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3 Industries Waiting in Commerce Media’s Wings

How Nonretail Verticals Are Positioned to Extend Commerce Media’s Footprint

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About This Report
The next wave of commerce media growth will come from verticals in which first-party data, digital touchpoints, and consumer engagement converge—even as executional risks threaten to slow progress.
Table of Contents

As commerce media expands beyond retail, early signals are pointing to the verticals most likely to follow. Key indicators will shape how brands and platforms navigate the next phase of growth.

Key Question: Which yet-to-launch nonretail verticals have the most promise in commerce media?

Key Stat: By 2027, spending on “other” nonretail commerce media will surpass $5 billion.

authors

Sarah Marzano

Contributors

Suzy Davidkhanian
VP, Content
Madan Kumar
Copy Editor
Wendy Malloy
Director, Reports Editor
Amy Rotondo
Director, US Research
Matt Torpey
Senior Chart Editor
Max Willens

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