More than eight in 10 consumers search for information online, and most of them conduct this activity on mobile devices as well as PCs. Many also now use even newer channels like visual and voice.View this Report
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Sources that Influenced Where/What Internet Users in Mexico Purchased* During El Buen Fin 2019**, Dec 2019 (% of respondents)
Types of Technology US Internet Users Are Most Excited About Being Part of Their Shopping Experience, Nov 2019 (% of respondents)
Industries UK/US Internet Users Believe Offer the Best Personal Data Protection, Sep 2019 (% of respondents)
More On: SearchSee All
Mobile Search Ad Performance Plays Catch-Up
Jan 08, 2020
The rise of smartphones has transformed search behavior, with almost two-thirds of the US population expected to search on smartphones this year—a phenomenon that has changed how search results look and allowed users to start searching with their voice or an image.
Do Most Searches Really Start on Amazon?
Jan 07, 2020
Historically, most marketers have equated search with general search engines—especially Google. But many of consumers’ most commercially oriented queries are entered directly on retail sites. And for the most part, that means Amazon.
Google Dominates US Search, but Amazon Is Closing the Gap
Oct 14, 2019
The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google’s share of search ad revenues will drop, while that of Amazon will grow over the next two years.