Search Ad Spending

eMarketer's forecasts, data and statistics include estimates for search ad spending worldwide, and compared to display and classified formats. Search ad spending is also estimated by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, ... retail, telecomm, electronics and computers, and travel). Search advertising spending is can also be found by by region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼

How much is spent on search advertising worldwide?
How much is spent on search advertising in the US?
How much is spent on search advertising compared to display?

Reports

Latest Report

Ad Spending Advertising

Report by Ross Benes Aug 1, 2019

Digital Ad Spending by Industry 2019

The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media, entertainment and CPG industries. Countries covered in this report series include the US, UK and Germany.

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US Automotive Digital Ad Spending 2019

Increased Spending on Video, Mobile Despite Slower Growth in Overall Spending

US Media and Entertainment Digital Ad Spending 2019

Companies in Need of Differentiation Increasingly Turn to Digital Advertising

US Healthcare and Pharma Digital Ad Spending 2019

Behind the Curve on Shift to Digital Advertising, but Making Inroads

Performance Metrics

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