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ChatGPT’s web traffic nearly tripled in a year

Article by Emmy Liederman  |  Aug 15, 2025
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ChatGPT’s web traffic nearly tripled in a year
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Topics
Artificial Intelligence (AI)
Search Ad Spending
Search
United States
ChatGPT's Steady Growth Shows Evolution From Novelty to Routine
E-Mail ChartDownload

Key stat: ChatGPT saw 52.2 million US unique visitors in June, up 180.6% from last July, per Comscore.

Beyond the chart:

  • 58% of US adults have viewed a search result page that included an AI-generated summary, per a March Pew Research Center survey.
  • 15% of traditional Google searches lead users to click on a link, compared to only 8% of pages with an AI summary, according to a March Pew Research Center survey.

Use this chart: As more consumers turn to AI tools like ChatGPT for search, marketers can use this chart to focus on staying relevant in AI-generated answers by studying what generative engines optimize for, like clarity, authority, and a conversational tone.

Related EMARKETER reports:

Note: Data was provided to EMARKETER by Comscore.

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