Social Media Ad Spending

Social media ad spending includes paid advertising appearing within social networks, social network games and social network apps; but excludes spending by marketers that goes toward developing or maintaining a social network presence. eMarketer's forecasts, data and statistics include estimates for ... social media ad spending per social network user, per hour spent with social networks per person, and by share, growth and platform or venue (including Facebook, Instagram, LinkedIn, Snapchat, Twitter). eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much is spent on social media advertising?
  • What is the growth of social media ad spending?
  • What social media platforms get the most spending?

Reports

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Instagram's New Explore Ads Signal Potential Changes to Organic Reach

Instagram's New Explore Ads Signal Potential Changes to Organic Reach

Jul 09, 2019

Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.

Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About

Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About

May 29, 2019

With scant details available on how Facebook’s upcoming “Clear History” tool will work, the impact on advertisers is hard to gauge. Those reliant on Facebook’s business tools may take a hit, but if the feature is not widely promoted to users, it may not be adopted in significant enough numbers to meaningfully impact ad sales.

UK Digital Ad Spending 2019

UK Digital Ad Spending 2019

Mar 28, 2019

Advertisers continue to spend on digital formats in the UK, to the detriment of some traditional channels. Brexit is accentuating this trend, with the Google-Facebook duopoly proving to be the biggest winner.

Germany Digital Ad Spending 2019

Germany Digital Ad Spending 2019

Mar 28, 2019

Ad spending on digital platforms in Germany will jump nearly 10% in 2019, to €7.28 billion ($8.59 billion). Increased outlays on social media, video and especially mobile advertising are the main market drivers.

China Digital Ad Spending 2019

China Digital Ad Spending 2019

Mar 28, 2019

Despite a faltering economy and subdued growth across traditional media, total media ad spend in China will maintain strong growth on the back of increases in digital and mobile, where the top digital publishers will maintain their dominance.

Canada Digital Ad Spending 2019

Canada Digital Ad Spending 2019

Mar 28, 2019

Our ad spending forecast for Canada shows a slim majority of ad dollars funneling to digital, fueled by the duopoly’s massive impact on the local market.