Key stat: 80% of adults in France, the UK, and the US say well-integrated, non-disruptive ads are important factors in a high-quality media experience, according to The Trade Desk research conducted by PA Consulting in June 2025.

Beyond the Chart

• Premium placement delivers measurable ROI: Ads in high-quality environments lift purchase intent by 40% and boost brand trust by 85%, according to the same data.
• 93% of consumers skip or block ads, according to October 2025 data from Clutch, underscoring why seamless integration matters more than ever.

Use This Chart

Drop this in your next media planning deck to benchmark ad experience expectations. Show this to publishers pitching premium inventory and use the 80% integration benchmark to evaluate their ad load. When defending budget for premium placements, cite the 40% purchase intent lift to justify higher CPMs.

Related Reports

• Digital Video Forecast and Trends Q3 2025 (EMARKETER subscription required)
• Ad Measurement Trends H2 2025 (EMARKETER subscription required)

Methodology: Data is from the October 2025 The Trade Desk report titled "The Value of Premium" conducted by PA Consulting. 4,500 adults ages 18+ were surveyed during June 2025 in France, the UK, and the US (n=1,500 each). The samples were representative of each country's national population by age, gender, and regionality. All respondents had used at least 1 type of media in the previous 2 weeks.