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US Digital Habits by Generation 2027
Where Digital Habits Align and Where Generations Differ
Digital video is bridging generational divides, but differences in social media, AI adoption, and shopping habits remain. As consumers become more selective about digital engagement, brands must rethink how they reach audiences at every life stage.
Key Question: Which digital channels offer the greatest opportunities for reaching each generation?
Key Stat: Gen Zers will lead other generations across most digital habit adoption in 2027, particularly digital video (96.8%), digital gaming (74.8%), and genAI usage (73.5%).
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authors
Paola Flores-Marquez
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