Social Media Ad Spending
- How much is spent on social media advertising?
- What is the growth of social media ad spending?
- What social media platforms get the most spending?
For the first time, we have created estimates for social network video ad spending, including Facebook, Snapchat and Twitter. In 2018, the segment will total $7.85 billion in ad spending.View this Report
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Natalie Malaszenko, senior vice president of marketing at Overstock.com, compares social network platforms for video advertising.
Senior Vice President, Marketing
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eMarketer Unveils Pinterest Ad Revenue Forecast
Oct 01, 2018
eMarketer expects the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.
Social Networks' Video Ad Revenues Balloon
Sep 28, 2018
US social network video ad revenues will grow sharply over the next several years, reaching $11.69 billion by 2020, according to eMarketer's new estimates. And one company in particular will win the lion's share: Facebook.
eMarketer Lowers Snap Ad Forecast
Sep 25, 2018
In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.
How Much Are Marketers Spending on Social Video Advertising?
Sep 19, 2018
Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer's "Behind the Numbers," we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers.
Social Ad Spending: A Look at the 'Other Guys'
Sep 18, 2018
In the latest episode of "Behind the Numbers," we put Facebook to one side for a second and discuss the other social platforms. How has a dip in user growth affected Snap’s ad revenue potential? What’s behind Twitter’s rebound? And how much money does Pinterest make from digital advertising?
Instagram Net Mobile Ad Revenue Share of Facebook Mobile Ad Revenues Worldwide, US vs. Non-US, 2016-2020
Sep 17, 2018
Net US Digital Video Ad Revenues, by Company, 2017-2020 (billions, % change and % of total digital video ad spending)
Sep 17, 2018
Top 5 Companies, Ranked by US Net Digital Ad Revenue Share, 2018 (% of total digital ad spending)
Sep 01, 2018
US Snapchat Net Digital Ad Revenues, 2017-2020 (millions, % change and % of total digital ad spending)
Sep 01, 2018