Social Media Usage
- Is social media use declining?
- What social media do millennials use?
- Which social media are used for which business and marketing purposes?
- How much time do users spend on social media?
This report provides the key takeaways from our inaugural forecast on worldwide Snapchat users, as well as worldwide user data for Facebook, Instagram and Twitter.View this Report
There are 406 charts about 'Social Media Usage'
Most Recent Charts
What Actions Do US Internet Users Take When They Follow Brands on Social Media? (% of respondents, Feb 2019)
Are the Social Media Features that US Social Media Marketers Think Will Become Important the Same Ones that US Internet Users Want? (% of respondents, Feb 2019)
What Social Media Platforms Do US Affluent Travelers Use for Trip Inspiration/Planning? (% of respondents, 2019)
Do UK Teens* vs. Parents Think Select Social Media and Online Gaming Platforms Are Positive for Themselves/Their Children? (% of respondents, April 2019)
More On: Social Media UsageSee All
Smartphones Are the Overwhelming Driver of Social Referrals
Apr 29, 2019
As a last-touch channel, social networks have doubled in visit share to US retail sites in the past two years. And the overwhelming majority of social referrals come from smartphones, according to Q1 2019 data from Adobe Digital Insights.
How Social Media Users Have—and Have Not—Responded to Privacy Concerns
Apr 29, 2019
Facebook’s Cambridge Analytica scandal changed the way Americans think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.
Podcast | Why Facebook Is So Keen on Regulation
Apr 04, 2019
In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin discusses Mark Zuckerberg's recent op-ed in The Washington Post, in which he calls for new internet regulations.
Here’s How Facebook Has Restricted Ad Targeting
Mar 28, 2019
Data-sharing scandals and public outcry keep driving Facebook to change its ad targeting features. Here’s a list the ways Facebook has changed how ads can be targeted on its platform.