Digital Ad Spending

Marketing budgets are spread across a wide array of media today, and figuring out digital ad spending means knowing where the market is moving. eMarketer's forecasts, data and statistics include estimates for digital ad spending by format (display, video, rich media, classified, paid search, radio, ... podcast, social media), by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, retail, telecomm, electronics and computers, and travel), and by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much money is spent on digital advertising each year?
  • What is the global digital ad spend, and what is it by country?
  • What is digital ad spending by format?


More On: Digital Ad Spending

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Total Ad Spend in UK Continues to Slow, Though OOH Advertising Remains a Bright Spot

Nov 21, 2019

Growth in total ad spending in the UK continues to slow, weighed down by the uncertainty of Brexit dragging into the 2019 holiday season and unfavorable comparisons to 2018 total ad spend, which got a bump because of the World Cup.

Google Maintains Wide Lead in Net US Search Ad Revenues

Google Maintains Wide Lead in Net US Search Ad Revenues

Nov 18, 2019

Google’s position as the search advertising leader in the US is on solid footing, according to our latest US digital ad spending estimates. This year, Google will net more than 73% of US search ad spending, down less than 1 percentage point since 2018.

Facebook-Google Duopoly Won’t Crack This Year

Facebook-Google Duopoly Won’t Crack This Year

Nov 04, 2019

The digital duopoly of Facebook and Google is holding strong, according to our latest forecast for US digital ad spending. We estimate the two companies will increase their slice of the pie this year, dipping slightly in 2020, and pick up share once again in 2021.

Facebook and Google Maintain Grip in UK Digital Ad Market

Oct 21, 2019

Despite broad economic uncertainty fueled by Brexit and reduced digital ad spending across multiple industries in the UK, Facebook and Google’s shares of the digital ad market in the region continues to grow.