Digital Ad Spending

Marketing budgets are spread across a wide array of media today, and figuring out digital ad spending means knowing where the market is moving. eMarketer's forecasts, data and statistics include estimates for digital ad spending by format (display, video, rich media, classified, paid search, radio, ... podcast, social media), by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, retail, telecomm, electronics and computers, and travel), and by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much money is spent on digital advertising each year?
  • What is the global digital ad spend, and what is it by country?
  • What is digital ad spending by format?

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More On: Digital Ad Spending

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In-House Analytics Platforms Help Data-Obsessed Agencies

Apr 18, 2019

One way marketers can get a more clear view of their customer’s journey is by creating a data warehouse that centralizes marketing data across various channels, said Chris Wexler, senior vice president of media and analytics at ad agency Cramer-Krasselt.

Driven by Social, Native Accounts for Nearly Two-Thirds of Display Ad Spend

Apr 16, 2019

We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. But the bulk of native ad spend will go to social media platforms.

Should Ad Agencies Embrace Audits?

Apr 16, 2019

Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director of digital strategy and integration at ad agency Crossmedia, said that agencies should embrace audits because they facilitate transparency, which brand clients demand more of.

Digital Ad Revenue Gains Remain Elusive for Magazines and Newspapers

Apr 10, 2019

Newspapers and magazines have seen declining print revenues for years and hoped digital would make up for those losses. But even as the US digital ad market will grow by 19.1% this year to $129.34 billion, newspapers and magazines aren’t seeing increases nearly that big.

China Digital Ad Spending 2019

Mar 28, 2019

Despite a faltering economy and subdued growth across traditional media, total media ad spend in China will maintain strong growth on the back of increases in digital and mobile, where the top digital publishers will maintain their dominance.

Canada Digital Ad Spending 2019

Mar 28, 2019

Our ad spending forecast for Canada shows a slim majority of ad dollars funneling to digital, fueled by the duopoly’s massive impact on the local market.

US Digital Ad Spending 2019

Mar 28, 2019

This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.

Global Digital Ad Spending 2019

Mar 28, 2019

In 2019, digital will account for 50.1% of total media ad spending worldwide thanks to strong growth from major digital ad sellers like Google, Facebook, Alibaba and Amazon. Traditional channels will remain important, however, as advertisers begin to think more holistically about their advertising and marketing budgets.

Facebook and Google Control Ever-Greater Portion of UK Ad Market

Mar 26, 2019

Not only will Google and Facebook continue to dominate in the UK, but their combined share of the digital ad market will also continue to rise. This year, it will reach 63.3%, up from 62.7% last year, according to eMarketer’s latest UK digital advertising forecast.

Reddit to Cross $100 Million in Ad Revenues in 2019

Mar 26, 2019

Following a cleanup of its platform and revamped ad model, online social blog reddit is on pace to more than double its ad revenues by 2021. reddit’s ad business will grow nearly 55%, crossing the $100 million mark this year, according to eMarketer’s latest US ad forecast.

US Advertisers Still Eager to Target at Scale with Duopoly

Mar 21, 2019

Facebook and Google may be under pressure from media, governments and the public, but based on our latest estimates, advertisers don’t appear to be uncomfortable with the digital duopoly—at least, not enough to stop spending there.

Making Marketing Attribution Work Means Choosing the Right Metrics

Mar 18, 2019

Identifying the best channel metrics that align with companywide key performance indicators is a challenge at a time when marketers are overloaded with data and their companies are questioning those results.

Advertisers Spend More on Native, but Favor the Same Formats

Mar 18, 2019

The typical native display ad is mobile, social and purchased programmatically—and that’s not expected to change over the next couple years, as the native ad market continues organic growth.