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EMARKETER

Europe Digital Ad Spending 2025

Western Europe, and the UK Specifically, Power Healthy Regional Growth​

Report by Bill Fisher  |  Aug 7, 2025
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About This Report
Europe's digital market will reach $135 billion this year, driven largely by Western Europe. The fastest growth exists in countries where digital spend is reaching parity with traditional.​
Topics
Digital Ad Spending
Western Europe
Central & Eastern Europe

This report outlines our latest digital ad spending forecasts for 31 countries in Europe, putting the region into global context and each country into regional context.

This deck covers:​

  • Total digital ad spending in Western Europe and Central and Eastern Europe​
  • Digital maturity rankings for each country in the broader region​
  • A breakdown for the three biggest markets in the region: the UK, France, and Germany

This deck can help you:​

  • Develop media strategy (brands and agencies)​
  • Determine market sizing (brands, media platforms, and agencies)​

Key Question: Which markets in Europe offer the best opportunity for digital advertising budgets?​

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Bill Fisher

Contributors

Paul Briggs
Principal Analyst
Oscar Bruce Jr.
Director, Forecasting
Nikolai Dineros
Donte Gibson
Senior Charts Editor
Emma Noyes
Graphic Designer, Data Visualization
Andrew Spink
Senior Forecasting Analyst
Heather Sprung
Senior Editor
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Paul Verna
VP, Content
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