Social Media Usage
- Is social media use declining?
- What social media do millennials use?
- Which social media are used for which business and marketing purposes?
- How much time do users spend on social media?
In 2018, Asia-Pacific will be Facebook’s fastest-growing region for users. Uptake in India will drive growth, with its audience increasing 17.3% to 216.1 million.View this Report
Jane Buckingham, founder of research firm Trendera, discusses what social media apps are popular with today's teens.
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What Concerns Do US Internet Users Have About Making Purchases Through Social Media? May 2018 (% of respondents)
How Do US Internet Users Describe Their Overall Experience Interacting with Chatbots? May 2018 (% of respondents)
Average Time Spent per Day with Facebook, Instagram and Snapchat by US Adult Users of Each Platform, 2015-2020 (minutes)
Are US TV Viewers Confident that Digital Video/Social Media Platforms Will Keep Their Data Secure? June 2018 (% of respondents)
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More Millennials, Gen Z Are Using Social Apps
Sep 26, 2018
A May 2018 survey of younger US internet users found that many Gen Zers are using apps like YouTube and Snapchat a lot more than they did a year prior.
When News Meets Social
Sep 25, 2018
In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into a variety of data about news consumption on social properties. How many people get their news on social? And do they trust it?
The Weekly Listen: Even Pricier Phones, Social Anxiety and the Privacy Tables Are Turned
Sep 16, 2018
News Startup Launches on Facebook First
Aug 29, 2018
In the latest episode of "Behind the Numbers," eMarketer's Paul Verna and Patricia Orsini discuss whether a new Facebook-first news network called Progress News Network (PNN) can find an audience on the social platform.
In the UK, Younger Users Flock to Snapchat
Aug 27, 2018
Snapchat will overtake Facebook among 18- to 24-year-olds this year, according to eMarketer’s latest forecast on social network usage.
Which Social Networks Are US Users Most Likely On?
Aug 24, 2018
In the latest episode of our "Behind the Numbers" podcast, eMarketer's Debra Aho Williamson and Chris Bendtsen discuss how top social networks like Facebook, Snapchat and Instagram rank among different age groups.
Is Your CEO Tweeting Without Supervision?
Aug 22, 2018
Social media usage—both for personal and business use—is so widespread that occasional social implosions are relatively commonplace. How widespread? eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.
Consumers Expect Brands to Be Open and Honest on Social Media
Aug 20, 2018
Not only do consumers want businesses to be open and honest in their social posts, they actually hold businesses to a higher standard than they hold for themselves.
Do Social Posts Change Minds? Survey Says Yes
Aug 20, 2018
We may believe we’re each living in our own social media bubble full of like-minded folks, but new survey data suggests that some of us are being persuaded to change our minds thanks to social posts.
The Intern Podcast
Aug 17, 2018
We let the eMarketer interns take over the studio for a day so they could explain their digital behaviors to the world. Are these younger folks using Facebook the way they used to? What do they use each of the social media platforms for? What do they think about digital advertising? How do their spending habits vary?
Have US Adults Changed Their Views* Because of Something Seen on Social Media? June 2018 (% of respondents, by demographic)
Aug 15, 2018
Social Networks Get Serious About TV-Style Programming
Aug 09, 2018
Long-form video is spreading across social media. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.
Social Media Effectiveness Roundup 2018
Aug 08, 2018
The amount of time individuals spend with social networks continues to increase, especially with the proliferation of newer platforms like Instagram and Snapchat. US adults averaged approximately 51 minutes of daily time with social networks in 2017. eMarketer has curated this Roundup of articles, insights and interviews to help you reach social media users effectively.