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EMARKETER

B2B Marketing Trends to Watch in 2025

AI Efficiency, Data Insights, and Authenticity Will Define Success

Report by Kelsey Voss  |  Dec 12, 2024

Top Trends to Watch in 2025

Need-to-Know Trends Across 12 Industries and 6 Regions

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Table of Contents
The use of AI-powered data is ramping up
B2B firms are laser-focused on first-party data
Blending AI with authenticity is a competitive strength
EMARKETER Interviews
Sources
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About This Report
The top B2B marketing trends in 2025 include AI-driven insights, first-party data strategies, and balancing automation with authenticity. In this report, marketers and agencies can learn how to embrace these evolving strategies in order to boost engagement, trust, and ROI.
Topics
B2B Marketing
Artificial Intelligence (AI)
US
Table of Contents
The use of AI-powered data is ramping up
B2B firms are laser-focused on first-party data
Blending AI with authenticity is a competitive strength
EMARKETER Interviews
Sources
Media Gallery

In 2025, three key trends reflect a new era in B2B marketing, where AI-powered efficiency, ethical data practices, and authentic brand interactions converge. Marketers who prioritize these strategies will optimize their campaigns and drive stronger, trust-based relationships that set them apart in a competitive market.

authors

Kelsey Voss

Contributors

Vladimir de Leon
Chart Editor
Donte Gibson
Senior Charts Editor
Kyndall Krist
Senior Copy Editor
Heather Sprung
Senior Editor
Tracy Tang
Senior Researcher
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Paul Verna
VP, Content
Yoram Wurmser
Principal Analyst
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