The US ad market is growing faster than the economy, and the gains are concentrating. A handful of platforms now capture most digital ad dollars, social keeps taking share, and genAI is moving from novelty to habit in search, shopping, and advertising. Here are 10 charts highlighting the trends digital leaders should watch in Q4 and beyond.

This deck covers:

Ad market growth and the triopoly’s grip on digital advertising
Social media’s rising share of budgets and Meta’s monetization edge
GenAI search adoption and AI’s expanding role in media, commerce, and advertising
Amazon’s commerce lead, TikTok Shop’s rise, and CTV’s takeover of TV ad budgets

authors

Eleni Digalaki, Vladimir Hanzlik

Contributors

Kyndall Krist: Senior Copy Editor

Penelope Lin: Director, Data Visualization

Wendy Malloy: Director, Reports Editor

Emma Noyes: Senior Graphic Designer, Data Visualization

Matt Torpey: Senior Data Visualization Editor

Emman Velasco: Data Visualization Editor

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10 Charts That Define Digital Markets in Q4 and Beyond

Key Developments in Ad Market Growth, Platform Power, and the Next Phase of Commerce and AI

authors

Eleni Digalaki, Vladimir Hanzlik

Contributors

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