Consumer Attitudes on Marketing

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Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave

Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave

May 11, 2019

While the ability to identify customers across marketing channels has improved, most marketers still struggle to deliver data-driven experiences across all touchpoints.

Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads

Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads

May 01, 2019

According to an April 2019 survey of global consumers from mobile video ad network AdColony, three in five respondents said they encounter offensive content on Facebook, and about half that figure noted the same was true of YouTube. Inappropriate content appearing on Google, in mobile games, or on platforms like Instagram and Snapchat was less likely, but still apparent.

Phone Dead? Just Head to Your Nearest Retailer

Mar 08, 2019

In-store charging stations offer a solutions for brick and mortars desperate to stay relevant.

Facial Recognition Brings Opportunity ... and Privacy Concerns

Facial Recognition Brings Opportunity ... and Privacy Concerns

Mar 06, 2019

Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.

What a Difference an 'E' Makes

What a Difference an 'E' Makes

Mar 04, 2019

What happens when you add the letter 'E' to 5G, as AT&T is planning to do by changing the LTE symbol to 5GE?