Ad Spending by Media

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How Do Brands in Different Industries Breakout Their Digital Ad Spending?

Jul 16, 2018

In the latest episode of "Behind the Numbers," a trio of eMarketer analysts and forecasters dig into the numbers and underlying trends of eMarketer's annual industry-by industry-ad spend forecast and report series.

Fear of the Duopoly Remains Strong for Advertisers

Jul 06, 2018

In a survey of over 500 advertising professionals worldwide by Marin Software, 42% of respondents reported the dominance of Facebook and Google as one of the industry trends that will impact their business the most this year.