Digital Ad Spending
- How much money is spent on digital advertising each year?
- What is the global digital ad spend, and what is it by country?
- What is digital ad spending by format?
Reports
Ten Key Digital Trends for 2020
In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.
View this ReportMore Reports
See AllDigital Ad Spending by Industry 2019
Our Report Collection Analyzes Spending for 10 US Verticals; Six in Germany, Five in UK
UK Digital Ad Spending by Industry 2019
In a Digitally Advanced Market, Top Five Industries Spend at Similar Rates
US Automotive Digital Ad Spending 2019
Increased Spending on Video, Mobile Despite Slower Growth in Overall Spending
Forecasts
- Digital Ad Spending
- Google Ad Revenues
- Mobile Ad Spending
- Retail & Ecommerce Sales
- Snapchat
- Total Media Ad Spending
- YouTube Viewers
- Alibaba, Worldwide
- B2B Digital Ad Spending, US
- Baidu, Worldwide
- Digital Ad Revenues, by Company, US
- Digital Ad Revenues, by Company, Worldwide
- Digital Ad Spending, US
Interviews
How GroupM Utilizes Supply Path Optimization
Max Jaffe, programmatic practice lead at ad-buying firm GroupM, spoke about how programmatic advertisers are creating more direct routes to the publishers they buy inventory from.
Max Jaffe
Managing Partner, Programmatic Practice Lead
GroupM
Charts
There are 416 charts about 'Digital Ad Spending'
Most Recent Charts
US Net Digital Ad Revenues at Amazon, 2018-2021 (billions, % change and % of total digital ad spending)
US Digital Ad Spending on Select Channels, 2019-2023 (billions)
Net US Search Ad Revenue Share, by Company, 2017-2021 (% of total search ad spending)
Digital and TV Ad Spending Worldwide, by Industry, FY 2018 (billions and % change vs. prior year)
Net US Digital Ad Revenue Growth at Select Digital Ad Sellers, 2018-2021 (% change)
More On: Digital Ad Spending
See AllTotal Ad Spend in UK Continues to Slow, Though OOH Advertising Remains a Bright Spot
Nov 21, 2019
Growth in total ad spending in the UK continues to slow, weighed down by the uncertainty of Brexit dragging into the 2019 holiday season and unfavorable comparisons to 2018 total ad spend, which got a bump because of the World Cup.
Google Maintains Wide Lead in Net US Search Ad Revenues
Nov 18, 2019
Google’s position as the search advertising leader in the US is on solid footing, according to our latest US digital ad spending estimates. This year, Google will net more than 73% of US search ad spending, down less than 1 percentage point since 2018.
Facebook-Google Duopoly Won’t Crack This Year
Nov 04, 2019
The digital duopoly of Facebook and Google is holding strong, according to our latest forecast for US digital ad spending. We estimate the two companies will increase their slice of the pie this year, dipping slightly in 2020, and pick up share once again in 2021.
Facebook and Google Maintain Grip in UK Digital Ad Market
Oct 21, 2019
Despite broad economic uncertainty fueled by Brexit and reduced digital ad spending across multiple industries in the UK, Facebook and Google’s shares of the digital ad market in the region continues to grow.
