Customer Experience

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Customer Experience Roundup 2018

Sep 21, 2018

Customer experience has become one of the biggest areas of business focus across industries. One way that adds value to a consumer’s shopping journey is authentic, tailored content. eMarketer has curated this Roundup of articles, insights and interviews to zero in on the trends affecting content marketing today—from creation and personalization to brand safety and more.

Digital Advertising on Amazon and the Duopoly—What It Means for Everyone Else

Sep 13, 2018

In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examines the reasons why it's still important for brands to work with other platforms and publishers.

Customer Experience Execs Adapting to Millennial Expectations

Aug 15, 2018

Millennials have been the focus of advertisers, retailers and media for over a decade. Marketers are recognizing this massive shift, but not all are capable of meeting the expectations of younger consumers.

How Legacy Systems Stifle Marketing Analytics

Aug 01, 2018

Old tech and organizational structures make life difficult for marketers who want to utilize user data in novel ways.

Customer Experience—Driving Engagement with Data, Analytics and AI

Jul 31, 2018

eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.

Brands Need to Diversify Their Loyalty Strategy or Risk Being Left Behind

Jul 24, 2018

Michela Baxter, senior director of loyalty at HelloWorld, discusses how brands can move away from the old notions of loyalty programs and meet new consumer expectations.

Loyalty Programs Depend on Data, and Getting Data Depends on Trust

Jul 24, 2018

Guy Cierzan, executive vice president and managing director at ICF Olson, explains how brands can build consumer trust and strengthen their loyalty programs as a result.