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Learn More →Global Media Intelligence 2026: United States
The Global Media Intelligence Report 2026
Regional Media Distinctions Are Reinforced, While the Use of AI Is Widespread Globally
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Table of Contents
What’s Inside
US in Perspective
Chart Overview
Media Gallery
About This Report
The US media market pairs near-universal streaming with deep gaming and audio engagement. Extensive device ownership fuels heavy entertainment use, while AI adoption remains more measured.
Table of Contents
What’s Inside
US in Perspective
Chart Overview
Media Gallery
We prepared this report with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.
What’s Inside
The US coverage in the Global Media Intelligence (GMI) Report includes poll results from H1 2026 conducted by GWI. Click here to view the charts for these metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer video viewers
- Creator membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
- AI users by function
authors
EMARKETER Editors
Contributors
- Paul Briggs
- Principal Analyst
- Rahul Chadha
- Director, Report Editing
- Eleni Digalaki
- VP, Global Content Operations
- Nikolai Dineros
- Copy Editor
- Erika Huber
- Director, Report Editing
- Heather Sprung
- Director, Report Editing
- Madan Kumar
- Copy Editor
- Jennifer Pearson
- VP, Research
- Penelope Lin
- Director, Data Visualization
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Data Visualization Editor
- Yoram Wurmser
- Principal Analyst
- Jherr Daven Velasco
- Data Visualization Editor
- Man-Chung Cheung
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