Search Ad Spending

eMarketer's forecasts, data and statistics include estimates for search ad spending worldwide, and compared to display and classified formats. Search ad spending is also estimated by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, ... retail, telecomm, electronics and computers, and travel). Search advertising spending is can also be found by by region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼

How much is spent on search advertising worldwide?
How much is spent on search advertising in the US?
How much is spent on search advertising compared to display?

Reports

Latest Report

Ad Spending Marketing Retail & Ecommerce

Report by Matteo Ceurvels

COVID-19’s Impact in Latin America

The coronavirus pandemic has upended countless industries across Latin America, digital advertising included. This report looks at the impact the coronavirus will have on digital ad spending and how advertisers are responding to the pandemic in Argentina, Brazil, Chile, Colombia, Mexico and Peru.

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Analyst Take: How the Coronavirus Will Change Our Germany Ad Spending Forecast

Analyst Take: How the Coronavirus Will Change Our UK Ad Spending Forecast

Analyst Take: How the Coronavirus Will Change Our Canada Ad Spending Forecast

Analyst Take: How the Coronavirus Will Change Our France Ad Spending Forecast

Performance Metrics

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