Social Media Ad Spending

Social media ad spending includes paid advertising appearing within social networks, social network games and social network apps; but excludes spending by marketers that goes toward developing or maintaining a social network presence. eMarketer's forecasts, data and statistics include estimates for ... social media ad spending per social network user, per hour spent with social networks per person, and by share, growth and platform or venue (including Facebook, Instagram, LinkedIn, Snapchat, Twitter). eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much is spent on social media advertising?
  • What is the growth of social media ad spending?
  • What social media platforms get the most spending?

Interviews

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How Many Marketers in the US Use Pinterest?

Dec 14, 2018

While the number of US marketers that use Pinterest continues to steadily rise, the platform is trying to increase advertisers’ interest by expanding its search products and diversifying its audience by adding more male users.

How Many Marketers Use Snapchat and Instagram in the US?

Dec 13, 2018

While Snapchat and Instagram may appear similar to users, marketers take very different approaches when they use these platforms.

How Many Marketers in the US Use Facebook?

Dec 12, 2018

Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook continues to increase.

Weibo Now Used by Nearly 25% of Population in China

Nov 08, 2018

Popular social networking app Weibo (Sina Weibo) will continue its double-digit growth this year in China, according to eMarketer’s first forecast on Weibo usage. This year, Weibo usage will grow more than 17% to 340.1 million people in China. By the end of 2018, 24.6% of China’s population will be a Weibo user.

eMarketer Unveils Pinterest Ad Revenue Forecast

Oct 01, 2018

eMarketer expects the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.

Social Networks' Video Ad Revenues Balloon

Sep 28, 2018

US social network video ad revenues will grow sharply over the next several years, reaching $11.69 billion by 2020, according to eMarketer's new estimates. And one company in particular will win the lion's share: Facebook.

eMarketer Lowers Snap Ad Forecast

Sep 25, 2018

In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.

How Much Are Marketers Spending on Social Video Advertising?

Sep 19, 2018

Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer's "Behind the Numbers," we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers.

Social Ad Spending: A Look at the 'Other Guys'

Sep 18, 2018

In the latest episode of "Behind the Numbers," we put Facebook to one side for a second and discuss the other social platforms. How has a dip in user growth affected Snap’s ad revenue potential? What’s behind Twitter’s rebound? And how much money does Pinterest make from digital advertising?