Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.View this Report
Mike Sands, co-founder and CEO of Signal, discusses how companies use marketing data to modify their merchandising efforts, and why they need to pay extra close attention to Amazon.
Co-Founder and CEO
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How Do Senior Marketing Executives Worldwide Feel GDPR Has Affected Customer Relationships? Q3 2018 (% of respondents)
How Do Senior Marketing Executives Worldwide Expect GDPR Regulations to Affect Customer Experience? Q3 2018 (% of respondents)
What Do US Retail Professionals Think About Measuring the In-Store Experience? June 2018 (% of respondents)
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Customer Experience Roundup 2018
Sep 21, 2018
Customer experience has become one of the biggest areas of business focus across industries. One way that adds value to a consumer’s shopping journey is authentic, tailored content. eMarketer has curated this Roundup of articles, insights and interviews to zero in on the trends affecting content marketing today—from creation and personalization to brand safety and more.
Digital Advertising on Amazon and the Duopoly—What It Means for Everyone Else
Sep 13, 2018
In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examines the reasons why it's still important for brands to work with other platforms and publishers.
Customer Experience Execs Adapting to Millennial Expectations
Aug 15, 2018
Millennials have been the focus of advertisers, retailers and media for over a decade. Marketers are recognizing this massive shift, but not all are capable of meeting the expectations of younger consumers.
KPIs Used for Customer Experience Efforts According to US Customer Experience Executives, Q1 2018 (% of respondents)
Aug 10, 2018
How Effective Is US Customer Experience (CX) Executives' CX Strategies for Select Channels? Q1 2018 (% of respondents)
Aug 10, 2018
How Do US Internet Users Prefer to Interact with a Brand/Website's Customer Support Team? Aug 2018 (% of respondents in each group)
Aug 08, 2018
How Legacy Systems Stifle Marketing Analytics
Aug 01, 2018
Old tech and organizational structures make life difficult for marketers who want to utilize user data in novel ways.
Customer Experience—Driving Engagement with Data, Analytics and AI
Jul 31, 2018
eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.
How Do US Digital Banking Users Prefer to Address Issues with Their Banking Provider? May 2018 (% of respondents)
Jul 26, 2018
Brands Need to Diversify Their Loyalty Strategy or Risk Being Left Behind
Jul 24, 2018
Michela Baxter, senior director of loyalty at HelloWorld, discusses how brands can move away from the old notions of loyalty programs and meet new consumer expectations.
Loyalty Programs Depend on Data, and Getting Data Depends on Trust
Jul 24, 2018
Guy Cierzan, executive vice president and managing director at ICF Olson, explains how brands can build consumer trust and strengthen their loyalty programs as a result.
Internet Users Worldwide Who Prefer Artificial Intelligence vs. Human Interaction When Making Select Purchase Types, May 2018 (% of respondents)
Jul 09, 2018
Real-Time Customer Analytics Challenges According to Marketers Worldwide, March 2018 (% of respondents)
Jul 08, 2018
Preferred Method for Interacting with a Brand/Website's Customer Support Team Among US Internet Users, by Age, July 2018 (% of respondents in each group)
Jul 03, 2018