Total Media Ad Spending
- What is the forecast for total media ad spending?
- How much of total media ad spending is spent on TV, on digital?
- What is the growth of total media ad spending?
Among the $327.28 billion spent worldwide on digital advertising in 2019, 61.2% will go toward advertising on Google, Facebook and Alibaba. This report includes our latest global ad spending forecast by country, region and company.View this Report
Rajiv Dingra, CEO and founder of agency WATConsult, spoke with eMarketer about digital ad spending and digital video in India.
CEO and Founder
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An in-depth look at total media, traditional media, digital and mobile ad spending for six markets in Latin America—Argentina, Brazil, Chile, Colombia, Mexico and Peru—as well as the implications of the FIFA World Cup on consumer behavior and regional ad spending.