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EMARKETER

Insurance Trends to Watch in 2025

AI, Cybersecurity, and Changing Legislation Will Offer Growth Opportunities Amid Profitability Struggles

Report by Maria Elm  |  Dec 17, 2024

Top Trends to Watch in 2025

Need-to-Know Trends Across 12 Industries and 6 Regions

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Table of Contents
P&C insurers will market cyberattack coverage more heavily
Life insurers will pursue younger consumers to reignite growth
Homeowners insurers will seek opportunities to expand capacity in high-risk areas
Insurers won’t retreat from using AI for claims automation despite growing backlash
Sources
Media Gallery
About This Report
As penetration weakens and margins shrink, insurers across business lines will prioritize emerging growth areas in 2025—including novel technologies—strategic marketing efforts, and leveraging favorable legislative changes.
Topics
Financial Services
Insurance
United States
Table of Contents
P&C insurers will market cyberattack coverage more heavily
Life insurers will pursue younger consumers to reignite growth
Homeowners insurers will seek opportunities to expand capacity in high-risk areas
Insurers won’t retreat from using AI for claims automation despite growing backlash
Sources
Media Gallery

Amid rising costs and an escalating risk climate, insurers will pursue new areas of growth and profitability. Top opportunities will include younger demographics for life insurers, climate-stricken regions for homeowners insurers, claims automation for health insurers, and cyberattack coverage for property and casualty (P&C) providers.

Here’s what’s in the full report

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Table of Contents

  1. P&C insurers will market cyberattack coverage more heavily
  2. Life insurers will pursue younger consumers to reignite growth
  1. Homeowners insurers will seek opportunities to expand capacity in high-risk areas
  2. Insurers won’t retreat from using AI for claims automation despite growing backlash
  1. Sources
  2. Media Gallery

Charts in This Report

Cost and Lack of Awareness Are Companies' Top Reasons for Not Having Cyber Insurance in Place (% of C-level executives worldwide, Dec 2023)Many Young Adults Don't Have Life Insurance Simply Because They Haven't Gotten Around to It (% of US adults who were asked why they do not have life insurance*, by generation, Jan 2024)
Global IoT Connections Will Grow Steadily to Approach 40 Billion by 2033 (billions of internet of things (IoT) connections worldwide, 2023-2033)Health Insurers' Administrative Costs Have Been Creeping Up Since 2021 (billions in US health insurer general administrative expenses and % of total expenses, Q2 2020-Q2 2024)

authors

Maria Elm

Contributors

Suzy Davidkhanian
VP, Content
Eleni Digalaki
Rajiv Leventhal
Tiffani Montez
David Morris
Principal Analyst
Amy Rotondo
Director, US Research
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Julia Woolever
Ali Young
Senior Copy Editor
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