming

Aug 09, 2018

Long-form video is spreading across social media. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.

Canada Streaming Video 2018

Aug 02, 2018

As Netflix and other OTT video services gather momentum, Canada’s cable industry and policymakers are responding with action, including the launch of a variety of services over the past few years.

Netflix and the Global OTT Video Market

Aug 02, 2018

How are video viewing habits changing around the world, and how big a presence is Netflix? In the latest episode of “Behind the Numbers,” eMarketer’s Shelleen Shum discusses global video trends, intriguing regional patterns and the importance of local language content.

The World Cup Podcast

Jul 20, 2018

In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Paul Verna and Yory Wurmser dig into the audience data for this year's World Cup, and consider the future of soccer on digital.

eMarketer Releases New Worldwide OTT Video Service Figures

Jul 18, 2018

Nearly 765 million people across the globe will use a subscription over-the-top video service at least once per month this year, according to our latest forecast. This total will represent 10.2% of the global population and 32.1% of digital video viewers.