Digital Ad Spending

Marketing budgets are spread across a wide array of media today, and figuring out digital ad spending means knowing where the market is moving. eMarketer's forecasts, data and statistics include estimates for digital ad spending by format (display, video, rich media, classified, paid search, radio, ... podcast, social media), by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, retail, telecomm, electronics and computers, and travel), and by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much money is spent on digital advertising each year?
  • What is the global digital ad spend, and what is it by country?
  • What is digital ad spending by format?

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Facebook and Google Maintain Grip in UK Digital Ad Market

Oct 21, 2019

Despite broad economic uncertainty fueled by Brexit and reduced digital ad spending across multiple industries in the UK, Facebook and Google’s shares of the digital ad market in the region continues to grow.

Brexit’s Impact on the UK Auto Industry Means a Drop in Digital Ad Spending

Sep 09, 2019

Lingering uncertainty over Brexit has had an impact on all industries across the British economy, but the automotive sector has been hit particularly hard, which has affected how much it can spend on digital ads.

The German Auto Industry Is Seeing Slowing Growth in Ad Spend

Sep 04, 2019

Germany’s auto industry is central to the economy of the country and the region. But because of macroeconomic trends—like the volatility of the US-China trade negotiations and US President Donald Trump’s mixed trade signals on German cars—the automotive sector in Germany is underspending on ads compared with other industries. The medium-term prognosis remains uncertain.

Competition and Brexit Will Drive Down CPG's Share of Ad Spend in UK

Aug 29, 2019

The consumer packaged goods (CPG) industry in the UK has to deal with not only Brexit effects, but also strong competition from retailers’ own-label products. As such, we predict that this industry will see a diminishing share of the digital ad spend market through 2020.

German Financial Ad Spending Gets Boost from Brexit Uncertainty

Aug 26, 2019

While the UK and other EU countries are in the throes of preparing for Brexit, Germany may be benefiting most from changes in the UK’s commercial landscape.