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EMARKETER

The YouTube Advertising Opportunity

Market Insights for Sales Teams

Report by Bill Fisher  |  Jul 23, 2025
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About This Report
YouTube’s strength is that it’s many things to many people. But that also makes it harder for marketers to reach audiences on the platform. This report outlines YouTube’s challenges and explains how marketers can make the most of the YouTube opportunity.
Topics
Digital Video
Digital Advertising
Worldwide

This report examines the YouTube opportunity for advertisers across each facet of its media footprint (from podcasts to Shorts to high-quality long-form video). It outlines how agencies and solution providers can help brands fully realize the huge, and so far relatively untapped, advertising opportunity that YouTube presents.

This deck will:

  • Size the YouTube advertising opportunity for marketers
  • Outline the complexity of the YouTube ad reality for marketers
  • Provide guidance on how to address and overcome this complexity

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Bill Fisher

Contributors

Rahul Chadha
Director, Report Editing
Eleni Digalaki
Blake Droesch
Donte Gibson
Senior Charts Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Kyndall Krist
Senior Copy Editor
Emma Noyes
Graphic Designer, Data Visualization
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
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