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Learn More →Global Media Intelligence 2026: Latin America
The Global Media Intelligence Report 2026
Regional Media Distinctions Are Reinforced, While the Use of AI Is Widespread Globally
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Table of Contents
What’s Inside
Latin America in Perspective
Brazil
Mexico
Argentina
Chile
Colombia
Chart Overview by Country
Media Gallery
About This Report
Latin America’s media habits are intensely mobile, social, and streaming-driven. Smartphones anchor daily consumption, while connected TV (CTV) extends it to bigger screens, and AI gains ground as a tool for information discovery.
Table of Contents
What’s Inside
Latin America in Perspective
Brazil
Mexico
Argentina
Chile
Colombia
Chart Overview by Country
Media Gallery
We prepared this report with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.
What’s Inside
The Latin America Global Media Intelligence (GMI) Report includes poll results from Argentina, Brazil, Chile, Colombia, and Mexico. The polling was conducted by consumer research firm GWI in 2026. Click each link to view charts displaying the following metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer video viewers
- Creator membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
- AI users by function
authors
EMARKETER Editors
Contributors
- Paul Briggs
- Principal Analyst
- Rahul Chadha
- Director, Report Editing
- Man-Chung Cheung
- Eleni Digalaki
- VP, Global Content Operations
- Nikolai Dineros
- Copy Editor
- Erika Huber
- Director, Report Editing
- Madan Kumar
- Copy Editor
- Penelope Lin
- Director, Data Visualization
- Jennifer Pearson
- VP, Research
- Heather Sprung
- Director, Report Editing
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Data Visualization Editor
- Jherr Daven Velasco
- Data Visualization Editor
- Yoram Wurmser
- Principal Analyst
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