Social Media Ad Spending
- How much is spent on social media advertising?
- What is the growth of social media ad spending?
- What social media platforms get the most spending?
Reports
UK Key Digital Trends 2020
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.
View this ReportMore Reports
See AllUS Social Trends for 2020
eMarketer’s Predictions for the Year Ahead
Programmatic Digital Display Ad Spending
Ad Spending and Industry Trends Through 2021 for Canada, China, France, Germany, the UK and the US
US Programmatic Digital Display Ad Spending
Connected TV Ad Dollars Will Surpass Desktop by 2021
Charts
There are 141 charts about 'Social Media Ad Spending'
Most Recent Charts
Programmatic Ad Performance Metrics in Canada: CPM, Cost per Click, Clickthrough Rate and Completion Rate, by Format, 2017 & 2018
Programmatic Ad Performance Metrics in Italy: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018
UK Programmatic Ad Performance Metrics: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018
US Programmatic Ad Performance Metrics: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018
US Social Media Ad Spending, H1 2012-H1 2019 (billions)
More On: Social Media Ad Spending
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Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know
Aug 22, 2019
Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party websites and apps have shared about them with Facebook and allow them to disconnect that browsing history from their profiles, preventing its use for ad targeting.
CMO Roundtable: Facebook Now—and in the Future
Aug 07, 2019
In our Facebook Advertising in 2021 report, eMarketer principal analyst Debra Aho Williamson detailed how advertisers are currently engaging with Facebook and how that might change if controversy and the subsequent reduction of targeting tools continues. Among the CMOs we spoke with were Brandon Rhoten of the restaurant chain Potbelly Sandwich Works, Allison Lowrie of the digital classifieds service ANGI Homeservices Inc. and Peter Scheer of the ecommerce car retailer Vroom.
eMarketer’s July Earnings Recap: Facebook, Amazon, Google, Twitter, Snapchat, Netflix
Jul 30, 2019
The second half of July means Q2 earnings are out. While some results were surprising, others showed companies’ continued growth, and in one instance, even a potential rebound. We offer our analysis on six companies as well as our own forecasts.
