Consumer Attitudes on Marketing
This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.View this Report
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Senior Trend Analyst
There are 630 charts about 'Consumer Attitudes on Marketing'
Most Recent Charts
US Ad-Supported Video Viewers' Attitudes Toward Ads on Free Video Services* Compared with TV Ads, Sep 2018 (% of respondents)
Internet Users in Select Countries Who Think Marketers Spend Too Much Time Looking for Ways to Force Them to Pay Attention to Their Messages and Not Enough Time Thinking of Ways to Make Them Want to Pay Attention, July 2018 (% of respondents)
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Five Charts: Why Users Are Fed Up with Digital Ads
Oct 16, 2018
Invasive and retargeted ads are turning some people to ad blocking. Surveys indicate that users are increasingly finding digital ads to be too intrusive.
What Motivates US Digital Buyers to Purchase from a Display Ad? (% of respondents, June 2018)
Sep 26, 2018
What Gifts Do US Parents Plan to Give Their Daughters vs. Sons for the Holidays in 2018? (% of respondents)
Sep 25, 2018
How Often Do US Internet Users Interact with Specific Types of Ads? (% of respondents, Sep 2018)
Sep 19, 2018
What Advertising Aspects Appeal to US Internet Users During the Holidays and Have the Greatest Impact on Gift Buying Decisions? July 2018 (% of respondents)
Sep 18, 2018
Internet Users in Australia Who Are Willing to Pay for Content to Avoid Ads, by Content Type, June 2018 (% of respondents)
Sep 16, 2018
Digital Advertising on Amazon and the Duopoly—What It Means for Everyone Else
Sep 13, 2018
In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examines the reasons why it's still important for brands to work with other platforms and publishers.
Email Isn't Social Media, but It's Still Pretty Popular
Aug 27, 2018
With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.
Consumers Expect Brands to Be Open and Honest on Social Media
Aug 20, 2018
Not only do consumers want businesses to be open and honest in their social posts, they actually hold businesses to a higher standard than they hold for themselves.