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Learn More →Global Media Intelligence 2026: Middle East and Africa
The Global Media Intelligence Report 2026
Regional Media Distinctions Are Reinforced, While the Use of AI Is Widespread Globally
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Table of Contents
What’s Inside
Middle East and Africa in Perspective
Egypt
Israel
Saudi Arabia
South Africa
UAE
Chart Overview by Country
Media Gallery
About This Report
The Middle East and Africa region has the highest digital time spent among all regions. The GMI report for the region is a deep dive into its shifting habits relating to time spent with media, media adoption, and device ownership.
Table of Contents
What’s Inside
Middle East and Africa in Perspective
Egypt
Israel
Saudi Arabia
South Africa
UAE
Chart Overview by Country
Media Gallery
We prepared this report with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.
What’s Inside
The Middle East and Africa (MEA) report of the Global Media Intelligence (GMI) includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the UAE. The polling was conducted by consumer research firm GWI in H1 2026. Click each link to view charts displaying the following metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer video viewers
- Creator membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
- AI users by function
authors
EMARKETER Editors
Contributors
- Paul Briggs
- Principal Analyst
- Rahul Chadha
- Director, Report Editing
- Man-Chung Cheung
- Eleni Digalaki
- VP, Global Content Operations
- Nikolai Dineros
- Copy Editor
- Erika Huber
- Director, Report Editing
- Madan Kumar
- Copy Editor
- Penelope Lin
- Director, Data Visualization
- Jennifer Pearson
- VP, Research
- Heather Sprung
- Director, Report Editing
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Data Visualization Editor
- Jherr Daven Velasco
- Data Visualization Editor
- Yoram Wurmser
- Principal Analyst
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