Social Media Ad Spending
Social media ad spending includes paid advertising appearing within social networks, social network games and social network apps; but excludes spending by marketers that goes toward developing or maintaining a social network presence. eMarketer's forecasts, data and statistics include estimates for ... social media ad spending per social network user, per hour spent with social networks per person, and by share, growth and platform or venue (including Facebook, Instagram, LinkedIn, Snapchat, Twitter). eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
- How much is spent on social media advertising?
- What is the growth of social media ad spending?
- What social media platforms get the most spending?
Reports
Report by Nicole Perrin Mar 25, 2020
Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic
The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.
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