Welcome to our inaugural “Brazil Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of four in the series—we cover our latest forecasts for digital ad spending by channel.

This deck will:

• Provide an overview of our digital ad spending and revenue forecasts as of July 2025, including breakdowns by channel.
• Help ad buyers benchmark their digital ad channel spending and budget allocations against the market.
• Help publishers and solution providers assess whether their digital ad channel revenue mix is in line with industry trends.