Digital Ad Spending

Marketing budgets are spread across a wide array of media today, and figuring out digital ad spending means knowing where the market is moving. eMarketer's forecasts, data and statistics include estimates for digital ad spending by format (display, video, rich media, classified, paid search, radio, ... podcast, social media), by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, retail, telecomm, electronics and computers, and travel), and by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much money is spent on digital advertising each year?
  • What is the global digital ad spend, and what is it by country?
  • What is digital ad spending by format?

Reports

Latest ReportAd Spending
Report by Corey McNair Nov 20, 2018

Global Ad Spending Update

Among the $327.28 billion spent worldwide on digital advertising in 2019, 61.2% will go toward advertising on Google, Facebook and Alibaba. This report includes our latest global ad spending forecast by country, region and company.

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Digital Ad Spending in China 2018

How Alibaba, Baidu and Tencent Are Growing Ad Revenues in Search, Ecommerce and Social

UK Ad Spending 2018

Digital Video Driving Ad Market Growth

US Ad Spending 2018

Updated Forecast for Digital and Traditional Media Ad Spending

Forecasts

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Interviews

How GroupM Utilizes Supply Path Optimization

Max Jaffe, programmatic practice lead at ad-buying firm GroupM, spoke about how programmatic advertisers are creating more direct routes to the publishers they buy inventory from.

Max Jaffe

Managing Partner, Programmatic Practice Lead

GroupM

Marketers' Roundtable: What Channels Are Driving Ad Spending to Digital in Germany

Tim Keller

Executive Director, Brand and Innovation

Kolle Rebbe

Dell’s Lessons for B2B Digital Advertisers

Liz Matthews

Senior Vice President, Global Brand and Creative

Dell

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Charts

There are 1692 charts about 'Digital Ad Spending'

Total Media Ad SpendingAd Spending by MediaDigital Ad SpendingOut-of-Home Ad SpendingTV Ad SpendingRadio Ad SpendingNewspaper Ad SpendingMagazine Ad SpendingCinema Ad SpendingB2B MarketingSponsorshipDigital Display Ad SpendingClassified Ad SpendingSearch Ad SpendingMarketing Measurement SurveysAdvertising & MarketingMarketing Management Trends

Most Recent Charts

UK Ad Spending, by Media, 2015-2019 (millions of £)

UK Ad Spending Growth, by Media, 2015-2019 (% change)

UK Digital Ad Spending, by Format, 2017-2019 (millions of £, % change and % of total)

Main Barrier in Changing How Companies Worldwide Currently Evaluate Digital Media Spending, Oct 2018 (% of respondents)

What Are the Leading Priorities of US Companies' Media Spending Over the Next Year? (% of respondents, Oct 2018)

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More On: Digital Ad Spending

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Five Charts: The State of Attribution

Dec 03, 2018

Research shows that last-click attribution remains popular, multichannel attribution is gaining popularity and content marketing attribution is difficult to analyze.

Retail Marketers Plan to Shift More Ad Spend to Amazon

Nov 12, 2018

According to a September 2018 survey from Third Door Media, 34.2% of US ecommerce-focused marketers currently spend 10% to 25% of their digital ad budget on Amazon. Future intentions are strong: 80% plan to increase their Amazon ad budgets next year.

What Are the Leading Priorities of Companies in Canada for Media Spending Over the Next Year? (% of respondents, Oct 2018)

Nov 08, 2018

What Are the Leading Media Spending Priorities of UK Companies Over the Next Year? (% of respondents, Oct 2018)

Nov 08, 2018

What Are the Leading Media Spending Priorities of Companies In Select Countries Over the Next Year? (% of respondents, Oct 2018)

Nov 08, 2018

In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud

Oct 23, 2018

Every few months it seems another story emerges about ad dollars disappearing down a black hole of fraudulent activity. And the spotlight on fraud will shine ever brighter, with good reason. For the UK, we forecast that digital ad spending will reach £13.24 billion ($17.05 billion) in 2018, accounting for 63.8% of total media ad spend.

Digital Share of Total Media Ad Spending Worldwide, by Region, 2018 (% of total media ad spending)

Oct 18, 2018

Net Digital Ad Revenues in China, by Company, 2017-2020 (billions and % change)

Oct 17, 2018

Digital Ad Spending in China, by Format, 2017-2022 (billions)

Oct 17, 2018

Digital Ad Spending in China, by Device, 2017-2022

Oct 17, 2018

Sina Weibo Net Ad Revenues in China, 2016-2020 (billions, % change and % of total digital ad spending)

Oct 17, 2018

2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Platform/Network (% of total)

Oct 16, 2018

When Do US Retail Digital Advertising Decision-Makers Plan to Spend the Most on Digital Ads for the 2018 Black Friday-Cyber Monday Weekend? (% of respondents)

Oct 16, 2018

2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Format (% of total)

Oct 16, 2018

How Are US Companies' Digital vs. Total Marketing/Advertising Budgets Likely to Change* in 2019? (% of respondents)

Oct 12, 2018

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