This report outlines our latest digital ad spending forecasts for 31 countries in Europe, putting the region into global context and each country into regional context.

This deck covers:​

• Total digital ad spending in Western Europe and Central and Eastern Europe​
• Digital maturity rankings for each country in the broader region​
• A breakdown for the three biggest markets in the region: the UK, France, and Germany

This deck can help you:​

• Develop media strategy (brands and agencies)​
• Determine market sizing (brands, media platforms, and agencies)​

Key Question: Which markets in Europe offer the best opportunity for digital advertising budgets?​