Digital Ad Spending

Marketing budgets are spread across a wide array of media today, and figuring out digital ad spending means knowing where the market is moving. eMarketer's forecasts, data and statistics include estimates for digital ad spending by format (display, video, rich media, classified, paid search, radio, ... podcast, social media), by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, retail, telecomm, electronics and computers, and travel), and by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much money is spent on digital advertising each year?
  • What is the global digital ad spend, and what is it by country?
  • What is digital ad spending by format?

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Five Charts: The State of Attribution

Dec 03, 2018

Research shows that last-click attribution remains popular, multichannel attribution is gaining popularity and content marketing attribution is difficult to analyze.

Retail Marketers Plan to Shift More Ad Spend to Amazon

Nov 12, 2018

According to a September 2018 survey from Third Door Media, 34.2% of US ecommerce-focused marketers currently spend 10% to 25% of their digital ad budget on Amazon. Future intentions are strong: 80% plan to increase their Amazon ad budgets next year.

In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud

Oct 23, 2018

Every few months it seems another story emerges about ad dollars disappearing down a black hole of fraudulent activity. And the spotlight on fraud will shine ever brighter, with good reason. For the UK, we forecast that digital ad spending will reach £13.24 billion ($17.05 billion) in 2018, accounting for 63.8% of total media ad spend.