Total Media Ad Spending

eMarketer's forecasts, data and statistics include estimates for total media ad spending by media (digital, newspaper, magazine, radio, mobile, TV, out-of-home) and digital format (display, video, rich media, classified, paid search, radio, podcast, social media). We also track total media ad ... spending growth, and ad spending per hour per person per media. Total media ad spending is tracked by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What is the forecast for total media ad spending?
  • How much of total media ad spending is spent on TV, on digital?
  • What is the growth of total media ad spending?

Reports

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Germany Digital Ad Spending 2019

Germany Digital Ad Spending 2019

Mar 28, 2019

Ad spending on digital platforms in Germany will jump nearly 10% in 2019, to €7.28 billion ($8.59 billion). Increased outlays on social media, video and especially mobile advertising are the main market drivers.

China Digital Ad Spending 2019

China Digital Ad Spending 2019

Mar 28, 2019

Despite a faltering economy and subdued growth across traditional media, total media ad spend in China will maintain strong growth on the back of increases in digital and mobile, where the top digital publishers will maintain their dominance.