ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Oct 10, 2025

Nearly half of US marketers plan to invest in MMM over the next year

Article |
 Oct 10, 2025

How McDonald's, bp, and Visa build in-store loyalty through digital experiences

Article |
 Oct 10, 2025

The new rules of measurement: Looking beyond ROAS and the funnel

Article |
 Oct 10, 2025

Messaging platforms like Snapchat, Facebook evolve into key channels for customer connection

Article |
 Oct 10, 2025

Sora copycats expose a growing App Store scam economy

Article |
 Oct 10, 2025

Singles’ Day becomes marathon event as platforms fight for sales

Article |
 Oct 10, 2025

EQ Bank launches SMB services, expands war against Big Five Canadian banks

Article |
 Oct 10, 2025

OpenAI, Google, Anthropic test agentic ecommerce in India

Article |
 Oct 10, 2025

Bank marketers get big budgets in 2025, lean into GenAI-optimized content

Article |
 Oct 10, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Traditional Media Ad Spending
Overall
Traditional Media Ad Spending
Traditional Media Ad Spending Growth
Traditional Media Ad Spending Penetration: % of Total Media Ad Spending
Become a Client
Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Get access
Source & Notes
Data Table
Source: EMARKETER Forecast- December 2024 
Methodology: Estimates are based on statistical analysis of data from government agencies and other research firms, macro-level economic conditions, and existing EMARKETER forecasts. For countries in 'Other Western Europe' and 'Other Central & Eastern Europe, estimates are based on statistical analysis of data from government agencies and other research firms, macro-level economic conditions, and existing EMARKETER forecasts.
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client