Social Media Ad Spending
- How much is spent on social media advertising?
- What is the growth of social media ad spending?
- What social media platforms get the most spending?
Reports
Facebook Advertising in 2021
How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.
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Digital Ad Spending in France, by Format , 2018-2020 (millions of €, % change and % of total media ad spending)
Digital Ad Spending Growth Worldwide, by Device and Format, 2018-2020 (% change)
Digital Ad Spending Share Worldwide, by Device and Format, 2018-2020 (% of total media ad spending)
Social Media Ad Spending in Colombia, 2016-2018 (millions, % change and % of total digital ad spending)
Change* in Marketing Spending on Select Ad Platforms/Types in 2019 Among D2C Brands Worldwide, April 2019 (% of respondents)
More On: Social Media Ad Spending
See AllInstagram's New Explore Ads Signal Potential Changes to Organic Reach
Jul 09, 2019
Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.
Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About
May 29, 2019
With scant details available on how Facebook’s upcoming “Clear History” tool will work, the impact on advertisers is hard to gauge. Those reliant on Facebook’s business tools may take a hit, but if the feature is not widely promoted to users, it may not be adopted in significant enough numbers to meaningfully impact ad sales.
UK Digital Ad Spending 2019
Mar 28, 2019
Advertisers continue to spend on digital formats in the UK, to the detriment of some traditional channels. Brexit is accentuating this trend, with the Google-Facebook duopoly proving to be the biggest winner.
Germany Digital Ad Spending 2019
Mar 28, 2019
Ad spending on digital platforms in Germany will jump nearly 10% in 2019, to €7.28 billion ($8.59 billion). Increased outlays on social media, video and especially mobile advertising are the main market drivers.
China Digital Ad Spending 2019
Mar 28, 2019
Despite a faltering economy and subdued growth across traditional media, total media ad spend in China will maintain strong growth on the back of increases in digital and mobile, where the top digital publishers will maintain their dominance.
Latin America Digital Ad Spending 2019
Mar 28, 2019
Canada Digital Ad Spending 2019
Mar 28, 2019
Our ad spending forecast for Canada shows a slim majority of ad dollars funneling to digital, fueled by the duopoly’s massive impact on the local market.