Social Media Ad Spending
- How much is spent on social media advertising?
- What is the growth of social media ad spending?
- What social media platforms get the most spending?
Reports
Facebook’s 2018 Year in Review
As 2018 nears its end, we are looking back at what happened with Facebook usage, monetization and data privacy over the past year, as well as forward into what changes 2019 may bring.
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See AllMarketing with Stories on Facebook, Instagram and Snapchat
How Consumers and Marketers Are Using This Creative Format
US Video Ad Spending 2018
Updated Forecast Methodology and New Social Video Ad Revenue Estimates
Snapchat and Twitter 2018
Many Challenges, but a Few Things Advertisers Still Like
Interviews
For Long-Form Ads, YouTube Is Still King
Natalie Malaszenko, senior vice president of marketing at Overstock.com, compares social network platforms for video advertising.
Natalie Malaszenko
Senior Vice President, Marketing
Overstock.com
Charts
There are 353 charts about 'Social Media Ad Spending'
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US Federal Candidate Political Ad Spending Metrics, by Platform, Sep 9-22, 2018
Programmatic*, Mobile** and Social Media* Ad Spending in Turkey, H1 2017 & H1 2018 (millions of Turkish lira)
US Social Network Video Ad Revenues, by Platform, 2017-2020 (billions)
Facebook Ad Revenues Worldwide, 2016-2020 (billions and % change)
Instagram Ad Revenues Worldwide, 2016-2020 (billions, % change and % of total Facebook ad revenues)
More On: Social Media Ad Spending
See AllHow Many Marketers in the US Use Pinterest?
Dec 14, 2018
While the number of US marketers that use Pinterest continues to steadily rise, the platform is trying to increase advertisers’ interest by expanding its search products and diversifying its audience by adding more male users.
How Many Marketers Use Snapchat and Instagram in the US?
Dec 13, 2018
While Snapchat and Instagram may appear similar to users, marketers take very different approaches when they use these platforms.
How Many Marketers in the US Use Facebook?
Dec 12, 2018
Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook continues to increase.
Weibo Now Used by Nearly 25% of Population in China
Nov 08, 2018
Popular social networking app Weibo (Sina Weibo) will continue its double-digit growth this year in China, according to eMarketer’s first forecast on Weibo usage. This year, Weibo usage will grow more than 17% to 340.1 million people in China. By the end of 2018, 24.6% of China’s population will be a Weibo user.
eMarketer Unveils Pinterest Ad Revenue Forecast
Oct 01, 2018
eMarketer expects the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.
Social Networks' Video Ad Revenues Balloon
Sep 28, 2018
US social network video ad revenues will grow sharply over the next several years, reaching $11.69 billion by 2020, according to eMarketer's new estimates. And one company in particular will win the lion's share: Facebook.
eMarketer Lowers Snap Ad Forecast
Sep 25, 2018
In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.
How Much Are Marketers Spending on Social Video Advertising?
Sep 19, 2018
Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer's "Behind the Numbers," we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers.
Social Ad Spending: A Look at the 'Other Guys'
Sep 18, 2018
In the latest episode of "Behind the Numbers," we put Facebook to one side for a second and discuss the other social platforms. How has a dip in user growth affected Snap’s ad revenue potential? What’s behind Twitter’s rebound? And how much money does Pinterest make from digital advertising?
