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Brazil Total Media Ad Spending Benchmarks: 2025

Forecasts and Insights for Total Media

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About This Report
This is the first installment of our “Brazil Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Welcome to our inaugural “Brazil Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of four in the series—we cover our latest forecasts for total media ad spending.

This deck will:

  • Provide an overview of our total media ad spending and revenue forecasts as of July 2025, including breakdowns by medium, format, and device.
  • Help ad buyers benchmark their total media ad spending and budget allocations against the market.
  • Help publishers and solution providers assess whether their total media ad revenue mix is in line with industry trends.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian
VP, Content
Vladimir de Leon
Chart Editor
Bill Fisher
Donte Gibson
Senior Charts Editor
Emma Noyes
Graphic Designer, Data Visualization
Oscar Orozco
Senior Director, Forecasting
Naomi Rebuelta
Copy Editor
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
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