Key stat: The share of consumers who view generative AI as a negative disruptor in the creator economy has nearly doubled, jumping from 18% to 32% since November 2023, according to a July survey from Billion Dollar Boy and Censuswide.

Beyond the chart:

• The skepticism runs deeper than discomfort. Consumer enthusiasm for AI-generated creator work has dropped from 60% to 26% since 2023, according to Billion Dollar Boy.
• Meanwhile, transparency gaps are fueling distrust. 52% of consumers are concerned about brands posting AI-generated content without disclosure, according to Sprout Social.

Use this chart: Drop this into your next creator strategy deck to show why authenticity still wins. Use it to push back when leadership asks about scaling content with AI. Show stakeholders that consumers are growing more wary, not less, of AI's role in creative work.

Related EMARKETER reports:

• Social Trends to Watch in 2026 (EMARKETER subscription required)
• Generational Attitudes Toward Digital Advertising 2025 (EMARKETER subscription required)

Methodology: Data is from an November 2025 Billion Dollar Boy report titled "Muse Two: The Real Impact of AI on the Creator Economy" conducted by Censuswide. 4,000 consumers ages 16+, 1,000 content creators, and 1,000 senior marketing decision-makers in the UK and US were surveyed during June 20-July 1, 2025. Billion Dollar Boy is an influencer marketing agency.