Social Media Ad Spending
- How much is spent on social media advertising?
- What is the growth of social media ad spending?
- What social media platforms get the most spending?
Reports
US Programmatic Ad Spending Forecast 2019
Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, breaking it down by transaction type, format and device.
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Change* in Marketing Spending on Amazon Ads in 2019 Among D2C Brands Worldwide, by Industry (% of respondents)
Change* in Marketing Spending on Facebook Ads in 2019 Among D2C Brands Worldwide, by Industry, April 2019 (% of respondents)
US Social Media Ad Spending, H1 2012-H2 2018 (billions)
UK Social Media Ad Spending Share, by Industry, 2018 (% of total)
US Total and Digital Media Ad Spending Growth, by Format/Media, 2018 & 2019 (billions and % change)
More On: Social Media Ad Spending
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Germany Digital Ad Spending 2019
Mar 28, 2019
Ad spending on digital platforms in Germany will jump nearly 10% in 2019, to €7.28 billion ($8.59 billion). Increased outlays on social media, video and especially mobile advertising are the main market drivers.
China Digital Ad Spending 2019
Mar 28, 2019
Despite a faltering economy and subdued growth across traditional media, total media ad spend in China will maintain strong growth on the back of increases in digital and mobile, where the top digital publishers will maintain their dominance.
Latin America Digital Ad Spending 2019
Mar 28, 2019
Canada Digital Ad Spending 2019
Mar 28, 2019
Our ad spending forecast for Canada shows a slim majority of ad dollars funneling to digital, fueled by the duopoly’s massive impact on the local market.
US Digital Ad Spending 2019
Mar 28, 2019
This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.
Global Digital Ad Spending 2019
Mar 28, 2019
In 2019, digital will account for 50.1% of total media ad spending worldwide thanks to strong growth from major digital ad sellers like Google, Facebook, Alibaba and Amazon. Traditional channels will remain important, however, as advertisers begin to think more holistically about their advertising and marketing budgets.
Here’s How Facebook Has Restricted Ad Targeting
Mar 28, 2019
Data-sharing scandals and public outcry keep driving Facebook to change its ad targeting features. Here’s a list the ways Facebook has changed how ads can be targeted on its platform.
Social Video Ad Spending Will Grow 44% by 2021
Mar 11, 2019
Social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019, according to our latest forecast. It will then account for 30.4% of total video ad spending.
