Consumer Attitudes on Marketing
Ad blocking is more prevalent in Germany than any other country in Europe. More than one-quarter of the entire population—21.4 million people—will block ads on a PC and/or mobile device this year.View this Report
Diana Verde Nieto, co-founder and CEO of Positive Luxury, discusses how the affluent demographic—and luxury itself—has changed.
Diana Verde Nieto
Co-Founder and CEO
There are 607 charts about 'Consumer Attitudes on Marketing'
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What Is the Primary Thing US Business Professionals Would Change About Emails from Brands? June 2018 (% of respondents)
What Aspect of Reading a Brand Email on a Smartphone Do US Business Professionals Find Most Annoying? June 2018 (% of respondents)
What Is the Most Frustrating Way Brand Emails Lack Personalization According to US Business Professionals? June 2018 (% of respondents)
More On: Consumer Attitudes on MarketingSee All
Digital Advertising on Amazon and the Duopoly—What It Means for Everyone Else
Sep 13, 2018
In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examines the reasons why it's still important for brands to work with other platforms and publishers.
Email Isn't Social Media, but It's Still Pretty Popular
Aug 27, 2018
With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.
Consumers Expect Brands to Be Open and Honest on Social Media
Aug 20, 2018
Not only do consumers want businesses to be open and honest in their social posts, they actually hold businesses to a higher standard than they hold for themselves.
How Important Is Email Personalization from Brands to US Business Professionals? 2017 & 2018 (% of respondents)
Aug 17, 2018
US Internet Users' Reactions to Brand Transparency on Social Media, May 2018 (% of respondents)
Aug 14, 2018
What Topics Do US Internet Users Want Brands to Be Transparent About on Social Media? May 2018 (% of respondents)
Aug 14, 2018
What Industries Do US Internet Users Want Transparency from on Social Media? May 2018 (% of respondents)
Aug 14, 2018
Content Marketing Goof: Posting a 'Story' When Consumers Want a Coupon
Aug 10, 2018
A new survey finds a bit of common ground between marketers' priorities and consumers' preferences when it comes to content posted on social platforms.
US Internet Users' Reactions to Podcast Ads Read* by Host vs. Radio Ads, Dec 2017 (% of respondents)
Jul 24, 2018
Reasons that US Smartphone Owners Unsubscribe from a Brand/Company's Mobile Messaging, March 2018 (% of respondents)
Jul 19, 2018
State of Mind When US Mobile Users Are Most Receptive to Mobile Ads, April 2018 (% of respondents)
Jul 18, 2018
Attitudes Toward Social Media Ads According to Internet Users in Germany, Jan 2018 (% of respondents)
Jul 16, 2018
US Internet Users Who Are Encouraged to Make a Digital Purchase from a Retailer After Seeing Their Print Ad, by Demographic, March 2018 (% of respondents in each group)
Jul 10, 2018
Type of Ads/Marketing for Digital Disruptor Brands* that US Internet Users Remember Most, May 2018 (% of respondents)
Jun 29, 2018