Customer Experience

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How Kia Harnesses the Power of Big Data to Engage Its Customers

May 17, 2018

Nathalie Choy, national manager of digital, social and CRM marketing at Kia Motors America, discusses the challenges that come with unifying customer data and analytics in order to improve customer engagement.

How Brands Link Offline Activity to Mid-Funnel Customer Engagement

May 17, 2018

Ashwin Navin, co-founder and CEO of Samba TV, explains what forms of data are critical for fleshing out mid-funnel engagement.

Using Engagement Metrics to Predict Real Business Outcomes

May 17, 2018

Jennifer Zeszut, co-founder and chief customer officer of Beckon, discusses how brands are turning customer engagement metrics into scores and ratings that predict real business outcomes.

How Marketers Across Industries Use Customer Engagement to Drive Loyalty, Sales

May 17, 2018

Lisa Henderson, managing director and chief client officer of Epsilon, discusses how various industries use customer engagement to drive real business outcomes.