Total Media Ad Spending

eMarketer's forecasts, data and statistics include estimates for total media ad spending by media (digital, newspaper, magazine, radio, mobile, TV, out-of-home) and digital format (display, video, rich media, classified, paid search, radio, podcast, social media). We also track total media ad ... spending growth, and ad spending per hour per person per media. Total media ad spending is tracked by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What is the forecast for total media ad spending?
  • How much of total media ad spending is spent on TV, on digital?
  • What is the growth of total media ad spending?

Reports

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Marred by Economic Headwinds, Asia-Pacific Sees Slowdown in Ad Spending

Dec 09, 2019

Asia-Pacific is home to some of the world's fastest-growing and most dynamic economies, but the current US-China trade war and other geopolitical factors are threatening the regions' economic vitality and are impacting digital ad spend.

Total Ad Spend in UK Continues to Slow, Though OOH Advertising Remains a Bright Spot

Nov 21, 2019

Growth in total ad spending in the UK continues to slow, weighed down by the uncertainty of Brexit dragging into the 2019 holiday season and unfavorable comparisons to 2018 total ad spend, which got a bump because of the World Cup.