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About
Global Media Intelligence 2026: Central and Eastern Europe
The Global Media Intelligence Report 2026
Regional Media Distinctions Are Reinforced, While the Use of AI Is Widespread Globally
We prepared this report with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.
What’s Inside
The Central and Eastern Europe Global Media Intelligence (GMI) report includes poll results from Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Serbia, and Turkey*. The polling was conducted by consumer research firm GWI in 2026. Click each link to view charts displaying the following metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer video viewers
- Creator membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
- AI users by function
*Russia has been excluded from this report, which may affect some regional YoY analysis.
authors
EMARKETER Editors
Contributors
- Paul Briggs
- Principal Analyst
- Rahul Chadha
- Director, Report Editing
- Man-Chung Cheung
- Eleni Digalaki
- VP, Global Content Operations
- Nikolai Dineros
- Copy Editor
- Erika Huber
- Director, Report Editing
- Madan Kumar
- Copy Editor
- Penelope Lin
- Director, Data Visualization
- Jennifer Pearson
- VP, Research
- Heather Sprung
- Director, Report Editing
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Data Visualization Editor
- Jherr Daven Velasco
- Data Visualization Editor
- Yoram Wurmser
- Principal Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
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