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EMARKETER

Asia-Pacific Trends to Watch in 2025

China’s Economic Shift, GenAI’s Retail Takeover, and India’s Quick Commerce Growth

Report by Man-Chung Cheung  |  Dec 10, 2024

Top Trends to Watch in 2025

Need-to-Know Trends Across 12 Industries and 6 Regions

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Table of Contents
Government stimulus will help China’s retail sector rebound
GenAI’s role in online—and offline—retail will flourish in Asia-Pacific
Tension will grow between Chinese retailers and countries in Asia-Pacific
Quick commerce in India will face profitability concerns
Xiaohongshu will become China’s next “it” platform
Sources
Media Gallery
About This Report
China’s retail sector will grow from government stimulus, retail’s genAI revolution will have a far-reaching impact, India’s quick commerce will heat up, China’s retailers will face pushback in the region, and Xiaohongshu will further establish itself.
Topics
Retail Sales
Artificial Intelligence (AI)
Retail Ecommerce Sales
Asia-Pacific
Table of Contents
Government stimulus will help China’s retail sector rebound
GenAI’s role in online—and offline—retail will flourish in Asia-Pacific
Tension will grow between Chinese retailers and countries in Asia-Pacific
Quick commerce in India will face profitability concerns
Xiaohongshu will become China’s next “it” platform
Sources
Media Gallery

China’s retail sector will show signs of life driven by stimulus, generative AI (genAI) will have a far-reaching impact on retail in Asia-Pacific, the clock is ticking for India’s fast-growing quick commerce sector, China’s retailers will face growing headwinds in the rest of the region, and Xiaohongshu will dominate as a tastemaker in China.

Here’s what’s in the full report

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Table of Contents

  1. Government stimulus will help China’s retail sector rebound
  2. GenAI’s role in online—and offline—retail will flourish in Asia-Pacific
  3. Tension will grow between Chinese retailers and countries in Asia-Pacific
  1. Quick commerce in India will face profitability concerns
  2. Xiaohongshu will become China’s next “it” platform
  3. Sources
  1. Media Gallery

Charts in This Report

Retail Sales Growth in China Will Strengthen From 2026 Through the End of Our Forecast Period (billions in retail sales in China and % change, 2024-2028)Asia-Pacific's Share of Worldwide Spending on GenAI Will Surge (generative AI (genAI) % of total AI spending in Asia-Pacific, 2024 & 2027)
TikTok's Ecommerce Sales Share in Southeast Asia Is Under Threat (% of total retail ecommerce sales in select countries in Southeast Asia, by platform, 2023)Quick Commerce Sales in India Are Set to Spike (billions of quick commerce* vs. total retail sales in India, FY 2022-FY 2034)
Xiaohongshu Will Outpace Douyin and Kuaishou in Ecommerce Sales Growth in China Through 2025 (% change in retail ecommerce sales growth in China, by social platform, 2024-2026)

authors

Man-Chung Cheung

Contributors

Rahul Chadha
Director, Report Editing
Suzy Davidkhanian
VP, Content
Donte Gibson
Senior Charts Editor
Kyndall Krist
Senior Copy Editor
Jennifer Pearson
VP, Research
Emman Velasco
Chart Editor
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