Consumer Attitudes on Marketing

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Digital Advertising on Amazon and the Duopoly—What It Means for Everyone Else

Sep 13, 2018

In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examines the reasons why it's still important for brands to work with other platforms and publishers.

Email Isn't Social Media, but It's Still Pretty Popular

Aug 27, 2018

With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.

Consumers Expect Brands to Be Open and Honest on Social Media

Aug 20, 2018

Not only do consumers want businesses to be open and honest in their social posts, they actually hold businesses to a higher standard than they hold for themselves.

Content Marketing Goof: Posting a 'Story' When Consumers Want a Coupon

Aug 10, 2018

A new survey finds a bit of common ground between marketers' priorities and consumers' preferences when it comes to content posted on social platforms.