Digital Ad Spending
Report by Corey McNair Apr 18
US Ad Spending
Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.
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Forecasts
- Digital Ad Spending
- Total Media Ad Spending
- B2B Digital Ad Spending, US
- Digital Ad Spending, North America
- Digital Ad Spending, US
- Total Media Ad Spending, US
- US Digital Ad Revenues by Company, 2008-2018
- US Digital Ad Spending, by Industry, 2008-2021
- Worldwide Ad Spending, by Country, 2008-2021
- Worldwide Ad Spending, by Region, 2008-2021
- Worldwide Alibaba Ad Revenues, 2011-2019
- Worldwide Baidu Ad Revenues, 2011-2019
- Worldwide Sina Ad Revenues, 2011-2019
- Worldwide Sohu Ad Revenues, 2011-2019
- Worldwide Tencent Ad Revenues, 2011-2019
Interviews
Dell’s Lessons for B2B Digital Advertisers
Liz Matthews, senior vice president of global brand and creative at Dell, shares insights on the state of B2B digital advertising.
Liz Matthews
Senior Vice President, Global Brand and Creative
Dell
Charts
There are 1267 charts about 'Digital Ad Spending'
Most Recent Charts
US Digital Ad Spending, by Format, 2017 & 2018 (billions, % change and % of total)
Digital Ad Spending Share in Select Countries in Western Europe, 2018 (% of total media ad spending)
US Facebook Net Digital Ad Revenues, 2016-2020 (billions and % change)
Digital Ad Spending in Argentina, by Device, 2017-2022 (millions)
Digital Ad Spending in Western Europe, 2017-2022 (billions, % change and % of total media ad spending)
More On: Digital Ad Spending
See AlleMarketer: Mobile Ad Spending to Surpass TV in 2018
Apr 19, 2018
Mobile will capture 33.9% of US media ad spending this year, surpassing TV for the first time. By 2022, that share will climb to 47.9%, according to eMarketer estimates.
