The 16th annual Global Media Intelligence (GMI) Report is a reference guide to consumer media habits in 49 countries worldwide. It’s a deep dive into time spent with media, traditional and digital media adoption, and digital device ownership across seven regions: North America (including the US and Canada), East Asia and Oceania (including China), South and Southeast Asia, Western Europe, Central and Eastern Europe, Latin America, and the Middle East and Africa. This report highlights key trends at a global level.

Key Question: How are emerging formats shifting media consumption around the world? 

Key Stat: Both social media and short video time spent categories exceeded 7 hours weekly this year.