Consumer Attitudes on Marketing

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Which Types of Ads Annoy Consumers Most?

Which Types of Ads Annoy Consumers Most?

Aug 29, 2019

Consumers’ reasons for blocking ads point sharply in the direction of user experience. It’s clear internet users are unhappy with ad loads overall, but there are also some types of ads they like more—or less. The ones that provoke the most ire are those that get in the way of consumers’ ability to view the content they have sought out.