Total Media Ad Spending
An in-depth look at total media, traditional media, digital and mobile ad spending for six markets in Latin America—Argentina, Brazil, Chile, Colombia, Mexico and Peru—as well as the implications of the FIFA World Cup on consumer behavior and regional ad spending.View this Report
Rajiv Dingra, CEO and founder of agency WATConsult, spoke with eMarketer about digital ad spending and digital video in India.
CEO and Founder
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US Shopper Marketing* vs. Total Marketing Communications Spending, 2016-2020 (billions and % of total)
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Traditional Media Ad Spending in France, by Media, 2016 & 2017 (millions of € and % change)
Jun 05, 2018
Total Media Ad Spending Growth in Latin America, by Country, 2018 (% change vs. prior year)
Jun 01, 2018
Total Media Ad Spending in Latin America, Traditional* vs. Digital**, 2017-2022 (billions)
May 30, 2018
Checking the Health Of the European Advertising Market
May 11, 2018
Europe’s ad market is in flux. Most ad spending in the region is still directed toward traditional media, but advertisers are quickly shifting their budgets to digital. That’s no surprise, given that 70.7% of the region’s population will use the internet at least once per month in 2018.