Ad Spending by Media

eMarketer's forecasts, data and statistics include estimates for ad spending by media (digital, newspaper, magazine, radio, mobile, TV, out-of-home) and digital format (display, video, rich media, classified, paid search, radio, podcast, social media). We also track total media ad spending growth, ... and ad spending per hour per person per media. Total media ad spending is tracked by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What is the forecast for total media ad spending?
  • How much of total media ad spending is spent on TV, on digital?
  • What is the growth of total media ad spending?

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UK Digital Video 2019

UK Digital Video 2019

Sep 19, 2019

Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.

Latin America Digital Video 2019

Latin America Digital Video 2019

Sep 19, 2019

This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.

Global Digital Video 2019

Global Digital Video 2019

Sep 19, 2019

Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.

US Digital Video 2019

US Digital Video 2019

Sep 19, 2019

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.

Brexit’s Impact on the UK Auto Industry Means a Drop in Digital Ad Spending

Sep 09, 2019

Lingering uncertainty over Brexit has had an impact on all industries across the British economy, but the automotive sector has been hit particularly hard, which has affected how much it can spend on digital ads.

The German Auto Industry Is Seeing Slowing Growth in Ad Spend

Sep 04, 2019

Germany’s auto industry is central to the economy of the country and the region. But because of macroeconomic trends—like the volatility of the US-China trade negotiations and US President Donald Trump’s mixed trade signals on German cars—the automotive sector in Germany is underspending on ads compared with other industries. The medium-term prognosis remains uncertain.

Competition and Brexit Will Drive Down CPG's Share of Ad Spend in UK

Aug 29, 2019

The consumer packaged goods (CPG) industry in the UK has to deal with not only Brexit effects, but also strong competition from retailers’ own-label products. As such, we predict that this industry will see a diminishing share of the digital ad spend market through 2020.

German Financial Ad Spending Gets Boost from Brexit Uncertainty

Aug 26, 2019

While the UK and other EU countries are in the throes of preparing for Brexit, Germany may be benefiting most from changes in the UK’s commercial landscape.

Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know

Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know

Aug 22, 2019

Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party websites and apps have shared about them with Facebook and allow them to disconnect that browsing history from their profiles, preventing its use for ad targeting.

What to Know About Political Ad Spending Requirements Ahead of Canada's Federal Election

What to Know About Political Ad Spending Requirements Ahead of Canada's Federal Election

Aug 19, 2019

Digital campaigning is crucial to candidates running for election worldwide, and it's no different in Canada. But new requirements—which kicked in earlier this summer—mean that political parties need to be more efficient with their ad dollars. With the upcoming federal election happening in October, here's what you need to know about the Elections Modernization Act (EMA).

US Healthcare and Pharma Ad Spending Still Hampered by Compliance Laws

US Healthcare and Pharma Ad Spending Still Hampered by Compliance Laws

Aug 19, 2019

Healthcare and pharma ad spending remains the smallest ad-spending category in the US due to restrictive compliance laws that make it difficult to target audiences, but the legalization of cannabis has helped bolster spending.

Digital Marketing Trends Roundup 2019

Aug 12, 2019

People routinely refer to the digital era as one of rapid change. But it’s more accurate to say the pace is uneven. This Roundup includes data, insights and interviews on the latest trends impacting digital ad spending and key happenings across marketing channels.

Ad Spend on Travel in the US Is Growing Faster than Other Verticals

Ad Spend on Travel in the US Is Growing Faster than Other Verticals

Aug 09, 2019

Travel is the sixth-largest industry in terms of ad spending in the US this year, according to our newest estimates. Rising competition and a strong economy are prompting travel companies to increase their ad budgets to capture a larger market share.