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In China, Smart Speaker Adoption Is Booming

Nov 09, 2018

Alibaba's Singles' Day is expected to be the biggest selling day for smart speakers in China, and a key driver to adoption in the market.

The Smart Speaker Series: Seniors | Infographic

Nov 02, 2018

Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.

The Smart Speaker Series: Baby Boomers | Infographic

Nov 01, 2018

This year, we expect 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.

The Smart Speaker Series: Gen X | Infographic

Oct 31, 2018

Younger Gen Xers and older millennials behave similarly when it comes to smart speakers. Like millennials, Gen Xers are also early adopters of the technology, though at a slightly lower level.

The Smart Speaker Series: Millennials | Infographic

Oct 30, 2018

This year, 24.9 million US millennials—or more than a third of the millennial population—will use a smart speaker, a 38.3% increase from 2017, according to eMarketer estimates.

The Smart Speaker Series: Kids & Teens | Infographic

Oct 29, 2018

Kids and teens may not be old enough to buy a smart speaker, but that's not stopping them from spending a lot of time with voice technology.