Social Media Usage

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Apologies, Dating Apps and Privacy Tools

May 03, 2018

Facebook’s annual developer conference happened to take place just when the company might have liked to lower its profile just a bit. As it was, Facebook made some unexpected moves. In the latest episode of eMarketer’s “Behind the Numbers,” analyst Debra Aho Williamson highlights some of the developments.

Snap's Data Signals Users May Be Reluctantly Accepting Redesign

May 02, 2018

Snap's revenue declined from fourth-quarter levels, a surprisingly weak performance. But usage data held steady in the wake of a redesign that was widely criticized, signaling potential for future growth.

What's Changing, and What's Not, at Facebook and Twitter

Apr 27, 2018

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Debra Aho Williamson digs into first-quarter performance at Facebook and Twitter, and discusses their prospects for growth.

Facebook Users and Advertisers Appear to Be Standing Pat

Apr 26, 2018

Facebook released quarterly financial data for the first time since the Cambridge Analytica revelations, and the results show no sign of advertisers or users abandoning the platform.