Search

Reports

More On: Search

See All
Mobile Search Ad Performance Plays Catch-Up

Mobile Search Ad Performance Plays Catch-Up

Jan 08, 2020

The rise of smartphones has transformed search behavior, with almost two-thirds of the US population expected to search on smartphones this year—a phenomenon that has changed how search results look and allowed users to start searching with their voice or an image.

Do Most Searches Really Start on Amazon?

Do Most Searches Really Start on Amazon?

Jan 07, 2020

Historically, most marketers have equated search with general search engines—especially Google. But many of consumers’ most commercially oriented queries are entered directly on retail sites. And for the most part, that means Amazon.

Google Dominates US Search, but Amazon Is Closing the Gap

Oct 14, 2019

The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google’s share of search ad revenues will drop, while that of Amazon will grow over the next two years.