UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.View this Report
Scott Rosenberg, Roku’s senior vice president and general manager of platform, spoke about how the digital video company approaches programmatic ad selling.
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Consumers in Canada Who Use Select Video Technologies, by Native Language, Fall 2018 (% of respondents in each group)
Consumers in Canada Who Watch TV Exclusively via the Internet, by Native Language, 2014-2018 (% of respondents in each group)
Consumers in Canada Who Watch TV Exclusively via the Internet, by Age, 2015-2018 (% of respondents in each group)
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Why Short-Form Video Apps Are So Popular in China
Jan 02, 2020
Short-form video apps arrived in China in early 2017 and have established themselves as viable entertainment options, allowing users to create content in 15- and 60-second spurts. In fact, we estimate that average daily time spent with short-form video among mobile internet users has risen from 9.9% of total mobile internet time in Q3 2018 to 13.5% in Q2 2019. Meanwhile, time spent on over-the-top (OTT) apps experienced a slight decline.
China Advertising Year in Review: Trends from 2019 that Are Here to Stay
Dec 26, 2019
China has proven to be a hotbed for digital innovations, especially in the past few years. During this time, marketers worldwide have observed the latest trends coming out of the country, applying what they learn to their own markets.
Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile
Dec 19, 2019
Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).
Facebook’s Year in Review: Grading Its Progress on Three Big Questions
Dec 16, 2019
At the end of last year, we asked three important questions about Facebook in 2019.
In the US, Netflix Grabs the Most Attention, but Its Reign Will Be Challenged
Dec 10, 2019
Netflix and YouTube may be the video platforms US adults are watching most, but their days at the top may be numbered. New services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further. According to our first forecast on time spent watching Netflix and YouTube, both platforms will see their share of daily video time drop in the coming years.
Q4 2019 Digital Video Trends
Dec 05, 2019
Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.
How China's Bilibili Is Capitalizing on Vlogging and Other Emerging Video Trends in the Country
Dec 05, 2019
As internet users in China become highly fluent in short-form content creation, "vlogging"—which has not been as popular in the country like it is in the US—seems like a logical next step. And indeed, new research shows that vlogs (video blogs) are on the rise in China. Video platforms like the Tencent- and Alibaba-backed Bilibili are now capitalizing on this type of creator-driven content.
US Connected TV Advertising 2019
Nov 25, 2019
Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.