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Marketers Are Split on How They Define OTT

Marketers Are Split on How They Define OTT

May 17, 2019

In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.

Advanced TV Is the New Frontier for DSPs

Advanced TV Is the New Frontier for DSPs

May 14, 2019

While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.

Users Still Demand Licensed Content from OTT Platforms

Users Still Demand Licensed Content from OTT Platforms

May 10, 2019

While digital video platforms like Netflix are investing heavily in producing their own original shows, many people prefer to watch licensed content when they stream video.

Putting the Everywhere in 'TV Everywhere'

Putting the Everywhere in 'TV Everywhere'

Apr 25, 2019

At a time when marketers demand their ads be highly viewable and are agnostic about what device they’ll reach captive users on, video viewing in the bathroom is a diamond in the rough.