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AI Visibility Index: Automotive Movers and Leaders
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Worldwide Ad Spending H2 2026
An Unexpectedly Strong Year, as AI Efficiencies Turbocharge Growth in the US and Western Europe
AI-driven gains in digital advertising will push worldwide ad spending to its fastest growth since 2021, with retail media firmly entrenched as a global pillar. Meta will edge past Google in net digital ad revenues, and Amazon will extend its lead in retail media.
Key Question: What is the outlook for ad spending and revenues worldwide and by country in 2026 and beyond?
Key Stat: Total media ad spending will increase 13.0% worldwide in 2026, a significant acceleration over 2025’s growth rate.
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authors
Ethan Cramer-Flood
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