Global Media Intelligence 2026: Canada

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About This Report
The GMI report for Canada is a deep dive into the country’s shifting habits relating to time spent with media, media adoption, and device ownership.
Table of Contents

We prepared this report with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.

What’s Inside

The Canada coverage in the Global Media Intelligence (GMI) Report includes poll results from H1 2026 conducted by GWI. Click here to view the charts for these metrics:

  • Average time spent with media
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer video viewers
  • Creator membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners
  • AI users by function

authors

EMARKETER Editors

Contributors

Paul Briggs
Principal Analyst
Rahul Chadha
Director, Report Editing
Man-Chung Cheung
Eleni Digalaki
VP, Global Content Operations
Nikolai Dineros
Copy Editor
Erika Huber
Director, Report Editing
Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Jennifer Pearson
VP, Research
Heather Sprung
Director, Report Editing
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Data Visualization Editor
Jherr Daven Velasco
Data Visualization Editor
Yoram Wurmser
Principal Analyst
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