Digital Ad Spending
- How much money is spent on digital advertising each year?
- What is the global digital ad spend, and what is it by country?
- What is digital ad spending by format?
Reports
US Ad Spending 2018
Our updated US ad spending forecast shows digital ad spending outpacing expectations. Digital media will capture $111.14 billion in ad dollars in 2018 and surpass traditional media ad spending by 2019, according to our latest estimates.
View this ReportForecasts
Interviews
Marketers' Roundtable: What Channels Are Driving Ad Spending to Digital in Germany
Agency executives tell eMarketer about why consumers got ahead of advertisers on digital.
Tim Keller
Executive Director, Brand and Innovation
Kolle Rebbe
Charts
There are 1646 charts about 'Digital Ad Spending'
Most Recent Charts
When Do US Retail Digital Advertising Decision-Makers Plan to Spend the Most on Digital Ads for the 2018 Black Friday-Cyber Monday Weekend? (% of respondents)
2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Format (% of total)
Total Media Ad Spending Share in Germany, by Media, 2018 & 2020 (% of total)
Automotive Industry Digital Ad Spending in Germany, 2017-2019 (billions, % change and % of total digital ad spending)
CPG Industry Digital Ad Spending in Germany, 2017-2019 (billions, % change and % of total digital ad spending)
More On: Digital Ad Spending
See AllVideo Swells to 25% of US Digital Ad Spending
Oct 09, 2018
This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.
Nearly One-Third of Ad Spending in Germany Will Go to Digital Channels
Oct 05, 2018
Germany, Europe’s largest economy, is the second-largest market for ad spending in the region, behind the UK. In 2018, eMarketer forecasts that advertisers in Germany will spend $21.13 billion on advertising, with 31.9% spent in digital channels.
Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice
Sep 21, 2018
At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.
Digital Ad Spending in Germany, 2018-2022 (billions, % change and % of total media ad spending)
Sep 21, 2018
Net Digital Ad Revenues Worldwide, by Company, 2016-2020 (billions, % change and % of total)
Sep 20, 2018
Amazon Is Now the No. 3 Digital Ad Platform in the US
Sep 19, 2018
US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google.