Digital Ad Spending
- How much money is spent on digital advertising each year?
- What is the global digital ad spend, and what is it by country?
- What is digital ad spending by format?
This report features eMarketer’s December 2018 update to our B2B US digital ad spending forecast. It also explores the trends that are driving (and preventing) increased spend in 2019 and beyond.View this Report
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Canada Forecast StatPack
Time Spent and Ad Spending Estimates, 2016-2022
Global Ad Spending Update
Alibaba, Facebook and Google to Capture Over 60% of Digital Ad Dollars in 2019
Digital Ad Spending in China 2018
How Alibaba, Baidu and Tencent Are Growing Ad Revenues in Search, Ecommerce and Social
- Digital Ad Spending
- Google Ad Revenues
- Mobile Ad Spending
- Retail & Ecommerce Sales
- Total Media Ad Spending
- YouTube Viewers
- Alibaba, Worldwide
- B2B Digital Ad Spending, US
- Baidu, Worldwide
- Digital Ad Revenues, by Company, US
- Digital Ad Spending, US
- Digital Ad Spending, Worldwide
Max Jaffe, programmatic practice lead at ad-buying firm GroupM, spoke about how programmatic advertisers are creating more direct routes to the publishers they buy inventory from.
Managing Partner, Programmatic Practice Lead
There are 1755 charts about 'Digital Ad Spending'
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On Which Platforms Will US Digital Media Professionals Increase Ad Spending in 2019? (% of respondents, Dec 2018)
More On: Digital Ad SpendingSee All
In Search of Scale, Direct-to-Consumer Brands Flock to TV
Feb 15, 2019
Maturing direct-to-consumer brands struggling to scale social channels find a cost-effective solution in TV ads.
B2Bs Aren’t Spending Big on Digital Advertising (Yet)
Jan 30, 2019
B2Bs aren't traditionally big spenders on digital ads, but industry experts and our forecasts indicate that 2019 will be a year of growth.
US Digital Ad Spending, by Format, Dec 2017-Nov 2018 (% of total and % change vs. same period of prior year)
Jan 23, 2019
Change in Digital* vs. Traditional** Media Ad Spending Over the Next Year According to US SMBs***, Dec 2018 (% of respondents)
Jan 14, 2019
Digital Ad Spending Share Worldwide, by Device and Format, 2018-2020 (% of total media ad spending)
Jan 11, 2019
Do US Agencies and Marketers Expect to See a Marketing Spend Increase in 2019? (% of respondents)
Jan 10, 2019
Allocation of Digital Ad Budget According to US Senior Ad Buyers, by Tactic, 2018-2020 (% of budget)
Jan 10, 2019
How Do US Senior Ad Buyers Expect to Allocate Their Digital Ad Spending? (% of budget, by platform, 2018-2020)
Jan 10, 2019