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Learn More →Global Media Intelligence 2026: Western Europe
The Global Media Intelligence Report 2026
Regional Media Distinctions Are Reinforced, While the Use of AI Is Widespread Globally
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Table of Contents
What’s Inside
Western Europe in Perspective
France
Germany
UK
Country Overviews
Chart Overview by Country
Media Gallery
About This Report
Western Europe pairs widespread digital access with unusually durable traditional media habits. Streaming is mainstream, but TV and radio remain strong as mature device markets and selective digital behaviors set the region apart.
Table of Contents
What’s Inside
Western Europe in Perspective
France
Germany
UK
Country Overviews
Chart Overview by Country
Media Gallery
We prepared this report with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.
What’s Inside
The Western Europe Global Media Intelligence (GMI) Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK. The polling was conducted by consumer research firm GWI in H1 2026. Click each link to view charts displaying the following metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer video viewers
- Creator membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
- AI users by function
authors
EMARKETER Editors
Contributors
- Paul Briggs
- Principal Analyst
- Rahul Chadha
- Director, Report Editing
- Eleni Digalaki
- VP, Global Content Operations
- Nikolai Dineros
- Copy Editor
- Erika Huber
- Director, Report Editing
- Sakina Thanawala
- Copy Editor
- Penelope Lin
- Director, Data Visualization
- Madan Kumar
- Copy Editor
- Jennifer Pearson
- VP, Research
- Heather Sprung
- Director, Report Editing
- Jherr Daven Velasco
- Data Visualization Editor
- Matt Torpey
- Senior Data Visualization Editor
- Yoram Wurmser
- Principal Analyst
- Man-Chung Cheung
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