ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Shoppers prioritize authenticity and track records when choosing reviewers to trust

Article |
 Nov 21, 2025

The big answers: EMARKETER Daily quiz

Article |
 Nov 20, 2025

Most B2B buyers are evaluating AI products without formal steering committees

Article |
 Nov 20, 2025

Premium CTV grows more accountable as Albertsons and NBCU link ads to sales

Article |
 Nov 20, 2025

How CTV campaigns are boosting production and measurement with AI tools

Article |
 Nov 20, 2025

YouTube, Facebook dominate social usage, but fragmentation reshapes strategy

Article |
 Nov 20, 2025

Aetna rolls out genAI assistance for more conversational healthcare

Article |
 Nov 20, 2025

Traditional and decentralized finance are merging as crypto firm buys a bank

Article |
 Nov 20, 2025

Bath & Body Works CEO reins in expansion after costly category missteps

Article |
 Nov 20, 2025

TD Bank added Amazon rewards for cardholders—years after rivals

Article |
 Nov 20, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

How CMOs Are Overcoming AI Fatigue to Rebuild Trust

Leading With Confidence CMO Series

Report by Kelsey Voss  |  Nov 19, 2025
Download
Report
Share
Table of Contents
Executive Summary
How are CMOs combating AI fatigue among teams and buyers?
Recommendations for brands
EMARKETER Interviews
Sources
Media Gallery
About This Report
CMOs are confronting AI fatigue by refocusing on human creativity and trust. As automation accelerates, leaders are rebalancing efficiency with authenticity to restore credibility and performance.
Topics
Senior & C-Level Executives
Artificial Intelligence (AI)
Marketing Tactics
US
Table of Contents
Executive Summary
How are CMOs combating AI fatigue among teams and buyers?
Recommendations for brands
EMARKETER Interviews
Sources
Media Gallery

AI has boosted marketing speed but eroded trust. This report examines how CMOs are reducing fatigue among teams and buyers by emphasizing human creativity, clear purpose, and quality over quantity to rebuild confidence in AI-driven marketing.

Key Question: How can CMOs overcome AI fatigue among buyers and teams to rebuild trust and drive performance?

Key Stat: In the US and the UK, 46% of marketing and sales professionals say AI somewhat increases their department’s revenues.

Nearly Half of Marketers Remain Ambivalent About AI's Impact on Boosting Revenues
E-Mail ChartDownload

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

7charts

Reliable data in simple displays for presentations and quick decision making.

5expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. How are CMOs combating AI fatigue among teams and buyers?
    1. Recommendations for brands
    2. EMARKETER Interviews
    1. Sources
    2. Media Gallery

    Charts in This Report

    Nearly Half of Marketers Remain Ambivalent About AI's Impact on Boosting RevenuesAI Powers Nearly Every Step of Digital Marketing (% of US marketers, May 2025)
    AI Slop Is Splintering Consumer Sentiment Toward Creator ContentAI's Strategic Role Expands, but Creative and Content Use Decline (% of US CEOs, 2023 vs. 2025)
    Misinformation and Poor Experience Threaten AI's Credibility (% of marketers worldwide, Feb 2025)Marketers Want AI to Assist, Not Replace, Human Decision-Making (% of marketers in North America, April 2025)
    Marketers See AI as a Strategic Partner With Human Guardrails (% of marketers in North America, on what areas of marketing use autonomous AI vs. need human intervention to ensure effectiveness, April 2025)

    Interviewed for This Report

    Kate Archibald
    KKA Consulting
    Fractional CMO
    Interviewed October 5, 2025
    Marie Bahl
    Uptempo
    CMO
    Interviewed October 1, 2025
    Keri McGhee
    Attentive
    CMO
    Interviewed September 26, 2025
    Chris Swee
    Boyden
    CMO
    Interviewed September 30, 2025
    Lynn Tornabene
    Anteriad
    CMO
    Interviewed October 10, 2025

    authors

    Kelsey Voss

    Contributors

    Eleni Digalaki
    Kyndall Krist
    Senior Copy Editor
    Heather Sprung
    Senior Editor
    Tracy Tang
    Senior Researcher
    Emman Velasco
    Chart Editor
    Paul Verna
    VP, Content
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client
    Unlock Unlimited Insights with PRO+