Search Ad Spending

eMarketer's forecasts, data and statistics include estimates for search ad spending worldwide, and compared to display and classified formats. Search ad spending is also estimated by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, ... retail, telecomm, electronics and computers, and travel). Search advertising spending is can also be found by by region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much is spent on search advertising worldwide?
  • How much is spent on search advertising in the US?
  • How much is spent on search advertising compared to display?

Reports

More On: Search Ad Spending

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Google Dominates US Search, but Amazon Is Closing the Gap

Oct 14, 2019

The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google’s share of search ad revenues will drop, while that of Amazon will grow over the next two years.

Search Is Retail's Fastest-Growing Ad Format

Search Is Retail's Fastest-Growing Ad Format

Aug 05, 2019

In 2019, US retail search ad spend will increase 22.5% to $13.12 billion. Retail search spend is bolstered by Google Shopping ads and lower-funnel ads that are essential for driving ecommerce.

US Retail Digital Ad Spending 2019

US Retail Digital Ad Spending 2019

Jul 25, 2019

Retail ad budgets continue to grow at a steady pace as retail stalwarts battle disruption from Amazon and other digitally savvy companies.

US Travel Digital Ad Spending 2019

US Travel Digital Ad Spending 2019

Jul 25, 2019

Thanks to rising competition and a strong economy, travel companies are increasing their digital ad budgets.

US Financial Services Digital Ad Spending 2019

US Financial Services Digital Ad Spending 2019

Jul 25, 2019

Financial services firms are increasing their digital budgets, particularly for mobile, to target young consumers.

US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019

US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019

Jul 25, 2019

Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.

US CPG Digital Ad Spending 2019

US CPG Digital Ad Spending 2019

Jul 25, 2019

CPGs are increasing their search budgets, but private-label competition and mergers and acquisitions activity is hampering overall ad spending growth.

Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising

Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising

Jun 27, 2019

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.