Social video’s momentum continues, signaling just how crucial video has become for social networks big and small. The emphasis on video has put social networks more directly in competition with streaming platforms, further blurring the lines between the two.

Key Question: How can marketers better understand and leverage social video’s rise?

Key Stat: By 2027, we expect US social video ad spending ($84.58 billion) to surpass TV and CTV ad spend combined ($82.72 billion).

This report can help you:

• Allocate budget for campaigns and develop media strategy (brands, agencies)
• Develop go-to-market strategy (media platforms)